The atmosphere of the Chinese New Year in 2024 is getting stronger and stronger, and the streets and alleys are bright, red decorations, all of which tell a strong festive atmosphere. However, in this lively moment, we also need to see those dedicated and hard-working partners in the automotive industry still carrying out their work with enthusiasm. January has just passed, and many car companies can't wait to announce their sales results for the month, like a lively race, and everyone doesn't want to lag behind the other players. BMW, Mercedes-Benz and other world-renowned car brands have also released the latest data, showing strong market competitiveness.
Behind these wonderful data, there is endless efforts and sweat of car companies. Geely Automobile's monthly sales are 21350,000 units, an increase of about 110% over the same period last year! BYD's performance is also impressive, with a total of 2010,000 units, with a growth rate of 339%。GAC Toyota's new car sales have reached a staggering 7190,000 units, an increase of 176%！Hongqi's retail sales exceeded 40,000 units, an astonishing 829%！NIO's performance is even more eye-catching, with more than 10,000 new electric vehicles delivered, an increase of 18% year-on-year2%！And SAIC Volkswagen IDThe family's sales have also reached a new milestone, with sales exceeding 10,000 units!
These impressive figures are not just the numbers themselves, they also represent the strong demand of China's automotive consumer market and the eagerness of consumers to buy a new car in the context of increasing material living standards. While we are proud of these car brands, we can't help but ask ourselves, how did it all come about?
In order to solve this mystery, I went deep into several famous automobile markets in Beijing to conduct field research. I interviewed a number of consumers and frontline salespeople to try to understand why the market in January 2024 was so hot at the grassroots level.
Of course, we must not forget that the consumer market before the Spring Festival is always prosperous because consumers have relatively ample holidays, income increases, and merchant discounts. But this year, this kind of hot performance is particularly obvious, because whether it is an independent brand or a joint venture brand, whether it is a new energy vehicle or a fuel vehicle, it has achieved significant sales results. In particular, BYD, Geely, Chery, Great Wall and many other leading brands have seen their sales stable and grow.
When I was interviewing at the BYD Ocean Beijing Chehao 4S store in Chaoyang District, Beijing, I even saw a customer signing a car purchase contract on the spot. In the face of consumers who come for consultation or regular maintenance, the store staff are busy but happy to work. They told me that although the number of self-owned brand models has decreased, more people have begun to pay more attention to factors such as product quality, brand trust and cost performance, so they choose to buy their own brand vehicles with a strong base. The Japanese brand cars, which have been hit before, have once again shown their tenacious survivability at this special moment as the object of choice of experienced and loyal consumers.
At the GAC Toyota 4S store in Beijing's Chaoyang District, the store is still bustling even during business hours. Although the overall sales of Japanese cars in the market have declined, the attention and sales of individual models, such as GAC Toyota Sena, have increased. I remember that at the beginning of the launch, consumers needed to pay an additional fee to order the Sena, and now the cash discount of this car has reached about 20,000 yuan, plus the preferential amount of replacement subsidies and loan interest discounts, the total preferential amount is 3More than 50,000 RMB. There are a large number of existing cars available for sale in the store, and the sales momentum of this car can be described as hot.
All in all, despite the fierce competition in the market, China's auto industry is still full of hope and vitality. Both national and international brands have demonstrated extraordinary innovation and market expansion capabilities, promoting the prosperity and development of China's automotive industry. It is believed that in the future, China's automobile manufacturing industry will continue to overcome obstacles and aspire to become a global automobile power with its excellent quality and technical strength. Here, we also sincerely wish all automobile brands and practitioners to achieve greater achievements and progress in the new year, and jointly create a more brilliant automobile era!