Great Wall Motor s new high end brand ZX was exposed, and the first new energy sedan led the trend

Mondo Cars Updated on 2024-02-02

On February 2, Great Wall Motors is preparing a new brand, the internal code name is "ZX", the brand's flagship model will be a high-end positioning of new energy sedans, the body length is expected to reach 5500mm, highlighting its D+ market positioning.

It is reported that this new car is quite unique in terms of styling design, and the overall lines are smooth and slender. Judging from the teaser image of **, the fenders and doors of the body are integrated with L-shaped decorative elements, showing a strong tough style. In addition, the new car will also use the flow of ** exterior mirrors, which is a major trend in the current car design.

In the past, Great Wall Motor's product line was mainly focused on the SUV field, and it was less involved in the sedan market. Although it has several sedan products such as Ora Good Cat, Ora Ballerina, and Ora Lightning Cat, its layout in the high-end sedan market is still weak. Great Wall Motors has released a luxury pure electric sedan called "Salon Mecha Dragon" as early as 2021, but the car has not yet been officially launched.

According to ITBEAR technology information, Great Wall Motor's layout in the field of new energy is accelerating. According to data released by the company yesterday, Great Wall Motor's sales of new energy passenger vehicles reached 24,988 in January, a significant increase of 295 year-on-year8%。In the market segments of hard-core off-road new energy models and square box SUV models, Great Wall Motors has won the honor of sales champion. With the launch of the "ZX" brand, Great Wall Motor is expected to further expand its share in the high-end new energy car market.

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