At the beginning of 2024, after the release of the eighth "China Consumer Trend Report", many small and medium-sized business friends came to me, hoping to have more in-depth exchanges and how small businesses can find trend opportunities in an uncertain environment, so as to quickly run their business in 2024. In fact, this question is not difficult to answer, I see that there is already an understanding in the first annual business speech held by the giant engine, and at the same time, I was also very moved by this event, and I really saw the resilience of small businessmen in Douyin It is not easy to grow, in order to help more business friends systematically grasp the core points of this event,I have sorted out the following five business trends of small and medium-sized businesses on Douyin, which you can apply and learn from in combination with your own enterprise characteristics.
01.Simple and intelligent marketing products open a "green channel" for small and medium-sized businesses
Many of us may think that the Internet era is the era of young businessmen, and their innate sense of networking, as well as the quick introduction of novel products, allow young people to gain a head start. But in reality, it's backed by simpler product tools. With the tools, even middle-aged and elderly people can easily play with the Internet. In the annual speech of small and medium-sized businesses in the giant engine "Great Small Business", I was pleasantly surprised to see the business opportunities that small and medium-sized businessmen found through Douyin. For each of us, 91 years old is already the age of success and fame, and Ma Jingfen, the founder of Chu Cheng Manor & Chu Ma Grandma Farm, still starts a business again through Douyin short**, and makes a new product for Chu Cheng Manor, which has been cultivated for more than 20 years. In addition to Grandma Ma, there is also a 60-year-old third brother, who runs a small noodle restaurant in the crooked corner, he not only lacks marketing experience, and is not very literate, but he uses vivid ** content on Douyin to increase fans, and uses a huge amount of local push to attract traffic to the store, so that the daily turnover of the small store has increased by 10 times. 
The same spirit is also seen in the young men born in the 95s, and the bosses of Yunshe Flowers are only in their early twenties, and they have started such a heavy business as optimizing the ** chain of fresh cut flowers. But with the help of Douyin, they quickly ran through the business, used a huge amount of Qianchuan to accurately find young people with fresh cut flower needs, and provided high-quality products, logistics and after-sales service, with product guarantee and service guarantee, coupled with accurate demand matching, they sold 2 million GMV in a single month. The above cases not only have the business courage of small and medium-sized businessmen, but also can see that whether it is middle-aged and elderly people sharing their life experiences on the Douyin platform, or young people showing their "cute" side, they can be quickly noticed by users, and the simple and intelligent marketing products provided by the huge engine platform make business grow more easily.
02.In each small category, there are new possibilities for small and big
When the mass consumer goods market is saturated and it is difficult to satisfy consumers' curiosity, niche categories will inevitably become a new focus in the consumer market. But it's not easy to become popular from a niche. As a young man who returned from a big city, the village girl Ah Xiang has been questioned by the people in the village, but she still insists on conveying the Dong culture through singing on Douyin, and her singing voice is loved by many netizens, but the purple rice, fragrant glutinous rice and chili pepper in the mountains are few people who know them as a niche category, so it is difficult to open the market. But Ah Xiang is very smart, it only takes two steps to sell the small category market into the mass market. First, it comes from the tenacity of continuous perseverance and business. insisted for 2 years and photographed 200 **, one of which sold out 3,000 kilograms of chili peppers, which also gave her hope; Second, by integrating Dong village culture with local characteristic products, and cooperating with a huge number of thousands of rivers to find accurate people who pay attention to quality and health, Axiang has opened up new sales channels with 20,000 acres of farmland in the county, and it has also driven the surrounding 200+ villages to get rich, which is very remarkable. 
Every small category can stand out, as long as small and medium-sized businesses can dig out its uniqueness, and do the amplification and deep cultivation of the content through short **, and stick to it, there will be results. Finally, you can also use a huge number of products like Qianchuan to find the precise population of small category products, and enhance the economic value and market radiation of high-quality small categories.
