During the Spring Festival, the war in the auto market was ignited again, and this time, the protagonists were Li and NIO. During the Spring Festival holiday, Li Auto officially announced that all models were charged for free, and electricity and service fees were all free, so that car owners could celebrate the New Year happily. Previously, NIO also officially announced a free service policy for high-speed battery swapping during the Spring Festival holiday, but only free of service fees.
As we all know, one of the major pain points of new energy vehicles is the charging problem. Especially on holidays. This move by Li Auto has undoubtedly given a great gift to the car owners. From February 9, 2024 (Chinese New Year's Eve) to February 17, 2024 (the eighth day of the first lunar month), the national ideal supercharging stations are open to ideal car owners, not only free charging, but also free electricity and service fees.
Li Auto revealed that this event involves 330 ideal supercharging stations, or 660,000 ideal car owners will benefit. Ideal car owners can find the nearest charging station through APP00, as long as the plug and charge function is enabled on the APP, the gun can be charged, and the gun can be returned, and the payment will be made at 0 yuan at the time of settlement. However, in order to alleviate the queue, the charging of vehicles charged during the Spring Festival will automatically end charging after the battery reaches 90%.
Despite this, Ideal still not only solves the urgent needs of car owners, but also greatly enhances the brand image of Ideal. In contrast, NIO's benefits during the Spring Festival seem a bit "stingy". NIO announced that during the Spring Festival, NIO users (including those without battery swap rights) can enjoy free service fees for battery swapping at 769 highway battery swap stations across the country. However, please note that only the service fee is waived for battery replacement, and the basic electricity fee is still charged as usual.
Some people may say that the electricity fee for NIO's battery swap station is collected by the power company, and NIO only collects it on behalf of the company, so it is not a real "free electricity fee". But then again, for car owners, the cost of battery replacement is saved, so why bother with whether it is a "real" exemption? What's more, between Ideal and NIO, there are also brands such as Aion, Deep Blue, Zeekrypton and Leap competing. In this competitive market environment, generosity can win the hearts and minds of consumers.
Of course, we can't just judge the quality of a brand based on the intensity of activity. Ideal and NIO have their own characteristics. NIO's battery swap model does have its unique advantages in some aspects. However, it is undeniable that the free charging activity of Li Auto has indeed won a round of applause for it, and at the same time, it has also brought the free "volume" of the Spring Festival energy supplement to a new height.
It is understood that among the new forces in January this year, 31,165 vehicles were delivered, second only to the 32,973 vehicles in the world. NIO's January delivery volume was 10,055, about seventh, almost falling out of the top 10. Between Ideal and NIO, there are Aion, Deep Blue, Extreme Krypton and Leap.
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