Huawei fought back strongly, iPhone sales in China plummeted by three percent, and Apple further learned from Chinese mobile phones!
In 2023, Apple will have a very bright performance, in China and the world, the first double growth, especially in China, this is the first time, but, before Cook was happy, Huawei took the first step to knock Apple down!
According to a U.S.-based investment firm, iPhone shipments in China fell by 30% in the first week of 2024, and Huawei has become the leader in China's mobile phone market, as Huawei's flagship Mate60 has already stolen a significant share from China.
Apple***Apple's situation in China is not good, the market value has shrunk by more than 700 billion, and even Jobs's daughter jumped out and said: "If you don't have a creative idea, don't release it", and in the face of the impact of the market, it can only continue to reduce the **, and reduce the price of the iPhone15 on the iPhone15 official website by 500 yuan, which is also the first time that Apple has officially lowered the iPhone's **.
Apple is in trouble, the board of directors of course can not sit idly by, some time ago the United States ** reported that due to Cook's departure, Cook's dividend has shrunk significantly, and the share dividend of 70 million US dollars is expected to drop to 40 million, iPhone sales have indeed declined, and the decline is very large, and the board of directors confirmed that this is unacceptable.
It's all because Cook, although his company is much better than it was under Jobs, he has lost innovation, as can be seen in his time with Jobs, he added more models to the iPhone, bigger iPhones, more Android-like machine ocean strategies, and winning the market through innovation.
A few days ago, Apple released Vision Pro, which is learning from the domestic market, Vision Pro was sold out as soon as it was listed, and then some unscrupulous merchants added fuel to the fire, raising the price of Vision Pro to 90,000, more than three times more expensive than the original 25000, this is not the usual marketing method of domestic mobile phones?
As for marketing, the Apple CEO himself also posted a report on the height of the Vision Pro through social **, which also reminded people of a marketing campaign for the Chinese mobile phone Xiaomi a few years ago: a metal plate.
As Apple's iOS becomes more and more like Android, to Apple's plagiarism of domestic mobile phones, and then to the breakthrough full-screen design, Apple has lost its leading edge in the smartphone field and has become a follower of continuous innovation?
The lack of innovation and even becoming an imitator of Chinese mobile phones is a big factor in Apple's efforts to stop the development of mobile devices in China.
Of course, this is also what Cook is using Jobs to leave him, Cook has been the CEO for more than ten years, and he is about to retire, if he can make iPhone sales increase significantly, then he can retire peacefully, as for the future, it must be the next CEO to take over, and Cook naturally does not matter.