For a long time, there has been a demand for RFID for many high value-added products in retail scenarios, such as 3C, luxury goods, home appliances and other products. However, the penetration rate of RFID in this area is not large, so the author and several industry insiders carried out **, to sum up, the application of RFID in the jewelry industry has not been rolled out for a long time, mainly for the following reasons:
First, the cost problem: the RFID system needs to invest a certain cost in the early stage, and the sales volume of luxury goods such as jewelry, compared with some FMCG, is not only small, but also slow, and large-scale use will have cost pressure;
Second, technical complexity: there are many kinds of jewelry, different shapes, different sizes, and often with metal and other elements that affect reading and writing, which requires RFID tags and readers to be able to adapt to a variety of complex environments and conditions, and large-scale label production is difficult to adapt.
Third, application substitution: the jewelry industry has relatively little knowledge and application experience of RFID technology. Although RFID technology has been widely used in other industries, its application in the jewelry industry is still in its infancy. The market maturity of technologies such as barcodes in the jewelry industry is much higher than that of RFID technology with better performance.
However, recently, a foreign company is deploying a new RFID-based smart jewelry tray at a global jewelry retailer, which is expected to properly solve these application problems.
How the smart jewelry tray works
The working principle of smart jewelry trays is mainly based on RFID technology. Every piece of jewelry or watch has an RFID tag attached to it, and the unique ID information is stored in the tag. When the jewelry is placed on the tray, the reader built into the tray emits an RF signal to activate the tag and read the information in the tag. The reader then sends the read tag information to the Bluetooth gateway device via the built-in antenna, and finally uploads the data to the server. The server processes and analyzes the received data to enable accurate tracking and management of jewelry.
How to avoid misreading of smart jewelry trays?
To ensure accurate, high-performance readings, these technology companies built the shielding material arsenic around the outer edge of the pallet. Building shielding around the outer edge of the pallet disperses the RF signal and prevents unintentional reading of labeled items from adjacent pallets or near pallets. The selection and layout of this shielding material needs to be carefully designed to ensure that it is effective against misreading without affecting normal reading operations.
In addition, the smart jewelry tray reduces the UHF transmission range by reducing the transmit power of the card reader.
What are the features and benefits of smart jewelry trays?
Precise tracking: The smart jewelry tray can capture the label information of the jewelry in the tray in real time, ensuring that each piece of jewelry can be accurately tracked and located.
Increased efficiency: Through automated data collection and transmission, smart jewelry trays greatly reduce the workload of manual entry and reconciliation, improving work efficiency.
Enhanced security: Smart jewelry trays can monitor the inventory of jewelry in real time, effectively preventing jewelry theft or loss. At the same time, through data analysis and early warning, potential safety hazards can also be discovered in time.
Optimized management: Through the analysis of jewelry sales data, smart jewelry trays can help merchants better understand market demand and consumer preferences, and provide strong support for inventory management, sales strategy formulation, etc.
Write at the end
The application of RFID technology in the jewelry industry needs to overcome many difficulties and challenges, including cost, technical difficulty, industry awareness, etc. With the continuous development and progress of technology, it is believed that the application of RFID technology in the jewelry industry will be more widely promoted in the future.
*: RFID World Network.