IDC reports show that the fourth quarter of 2023 domesticFlat platesMarket shipments reached 8.17 million units, down 57%。In this quarter's report, the most interesting news is:HuaweiTranscendence for the first timeApples, successfully won the first place in the domestic market share. This achievement is reminiscent of 14 years agoHuaweiIt was also briefly surpassed in Q3ApplesAfter many years, it was surpassed againApples, which can be described as significant. And in this quarter, affected by **, domesticFlat platesThe average selling price has decreased, especially in the market below 2,000 yuan, while the high-end market has declined. This indicates domesticFlat platesUsers pay more attention to cost performance, while high-end users did not show a strong focus in this quarterPurchasing power
The most striking news in this quarter's IDC report is:HuaweiBeyondApples, successfully won the domesticFlat platesThe top spot in the market. This is also the first time since Q3 2019 that a brand has been able to surpassApplesBecome the first in the domestic market. Looking back at history,HuaweiIt was briefly surpassed in Q3 14 years agoApples, and now it has reached the top again, which is well deserved. This signifiesHuaweiin the countryFlat platesThe competitiveness of the market is gradually increasing, and the future prospects are promising. WhileApplesThe performance in the quarter was slightly weaker, and the market share declined, which may require a re-examination of market strategy and product positioning.
ExceptHuaweiBeyondApplesIn addition to the news, the report also shows a clear market trend:Flat platesUsers pay more attention to cost performance. In this quarter, with the impact of ** activity, domesticFlat platesThe average selling price has decreased, especially in the market below 2,000 yuan. This shows that consumers are choosingFlat platesWhen it comes to products, it pays more attention to the balance between ** and performance, while the high-end market has declined. For manufacturers, it is necessary to be closer to the needs of users and launch more cost-effective products to win market competitiveness.
Judging by the ranking of Q4 2023,HuaweiPositive growth was achieved, while other brands remained largely stable. In the ranking throughout the year,ApplesIt still maintains the first position, and its market share is far ahead, but it has suffered a certain degree of decline. HuaweiFirmly in second place, gradually shrinking withApplesgap, whileXiaomiAs the third, the market share has increased. In such a highly competitive market environment, the competition between brands is becoming more and more fierce, and every subtle change may affect the market landscape. For those who are about to enterFlat platesNew brands in the market are facing huge challenges and need to continue to innovate and enhance product competitiveness in order to remain invincible in the fierce competition.
It can be seen from IDC's report that Q4 in 2023 is domesticFlat platesThere have been some important changes in the market, especiallyHuaweiTranscendence for the first timeApplesThe news of being number one has attracted a lot of attention. This phenomenon not only reflectsHuaweiInFlat platesThe strong competitiveness in the market also implies that users' attention to cost performance will become an important trend in the future market development. For manufacturers, they need to be more sensitive to capture consumer needs and provide more competitive products in order to be invincible in the fierce market competition. In the future,Flat platesThe market will continue to change and develop, and every brand needs to evolve to adapt to the changes in market demand, so as to remain competitive and win the favor of more users.