Recently, an inside information was revealedTikTok Shop is preparing to open new sites in Australia, France, Italy, Germany, Spain, Canada, Japan and South Korea in 2024
TikTok Shop has entered Southeast Asia (Indonesia - investment in local e-commerce platforms, Vietnam, Malaysia, Thailand, the Philippines, Singapore, etc.), the United Kingdom, the United States and other markets.
Seek more "turf".It seems to be the only way for these e-commerce platforms, such as Shopee, a well-known e-commerce platform in Southeast Asia, which also has a share in Brazil, and Alibaba's 1688 platform is also rumored to be about to enter the Korean market.
It would not be surprising if TikTok Shop really wants to accelerate the pace of overseas market layout this year. Xiaguang News also mentioned the inside information of TikTok Shop's overseas market expansion in a previous report:"In the new year, TikTok Shop will further expand its market to Latin America (such as Brazil), Europe (such as Italy, Spain, France), Australia (Australia, New Zealand), and the Middle East. ”
There is news in the market that TikTok Shop's GMV target for this year is $50 billion, and it does need more market help to achieve this goal.
On the model of the newly opened site, market sources saidIt may be a "semi-closed loop, and a small yellow car will be invited".
Previously, TikTok Shop had also adopted a semi-closed-loop model in the United States. In this mode, sellers can do so on TikTokPlace an external link or direct to an independent station to fill orders。However, if the semi-closed-loop model is adopted, the platform is often unable to track various information such as the merchant's funds and logistics.
In the third quarter of last year, TikTok shut down its semi-closed-loop model in the United States. In fact, it is not difficult to understand that the platform does not want traffic to leak, especially since TikTok was still preparing to develop its own e-commerce business in the United States at that time, let alone traffic outflow.
If the semi-closed-loop model is adopted at the new site, it may be that TikTok is considering the adaptation period of the new market. Low threshold and large traffic can quickly attract sellers to settle in and revitalize the local e-commerce business first.
However, it remains to be seen whether the semi-closed loop will be gradually closed and the full closed loop will be implemented in the subsequent phase, as is the strategy in the United States.
If the above news is true, it is undoubtedly good news for cross-border people.
One comes to tiktok itselfTraffic base, can reduce a lot of upfront construction work. Like Temu, which started from zero, spent $3 billion in advertising in the U.S. market to leave a trace in the minds of users.
Second, inSocial e-commerce, interest e-commerceTikTok Shop is still the "king". Sawapop Tuamsang, co-founder of Zortout, has said: "Due to the rise of Line Shopping and TikTok Shop, we expect social e-commerce sales to be on par with traditional e-commerce platforms in 1-2 years. ”
When the growth rate of traditional e-commerce is gradually weakening, social e-commerce may become the next growth driver.
From most of the cross-border borders.