03.The old brand uses the online position to break the crowd circle
Nowadays, if an old brand cannot keep up with the times and integrate into the younger context, the brand is easily forgotten by consumers. Therefore, brands need to find a way to continuously communicate with consumers in order to continuously expand new customer groups. Yu Meijing official *** and Beidaihe BDH official *** Their methods are worth learning from. The former Yu Meijing, as a veteran domestic product, has carried out efficient communication with young consumers by opening live broadcasts and making short broadcasts on Douyin, and iterated products according to consumer feedback, cooperated with a huge number of thousands of rivers to improve the coverage of the crowd, and quickly accumulated high-quality fan assets in the wave of Douyin domestic products, and found a long-term business path. 
In the latter, the veteran food factory Qinhuangdao Ocean Food chose Douyin to open up the civilian market, expand military food into a more popular consumption scene, and developed more than 100 new products based on user feedback, quickly tested potential products in the live broadcast room, and cooperated with a huge number of Qianchuan global promotion to reach more target groups, and finally achieved TOP1 on the hit list of multiple products. 
But in fact, whether it is Yu Meijing or Qinhuangdao Marine Food, their brand renewal road has one thing in common, that is, they see the business opportunities of the young user group on the Douyin platformBased on platform research, accurate adjustment of products and market positioning can effectively achieve the ultimate goal of renewing old brands.
04.Make good use of automated marketing products to make your business sure to grow
The fourth trend I want to talk about is "if you want to do a good job, you must first sharpen your tools", especially for small and medium-sized businesses, the lack of manpower and material resources, if you can't find an efficient marketing product, then your small business, it will be difficult to run, run down. At the meeting, Brother Guo the stinker and Brother Woodpecker Cat, they were able to each run a great small business, and I saw that both of them mentioned a word:Automated delivery. For example, Brother Mao uses live broadcast hosting, and he doesn't need to adjust the delivery plan for a few days; And Brother Guo used global promotion to help him discover the unnoticed strong demand for warmth in the southern market, and find the group of people in need faster. 
It is understood that in 2023, the huge engine platform will launch the "global promotion of the live broadcast room", which allows merchants to save the intermediate process of creation, and only need to set ROI goals to obtain users from Douyin's larger traffic pool, and with good content, help mature merchants break through the ceiling. In addition, not long ago, ubmax was also released, so that the three business models of lead acquisition, APP**, and off-site transactions can also be automated, and the system can be automatically created and controlled in real time. In my opinion, the platform is trying its best to promote automation, it must be concerned about the ROI and volume that merchants and customers want, and the middle delivery is a process, the simpler the process, the better, and the more direct the result, the better, and this is bound to be an opportunity that small and medium-sized businesses must seize in 2024.
05.Local life opportunities have exploded, and investing in Guang is a must to increase GMV
With the recovery of local consumption vitality, local businesses have ushered in a new turnaround in their business, but in my opinion, the opportunities and challenges are particularly distinct. Today's local businesses can't do business in a single radius radiated by offline stores, and need to use the Internet to let more potential people pay attention to you: online consumption, online testing, and complete link services in order to grasp this wave of traffic dividends. For example, Wuhan Lao Du film in the car clothing business "open to welcome customers" of the old model is facing a bottleneck, Wuhan Lao Du film took the lead in exploring a new road, becoming the first batch of "crab" film merchants in Douyin, through the short ** to attract user attention and retain capital, do workshop broadcast so that the service is seen, through the local promotion of ** card, to explore accurate store traffic. 
Another example is that the location of chain restaurants is difficult to guarantee, and the customer flow of new stores is unstable. Xiong Meow came to the hot pot to obtain online traffic by creating popular content on Douyin, creating "alpaca store manager" characteristic store content, enhancing the new store** and popularity, and attracting the attention of young users. In addition, local influencers are used to plant diversified content, and celebrities are used to promote global promotion, accurately increase the customer flow of new stores, and promote users' consumption in stores. These trends and cases are shared, and possibly moreThere are many small and medium-sized businesses feel that they are still unsatisfied, but I suggest that business friends should do it first, only by running up can we find a definite answer, the trend is to help you grasp the direction and opportunities, your resilience determines your business online, if you want to become the above amazing small business, you have to start acting now!