"Chinese car companies are starting to go completely "crazy"! "This is the first feeling after looking at the 2024 sales targets that have been announced by various car companies! After handing over the sales report card for 2023, major car companies have successively announced or revealed their sales targets for 2024. From the perspective of sales targets, in 2024, new energy vehicles will enter a more white-hot degree, there is no most "volume", only more "volume"!
Annual sales (10,000 units).
BYD 3.02 million, Chery 1.88 million, Changan 2.55 million, GAC 2.5 million, Geely 1.69 million, Great Wall 1.23 million, Ideal 380,000, Wenjie 90,000, Deep Blue 140,000, Xiaopeng 140,000, Weilai 160,000, Zeekrypton 120,000, Zhiji 40,000.
Annual sales target (10,000 vehicles).
BYD 4.5 million, Chery 4 million, Changan 2.5 million, GAC 2.75 million, Geely 1.9 million, Great Wall 1.9 million, Ideal 800,000, Wenjie 600,000, Deep Blue 450,000, Xiaopeng 280,000, NIO 230,000, Zeekrypton 230,000, Zhiji 120,000.
According to the summary of the above data, 6.22 million new units will be added in 2024 on the basis of 2023, with a growth rate of 4462%。
Xu Haidong of the China Automobile Association said that in 2023, the total sales of automobiles in China will exceed 30 million, and the number of passenger cars will be 2,16990,000 units, of which 773 are new energy vehicles60,000 units, a year-on-year increase of 362% 。The total sales volume in 2024 is expected to be about 31 million units, an increase of 3%, and the number of passenger cars will be 26.8 million, of which the sales volume of new energy vehicles will be about 11.5 million units, and the growth rate of new energy vehicles will be 4866%。
To put it simply, it is expected that the growth rate of new energy vehicles in 2024 will be much greater than the growth rate in 2023, and it is in a rapid upward channel. After summarizing, the growth rate of the sales target of each car company is slightly lower than the growth rate of the national **, it seems that the life of each car company should be very good, the goal can be completed, and everyone is happy.
But are the results so optimistic? Let's look at a set of data:According toIn terms of the completion of the annual sales targets of various car companies, only BYD, Li Auto, and Dongfeng Lantu have been completedNearly eighty percent of the annual sales target for new energy vehicles has not been completed
So, the question arises, will there still be in 2024.
Seventy or eighty percent of new energy vehicles cannot achieve the goal! At present, the degree of competition in the domestic automobile market has entered the white heat, there is no most "volume", only more "volume"! Who will be the "King of Volumes" in 2024? How do you "roll" stand out? What do you want to "roll"?
volumesConfiguration and design
The details of basic elements such as power, design, and space have been optimized to the extreme, and the "eighteen kinds" have been unveiled. Reducing energy consumption by reducing the drag coefficient has become a major selling point. Short charging time, long battery life, space optimization, double-layer soundproof glass to improve noise reduction coefficient, convenient operation gestures, various optimizations and so on.
volumesTracks
A variety of models of new car-making forces, and multiple brands of "second-generation". The multi-brand strategy of "volume" for the domestic "second generation" said that whether it is in 2024 or in the future, to achieve the sales target, it is necessary to present a "matrix" type of multi-level thinking, which SAIC, GAC and Geely are in the front. According to unconfirmed information, the ideal is ready to go up to the L6 and explore the low-price market to ensure the completion of the target.
volumes
In order to seize the Spring Festival schedule, a variety of models are available for a limited time. Tesla has fired the first shot of the New Year's "** war"; Nezha, FAW Toyota, Geely and other car companies followed. It can be seen that in 2024, the "** war" will still be the main theme of the car market, especially in the mainstream ** band of 100,000 200,000 yuan, and high configuration and low price are the "main colors". The cost of power batteries continues to decline, and the cost of the whole vehicle and the price of the vehicle will also have room to fall! This basically sets the tone for the year.
volumesIntelligent
The pursuit of better intelligent experience, driving comfort, entertainment, convenient operation and so on. The reason why the new car-making forces can set off a storm of new energy vehicles is mainly due to their keen insight into the market and innovative product strategies, and they have become faster in terms of intelligent cockpit and operating system, and product update and iteration speed.
Today, in the ever-changing automobile market, new energy vehicles have become a key force to promote the development of the market and the main driving force for growth. Traditional car companies such as SAIC, GAC, and Changan are also actively deploying the new energy vehicle market, and these car companies are accelerating the pace of catching up with the era of smart cars with their deep technology accumulation and brand influence. Over time, the pressure on new car-making forces will gradually increase!
Conclusion
High-quality author list China is a follower in the era of fuel vehicles, and China is a leader in the era of smart cars. At this stage, China is the main battlefield in the era of smart cars, and there are so many car companies in China! The tragedy can be imagined! No matter how "volume" is, it is essentially "volume" competitiveness, cost performance, experience, differentiation, service, etc. "You have me, you have me new, cool, and peculiar." In 2024, who can become the real "volume king", let's wait and see!