In these years, some people are really willing to spend their money in order to become Internet celebrities!
Have you seen this hot search?
topicspent 1.3 million to help her daughter become an Internet celebrity for 2 years without success, as soon as it was on the list, it quickly rushed to the top of the hot search list, gaining more than 200 million views.
Briefly talking about what happened, that is, there is a ** report, a mother in Jiangsu, in order for her daughter to be an Internet celebrity, spent 1.3 million to find a team outside to shoot **, engage in original songs and MVs.
Two years have passed, and her daughter has not been able to become an Internet celebrity, and in the end, the mother sued the other party, and the court judged that 800,000 yuan could be returned.
In other words, for her daughter's Internet celebrity dream, this mother actually spent 400,000 yuan in two years.
Let's take a look at the highly praised comments of some netizens first:
Spending 400,000 yuan to make my daughter happy for two years is worth it. ”
This money is used for medical beauty and fitness tourism, pets, and small red envelopes, which may become an Internet celebrity sooner.
This money was not spent in vain, at least now it is the first hot search. ”
In Fox Girl's opinion, when this incident was reported, it showed that it was no longer an exception.
Every year, thousands of people who want to be Internet celebrities engage in live broadcasts, and in 2022, the results of a questionnaire survey were announced, and more than 60% of the 10,000 graduates considered the profession of Internet celebrity.
And it can also be seen from the relevant data that too many people in this industry are trying their best to break out of the encirclement.
Refer to the "China Online Performance (Live and Short** Industry Development Report (2022 - 2023)" published by the China Performance Industry Association.
It is mentioned that the latest data of China's live broadcast and short ** industry: over 1500 million live streaming accounts; More than 1 billion content creator accounts; Nearly 200 billion yuan of market revenue.
Just looking at this data, you can know that when Internet celebrities engage in live broadcasts, they do make money.
And it is not difficult to find some daily reports, such as Brother Xiao Yang, Li Jiaqi, Dong Yuhui, etc., these head Internet celebrity representatives create more than 100 million revenue every year, which is really eye-catching.
But the Internet celebrity economy also has the "28 rule", 80% of the market revenue is eaten by 20% of the top anchors.
The other 80% of influencers, large and small, are actually more competitive and have limited money.
Therefore, Internet celebrities and head Internet celebrities are actually two types of people and two professions.
And the vast majority of Internet celebrities are smash hits and will soon be forgotten.
How to "grow red" is even more difficult.
I don't know if everyone is like the fox girl, the Internet celebrities and anchors who follow in their mobile phones will change a batch almost every year.
There are only a few bloggers who have been reluctant to take the pass.
From amateurs to new Internet celebrities, from Internet celebrities to "Changhong", in fact, every step is very "metaphysical".
How many new influencers make it out of the encirclement every year? It is no less difficult than crossing a single-plank bridge with thousands of troops.
Throwing money can smash an Internet celebrity?
This mother from Jiangsu told us with practical actions that it is not necessarily.
Successful Internet celebrities in the past, such as "Li Ziqi", "Sister Mao Mao", "Lu Xianren" and "Dong Yuhui", are also verifying to everyone that Internet celebrities really need many factors: I am talented, charismatic, noble people help each other, and resources are pushed forward.
Everyone is also beginning to clearly realize that being an Internet celebrity is really not that simple.
Then you say, does this mother really not know the difficulty of making her daughter an Internet celebrity?
Fox Mei thinks she knows better than anyone else, but she is still willing to spend 1.3 million to fulfill her daughter's Internet celebrity dream.
Warring States Policy · Touching the Dragon and Saying Empress Dowager Zhao said, "The beloved son of parents has far-reaching plans. ”
This kind of mother who dares to think, dare to be and has strength seems to be more likely to embark on the road of Internet celebrity.
Her daughter has also been tossing and turning for two years, and she knows the effort better than others.
With such a mother who supports her dreams, if she can always insist on working hard and improving her ability in many aspects, Fox Sister feels that success is not impossible.
What's more, the public's definition of Internet celebrities is actually a thousand people.
If it is for the sake of attracting attention and there is no lower limit, there are countless Internet celebrities who have become "Internet celebrities" in minutes.
If you fight for your own strength and insist on spreading positive energy, you can also become an "Internet celebrity" in the long run
After all, the Internet celebrity industry itself has a huge cognitive gap; And there is also an indescribable element of luck.
So in the end, whether it can succeed or not, let's not talk about it first.
But if there are people who firmly believe that it can be achieved from the beginning, have the strength, and are willing to give whatever it takes, then the final result does not seem to be so important.
References
Screenshots of other networks such as China's online performances (live and short** Industry Development Report (2022 - 2023)), Weibo, and other networks.
Edit:cr