In the context of the era of "innovation-driven development", the innovative thinking of enterprises determines their scientific and technological height. With its strong technological innovation strength, IAM, an international light luxury smart home appliance brand, has continued to promote the development of the smart home appliance industry with innovative thinking in the process of winning the "Patent Technology Progress Award" and the "Nanshan Award" five times, so as to achieve user perception, product co-creation, and experience iteration, and become a new benchmark for leading development on the "dual track" of user-oriented and technology-oriented.
Technological innovation that returns to the essence of users
This year, the home appliance industry began to pick up. As the first year of full economic recovery, the gradually improving home appliance industry is facing a new situation of industry upgrading. In 2023, IAM signed a cooperation agreement with Huawei to jointly develop product hardware and access ecosystem software in the field of family life and health, so as to use technology to bring convenience to users' lives, build smarter, stylish, and extraordinary life solutions, and promote intelligent product upgrades and integrated solutions.
In September, the two parties launched the first flagship product of Huawei Zhixuan, Huawei Zhixuan IAM Smart Air Purifier X5 (hereinafter referred to as X5), which not only continues the 3-year long-term separation of aldehyde from the IAM air purification series, but also has a formaldehyde removal rate of 99 in 1 hour9% excellent aldehyde removal performance, but also on the basis of perceiving market demands, innovative high-energy electric field active sanitize technology, subverting the passive protection of traditional air purification products, and actively sanitize bacteria and viruses. The innovative breakthrough in purification technology has made the X5 favored by the market as soon as it was launched, and the GMV exceeded 45 million in February, becoming the intelligent air steward of many Chinese families.
Later, at the 6th CIIE, IAM realized the self-upgrading and iteration of products through technological innovation through the world's first "active purification series of new products" launched by CCTV News - IAM long-term air purifier M8 Pro and IAM long-term air purifier M8 MIMI, bringing users a more versatile, professional and safe "new clean" experience.
High-end, scenario-based, and intelligent ......The iterations of IAM technologies and products are endless, which is refreshing. IAM has always been committed to creating healthy, safe, intelligent and convenient high-quality products with the brand mission of "allowing global users to enjoy a higher quality of life", and continues to promote product R&D iteration and service upgrades.
From the product to the leadScenario-led
When users put forward higher requirements for the quality of life, the demand for intelligence and scenarios has created greater development space for the high-end home appliance industry. In addition to its leading position in the air purification industry, IAM has created a category of cooked water machines in the drinking water health sector that is more in line with China's drinking habits.
Due to the repeated heating of traditional water dispensers, there are problems such as "thousands of boiling water" and "yin and yang water", and long-term drinking will cause intestinal infections and other diseases, endangering health. In order to better meet the needs of high-quality and healthy home drinking water, IAM has raised its focus from "drinking habits" to "drinking water health", and is leading the industry's core technology of smart home drinking water - IHE'S cooked water system, so that the user can drink cool and white in 3 seconds. According to reports, the principle of the technology is to boil the water from room temperature in a short time through the instantaneous heating technology of rare earth thick film, and then after many times of heat exchange physical cooling, the boiling water will be reduced to a drinkable temperature in a very short time, and the boiling cooling and water output will be completed synchronously, so as to avoid "thousands of boiling water", so that the water that users drink is healthy and fresh.
Behind these precise innovations around user needs is the result of IAM's collaborative innovation in mobilizing R&D resources according to market changes at any time, and using original technology that is people-oriented and keeps pace with the times, so as to achieve "more than demand, more than innovation".
The continuous upgrading of consumer demand and the continuous leading technological innovation have given IAM the strength to grasp the pulse of the market. Nowadays, the starting point of IAM has become how to make users' lives more convenient and healthier, and has launched a series of products that "integrate into the scene and serve life" such as air purifiers, water cookers, and water purifiers. In the future, IAM will continue to pay attention to industry changes, cutting-edge technologies and innovation trends in the field of smart home appliances in China, provide better products and services for more families, and jointly promote the prosperity and development of the industry.