Beijing News (Reporter Chen Lin) On February 18, the first working day after the holiday, Dongcheng District held a leading group meeting of Dongcheng District to promote the construction of a national cultural center in the newly completed "Guanzhong" Central Axis Cultural Museum. In the afternoon of the same day, Dongcheng District officially launched five major cultural policy documents, covering red culture, public cultural services, the construction of a scholarly city, cultural consumption, cultural industry and other fields, both "point" exploration, and "surface" innovation, through the in-depth excavation of Dongcheng cultural advantage resources, continue to promote the construction of the national cultural center path exploration, and form a mechanism for reference and power support.
On February 18, the 2024 Dongcheng District Press Conference on Promoting the Construction of a National Cultural Center was held. Photo by Beijing News reporter Wang Guibin.
The "Implementation Opinions on Further Strengthening the Excavation, Dissemination and Utilization of Red Cultural Resources in Dongcheng District" released this time focuses on the development path of "four modes" and "four highlands", and through the construction of the "red culture +" development model, we will create a highland for the mining and interpretation of red cultural resources, a highland for communication and utilization innovation, a highland for integrated development, and a demonstration highland for resource protection and management, so that the region's thick red gene will continue to glow with the brilliance of the new era.
Several Measures to Promote the Construction of New Public Cultural Spaces in Dongcheng District" fully integrates resources, proposes to build a number of new public cultural spaces with "beautiful spatial environment, excellent functional layout, fine product content, good service quality, and new operation mode", further optimizes the layout of public cultural facilities in Dongcheng District, activates the vitality of public cultural innovation, and integrates the cultural self-confidence of the core area into the lives of the people.
The Action Plan for the High-quality Development of the Cultural Industry in Dongcheng District (2024-2026) focuses on value guidance, resource transformation, cross-border integration, and the introduction of excellence and education, and clearly implements ten major actions, including resource activation action, industry quality improvement action, digital engine action, scenario-driven action, and park renewal action, and strives to open up the cultural chain and value chain, providing strong support for the high-quality development of the cultural industry in Dongcheng District.
Dongcheng District's Several Measures to Further Promote Cultural Consumption" focuses on the construction of "Cultural Consumption Core Carrying Area", "Cultural Consumption Brand Gathering Area", "Cultural Consumption Quality Experience Area" and "Cultural Consumption Trend Leading Area", and puts forward 15 key measures around "supply innovation", "space renewal", "brand innovation" and "communication and innovation" to enhance the traction and driving role of culture in the consumer economy.
Several Measures for the Prosperity of the Used Book Market in the New Era in Dongcheng District" relies on the good foundation and advantages of the "first-class policy" to promote the effective link and development synergy of the upstream and downstream of the used book market, and create a circulation network platform for the used book market, a rare book display and trading auction platform, a used book exhibition and sales service platform, and a cultural communication platform for the used book market, so as to comprehensively prosper and develop the used book market in Dongcheng District.
This year is a critical year for completing the goals and tasks of the 14th Five-Year Plan, and it is also an important year for achieving a breakthrough in the transformation of the construction of national cultural centers. Dongcheng District anchored the successful goal of the Central Axis to apply for World Heritage Status, accelerated the progress of the activation and utilization of the Bell and Drum Tower, and piloted the "Living Calendar Plan" in Yongding Gate Tower and other places to promote the innovation of the cultural value of the Central Axis. Deep link to the high-quality cultural resources of various provinces and cities, so that the cultural flower of Beijing and local integration blooms in Dongcheng. Innovate and implement cultural projects to benefit the people, launch more integrated, intelligent and diversified new cultural spaces such as block art galleries and museums in Hutongs, and continuously amplify the spillover effect of cultural brand activities such as the 2024 Beijing Cultural Forum, the Beijing University Student Film Festival, the Nanluoguxiang Drama Exhibition and Performance Season, and the Ditan Beijing Book Market. Give full play to the leading role of national brands such as the National Cultural and Financial Cooperation Demonstration Zone and the National Cultural Export Base, adhere to the "one park, one product", carefully build a "cultural lane" for industrial clusters, and accelerate the cross-border integration of local culture and new business, new scene and new consumption in the hutong scene.
In addition, it will deepen strategic cooperation with important cultural units such as Beijing Normal University, ** Drama Academy, National Art Museum of China, and National Theatre, gather first-class cultural and creative enterprises, institutions, and talents, and create a higher-level cultural landmark cluster, a higher-level cultural exchange stage, and a higher-level cultural display platform.
Edited by Zhang Lei.
Proofread by Jia Ning.