On the journey to wealth, have you ever lamented that you have neither the capital nor the technology, and can only watch others succeed? Don't worry, here's a simple but powerful business logic that tells you that even without capital and technology, you can still create wealth by delivering value.
The essence of business is value exchange, which can be divided into two parts: creating value and delivering value. Whether you're a fitness trainer helping others get in shape and lose fat, or a programmer developing time-saving software or sharing paid content with others at a lower level, you're creating value. And to pass on values is to pass on those values in some way to those who need them.
In the age of the Internet, the cost of delivering value is greatly reduced. As long as you can find other people's needs and learn to market, you can sell products or services to people who need them through the Internet. In the early days, the Internet relied on search engines, and users actively searched for them; Now, the algorithmic recommendation system can proactively push content to potential customers, which greatly improves efficiency.
For example, someone on Douyin sells water pumps and reaches 400,000 sales a month, which is almost impossible in the traditional model. The power of algorithms makes the matching of demand and supply extremely accurate.
If you don't have your own product, don't worry. You can sell someone else's product first, and then buy it once you have an order. This way, you can start your business without an upfront investment. For example, public information, industry reports, college entrance examination voluntary filling guides, etc., these are just demand markets, you can use these to attract traffic, and then convert into sales.
It's all about how you get traffic and conversions. Pick a project and focus on traffic acquisition, and even if you choose the wrong project, you can gain valuable experience. The ability to acquire traffic is more important than the project itself.
So, don't be discouraged by a lack of funding and technology. Learn to deliver value, and you'll find your place in the business world. Keep executing and iterating, and your road to wealth will get wider and wider.