With the development of online platforms, the promotion channels are becoming more and more diversified, now more and more enterprises have begun to use email promotion, email has become an important way for enterprises and customers to establish contact, enterprises in the provision of email marketing consulting and services, found that many customers often have a more than the merrier mentality, since you have such a large mailing database list, you must make the best use of it, as far as possible to send emails to every user. This is actually a lack of control of the best strategy, due to no planning, can not fully meet the needs of the target user, and can not achieve the expected effect, and even by the user's disgust, unsubscribing from time to time, today to you to summarize 6 email marketing skills, to help enterprises improve the effect of email marketing.
1. Mailbox data quality.
When enterprises are looking for customers, they are generally looking for potential customers through Facebook, social ** and other ways, and some even buy data online, in fact, the data obtained by these two ways is of low quality, and there may be a large number of invalid or inactive users. In fact, it is very simple, before sending emails, you must first filter the email addresses and filter out invalid addresses, so as to get better email marketing results. For example, the Rushmail email marketing platform provides users with the function of email address cleaning, and when enterprises import recipient addresses in batches, the platform will automatically clean the email address list to improve the accuracy of the enterprise database.
2. Diversified email content.
Email content diversification means sending an email to each customer that meets their individual needs; For example, there are two aspects to start email personalization, one is to group the email address list, the purpose of the group is to distinguish users with different attributes, and design different email content for each group to send, such as sending outdoor products emails to male users, sending cosmetics emails to female users, and so on. Second, insert the name, nickname and other variables in the email, insert the variable can not only shorten the distance with the customer, make the email look more cordial, and send the email content with the variables, can effectively improve the email delivery rate, at the same time, you can add a time limit in the email title or content, to the timing word, to create a sense of urgency, prompt users to open the email, this is also a good way to improve the open rate, rushmail email marketing platform provides users with address pool classification, Email variables and other functions to improve the effect of email promotion of enterprises.
3. Control the sending frequency.
The frequency of sending letters should not be too high, frequent emails to customers, it is easy to attract customer complaints, the complaint rate is high, the delivery rate and open rate of the email will decline, the gains outweigh the losses, rushmail after-sales team email marketing experts suggest that the same group of user enterprises send emails 2 or 3 times a week, not more send, at the same time, in order to continuously improve the effect of email promotion, it is necessary to analyze the data of email marketing in a timely manner, such as the open rate of emails, click rates, conversion rates and other data, Through the analysis of this data, enterprises can continuously optimize the content and sending skills of email marketing to achieve the optimization of marketing effectiveness.
To sum up, in the current market environment, Internet traffic dividends are exhausted, customer acquisition costs are increasing, enterprises are eager to reduce marketing costs through marketing technology, there is no doubt that email marketing is a good choice, it can help enterprises have stronger competitiveness and long-term development through their own advantages.