With the passage of time, the methods of making money have evolved. If you really want to set sail in the commercial voyage in 2024, then you must be equipped with four treasures: brand, IP, live broadcast and private domain. As the wise Cicada Chan said in his writings: "If you do not possess these four treasures, the poverty line will surely approach step by step." ”
Recently, countless like-minded people have come to me to talk about business opportunities and problems, telling about similar obstacles: the product is still good but there are few customers, the traffic is ethereal, and the marketing road is lost. Chasing traffic without being able to do so has become a pain for the public.
Many friends, especially colleagues in traditional industries, are at a loss for traffic, and their minds are full of confusion and fear. However, this is not only a lack of personal experience, but also a result of the times. Traffic and survival have become an indissoluble bond in the industry. Therefore, escaping is not a good strategy, only keeping pace with the times is the king.
The domestic market is experiencing a fierce austerity war. There is an oversupply and consumers are in control. Whoever can be at the helm of traffic will be proud of the rivers and lakes.
In response to this dilemma, my prescription is to get out of the confines and face the market as a student. Take steps first, and then talk about success or failure. Filming**, you may stumble, but practice makes sense. Be brave to try, and learn from experience in action, based on your own duties, and huddle together for warmth.
And among the many *** groups, there are many masters, and in just a few days, you can learn how to make money roll and grow. From the community ecology, many leaders in knowledge monetization have emerged, and they frequently haunt various paid circles, with sharp eyes and hit the target with one hit. I have also experienced countless straightforward exchanges between products and resources, and through effective connections, I can turn products into revenue as quickly as possible.
Brands, IPs, and private domains are like building a moat, which is enough to resist market fluctuations and cycles.
In this turbulent era, it feels like everyone is struggling in this direction, the doers are deeply engaged in their own subdivided fields, and the novices are constantly testing the waters and making breakthroughs.
If you're not a brand owner in your own right, why not use your unique strengths to build your own IP or seek a partnership today?
My brand dream has always been the same. In the past, the road to the restaurant industry was always tortuous, although the strategy was not perfect. A friend of mine, who has had great success in brand building, is often unknown in our circles, but he proves his dedication to products and brands.
Indeed, the combination of IP and high-quality projects will be like a bird of prey spreading its wings and soaring into the sky.
All content creation is ultimately for the project, not just for the content. There are times when people focus on generating traffic in the hope of advertising benefits, but the reality tells me that this is not the best path.
The value of building content based on excellent projects and IP is immeasurable.
For each project, we should find a matching content form, find the right sample, and get inspiration from imitation.
Ultimately, private domain marketing has become an indispensable channel for brands to communicate with users in the context of content creation.
The profound feeling obtained now is also an inspiration: in 2024, we will take a long-term route with the layout of brands, IP, live streaming and private domains; Those who rely only on short-term strategies will eventually struggle and repeatedly appreciate the value of long-term action.