Recently, Wang Laoji's authorization of more than 200 beverage dealers to protect their rights has attracted the attention of the industry, involving hundreds of millions of payments, and many rights protections have not been resolved. This happens a lot in the food industry, involving every industry and category, and most distributors have experienced this.
Originally, I was very optimistic about the product, the exchange of manufacturers is also good, and the policy is also very good, but soon after entering the market, it ushered in no one to care, no one asked, and a few months later, the manufacturer disappeared directly, and I couldn't find anyone to find it, and I couldn't find anyone to protect my rights. This time, the same is true for Wang Laoji's rights protection of authorized beverages.
Every year is fooled, when it is different!
It is understoodThis time, the product that dealers defend their rights is a product called Ji Dongli。Many dealers will see the advertisement of the product online in 2022, with the signboard of Wang Laoji, and claim: one car, one person, one warehouse, no store, no franchise fee, tens of thousands of yuan can get the exclusive **, Wang Laoji headquarters supports the whole process, helps with the distribution of goods, advertising investment, and is only responsible for delivery.
With such a gimmick, many dealers have been attracted to join, but after the product has been on the market for a period of time, there is no sales in the market, and the manufacturer has not taken any action. In the end, even after receiving the payment, he didn't even send the goods, and the money was not returned. When I found the manufacturer again, I even changed the name and address.
In the end, dealers can only recover a little loss by defending their rights, but to this day, more than 200 dealers and more than 100 million funds have not been recovered.
Such things are not uncommon in the food industry, and there are not a few products of various names on spring sugar every year. From the authorized products of big brands to various imitations and high-imitation products, as well as some speculative leather bag companies, various means are not uncommon. And their common purpose is to cut leeks.
When dealers listen to the various plans and policies of the manufacturers, and talk about the future development and future prospects, these manufacturers only value the first batch of payments from the dealers. The dealer sent the money over, the goods came, and began to distribute the goods, and the first manpower and material resources were invested, and the money was spent.
In recent years, many dealers have encountered such a thing. I have done it in the market, but the manufacturer is gone, not to mention making money, and I can't get back the money I invested. And these so-called manufacturers are operating like this every year. The same group of people, every year, whatever is popular, just follow it, find a factory to produce popular categories, and start various investments.
As soon as the investment is not mentioned, it begins to mention the industry trend, development space, growth rate, plus the various operations that the enterprise is about to do, and give dealers various guarantees and discounts。Hearing this, most dealers were directly tempted and imagined changing their status quo with the help of this product.
The end result is often theThe money is gone, the goods are gone, and there is no one to defend their rights。And such things happen every year, and there are even some dealers who fall on such things every year.
Industry novices are the "main force" of rights protection!
Every year, various rights protection groups in the food industry are constantly being established, and the number of rights defenders is also growing, most of which are from the industry. They are new to the market and have very limited knowledge of the industry.
When you see a good product, a good business, and a good policy, choose to take a deeper look. And the salesmen of the manufacturer also began their performances, and all kinds of prepared words and content began to continue to preach and force orders. On the one hand, tell them about the beauty of the industry and the attractive benefits, and on the other hand, the sense of urgency that continues to accelerate the market makes these newcomers full of urgency and sign contracts under impulse
Sometimes, these companies can sign dozens of dealers at an exhibition or a press conference, and millions of payments will be paid directly.
The simpler mode and easier to use operation have made many companies directly target dealers who have just entered the industry. In particular, some products authorized by big brands are easier to be recognized by relying on big brands, and in the eyes of novices, as long as they cooperate, they can be on the right track, and their sales are guaranteed.
This situation has also created an increasing number of newcomers in the industry. In addition, unlike the old dealers, the newcomers in the industry do not have a high level of understanding of the content of the contract, and are often exploited loopholes, and it is difficult to even protect their rights.
Dealers' difficult rights protection!
Dealer rights protection happens every year, but very few are actually resolved. Some manufacturers themselves have a lot of problems, and many of them are leather bag companies. The products produced are made by some small OEM factories, and the so-called enterprises are to rent an office, recruit a group of people, and then start working. Even some salesmen have little understanding of the company's situation, and they are just soliciting investment and taking money according to the company's information.
Once the product fails, the manufacturer is ready to run away, and can't even find someone, let alone rights protection? The same is true for some licensed brands. After that, it attracted a lot of attention, but it still couldn't solve the problem. Even if they find an authorized brand, they will complain, saying that they have nothing to do with them, and even that they are victims.
Moreover, when the contract was signed, it had nothing to do with these authorized brands, and it was not involved at all, and no one would admit that the dealer wanted to find these brands to explain.
The road to dealers' rights protection is always full of thorns. It is very troublesome to protect rights and collect evidence, and there are differences among dealers in various places, and each has its own work and enterprises need to maintain, and the time and energy it takes will directly affect the normal operation of the company.
In this process, many dealers are very helpless and can only wait. However, what was waited for was fruitless. After the disappearance of the enterprise, the dealer even waited several years without results. Even if some manufacturers are found, it is unknown whether the money will be returned.