It is reported that the latest "2023-2024 China Snack Food Industry Status and Consumer Behavior Data Research Report" released by iiMedia Consulting shows that the market size of China's snack food industry increased from 530 billion yuan to 1,165.4 billion yuan from 2012 to 2022, and is expected to reach 1,237.8 billion yuan in 2027.
In a rapidly changing market economy, the large and growing industry of snack snacks is full of opportunities and challenges. How to seize opportunities and find growth points has become the focus of attention of many industry giants and new brands, and Big Mouth Fork Discount Supermarket is one of them. The up-and-coming brand has quickly built a strong presence in the market by digging deep into the needs of diners and providing them with a variety of affordable snack options. Below, let's analyze the competitive advantages of the brand.
Strong ** chain advantage.
Dazuichazi has cooperated with more than 1,000 first-class businessmen at home and abroad, and has obtained better procurement and product quality assurance through these resources, providing franchisees with more high-quality goods. In the form of direct procurement, scale-up, shortening of the account period, etc., based on the whole process of digital chain management system, to ensure the quality of goods.
At the same time, there are professional product personnel to improve the product strategy, and there are professionals to check the brand, product, expiration date, quality and quantity are stable. The big mouth fork has a strong chain system, which ensures orderly and costly. At the same time, the big mouth fork can also take advantage of the scale advantage of the national stores, adopt the strategy of "quantity and price", and reasonably distribute the interests of the best businessmen.
Professional live broadcast operation and maintenance mode.
The company's professional team has built an online network, and at the same time, it can also be implanted in franchise stores, so that the headquarters, consumers, and franchise stores can be efficiently connected in series, open up online and offline preheating, and maximize customer flow. Create an innovative O2O that integrates product exhibition and sales in physical stores and live streaming interaction of online shopping guides, injecting strong profitability and customer stickiness into stores. The entity also joins the chain store brand of product ** shopping guide and live streaming. It is a global premium life hall integrating first-class marketing and interactive experience.
Dazuichazi has set up a professional live broadcast team, including anchors, choreographers, photographers, makeup artists, etc., to ensure the professionalism and quality of live broadcast content. Before the live broadcast, Dazui Chazi also formulated a detailed live broadcast plan, including the live broadcast time, live broadcast theme, live broadcast process, etc., to ensure the orderly progress of the live broadcast. In order to ensure the live broadcast effect, Dazui needs to provide high-quality live broadcast equipment, such as high-definition cameras, microphones, lights, etc., to ensure the clarity and sound quality of the live broadcast picture. In the process of live broadcast, the big mouth fork can strengthen the interaction with the audience through **, Q&A, etc., and improve the audience's participation and stickiness. After the live broadcast ends, Big Mouth needs to conduct an in-depth analysis of the live broadcast data to understand the audience's preferences and needs, and provide improvement directions for subsequent live broadcasts.
Pleasing visual design and full deliciousness.
The logo image of the big mouth fork uses fluorescent green and fluorescent pink as the main design colors, and the simple and cute image is a full "conspicuous bag", which is refreshing. Walking into the big mouth fork entity discount supermarket, the uniquely designed store image comes into view, and the rows of shelves are reasonably arranged, like consumers showing a variety of snack choices, and attracting consumers with lower discounts**, so that people can be in"Delicious"At the same time, you can also enjoy it"Affordable"。Whether it's biscuits and pastries, puffed food, or even healthy and delicious dried fruits and meat, Big Mouth Fork can allow consumers to find a satisfactory choice.
More importantly, the understanding of consumer needs of Big Mouth Discount Supermarket not only stays at the product level, but also further touches on the needs of consumers for shopping experience. Therefore, in addition to providing high-quality products, Big Mouth Fork is also committed to creating a comfortable shopping environment to make every shopping a beautiful experience for consumers. At the same time, they also provide a wealth of shopping activities and preferential programs to bring more benefits and fun to consumers.
The original intention of the establishment of the big mouth fork is to create the rigid needs of consumers with "high quality + low **", the big mouth fork discount supermarket brand in the support of high-end technology for the international supermarket market to open the door to the new era and new trends, hundreds of franchise stores covering the whole country, in order to incubate a new ** low ** chain brand big mouth fork, especially open the core ** chain, open up new markets, determined to create the best low-cost chain benchmark. The emergence of the big mouth fork allows consumers to choose a more conscientious and affordable way of consumption, so that every consumer has the ability to easily pay for high-quality products. The creation of a full-category discount supermarket model has made the big mouth fork shine in the market.