On February 2, Leapmotor recently disclosed data showing that the company's sales reached 12,277 new cars in January this year. Despite a significant increase compared to the same period last year, sales were down 34% compared to December last year. This data has aroused the market's concern about the sales prospects of Leapmotor this year.
According to ITBEAR, Leapmotor has set an ambitious sales target of 300,000 to 400,000 units for this year. However, judging by the sales results in January, it is clear that there is still a long way to go to achieve this goal. This may also be one of the reasons why Leapmotor announced a price cut for all models at the same time as announcing its sales figures. The price reduction is as high as 40,000 yuan, undoubtedly to stimulate consumer demand and increase sales.
Specifically, during the event period from now until February 29, Leapmotor will provide a series of preferential measures for car owners who pay a deposit of 5,000 yuan through official channels and finally achieve delivery. Among them, the comprehensive discount of the C11 model is as high as 28,680 yuan, including five thousand yuan cash gift and up to 8,000 yuan financial gift and other six gifts. The comprehensive discount of the C01 model has reached an astonishing 40,680 yuan, including six discounts such as a cash gift of up to 17,000 yuan and a financial gift of up to 8,000 yuan. The T03 family also provides five gifts with a comprehensive discount of up to 17,630 yuan, including a cash gift of up to 10,000 yuan and a financial gift of up to 3,000 yuan.
In addition, Zhu Jiangming, founder, chairman and CEO of Leapmotor, said in a recent interview that with the intensification of competition in the new energy vehicle market, the first generation of new energy vehicles will continue to decline this year. He believes that with the continuous rise in sales of new energy vehicles, the first lithium battery has approached the bottom, and the new energy-related parts such as high-voltage wiring harnesses, electric drives, cameras, radars, etc. will also decline with the expansion of scale. This undoubtedly provides greater room for price reduction and market competitiveness for new energy vehicle manufacturers such as Leapmotor.