Sermon in the text. - Tang Tears
The annual Spring Festival stalls are coming again.
There are eight movies such as "Hot and Hot", "Article 20" and "Flying Life 2", as well as "Bear Infested: Reversing Time and Space", "Let's Shake the Sun Together", "Mr. Red Carpet" and other eight movies have been finalized.
In terms of popularity, there should be three strong and one super.
The so-called top three, that is, Jia Ling's "Hot and Hot", Zhang Yimou's "Article 20" and Han Han's "Flying Life 2", and the first super must be "Bear Infested: Reversal of Time and Space" with the power of the 10th anniversary.
When these four movies overshadow the sky and the sun.
What about the rest? 
Judging from the lineup and historical records, this Spring Festival file is quite impressive.
Jia Ling is a 5 billion-level director, with "Hello, Li Huanying" as evidence, Zhang Yimou is a 4 billion-level director, with "Man Jianghong" as a basis, Ning Hao is a 2 billion-level director, with "Crazy Alien" as the base, Han Han is a "quasi-2 billion" director, with the precedent of "Flying Life", in the last year, the "Bear Infested" series even went up to the edge of the 1.5 billion box office.
This is also the theoretical basis of the aforementioned "three strong and one super".
Earlier, on the Internet, a schedule of Spring Festival stalls was also circulated.
This table shows that the three films "Hot and Hot", "Article 20" and "Flying Life 2" will each occupy 22% of the film schedule, while "Bear Infested: Reversing Time and Space" and "Let's Shake the Sun Together" will be divided into 22% of the film schedule, and the rest will be "Mr. Red Carpet" and the rest of the films.
There was an immediate wave of noise.
There are supporters, there are chest-beaters, and there are calm.
But soon it was rumored that the film scheduling plan had been canceled, and it was up to each theater to make its own choice.
However, judging from the current momentum, although Ning Hao's "Mr. Red Carpet" this time has the freshness of cooperating with Andy Lau for the first time, it is indeed insufficient in popularity and momentum.
So it remains to be seen.
There is another point of view.
This Spring Festival file, although it seems to be prominent, in fact, it lacks a real big-budget movie to overwhelm the formation.
Obviously, except for "Let's Shake the Sun Together", almost all of the other movies appear as comedy movies, and go straight to the theme of "family carnival" in the spring.
Of course, comedy movies are not only not costly, but they are also the most pleasing commercial genre films to the audience.
For example, in the Hong Kong film industry in the 90s of the last century, why was Stephen Chow, who was just rising at the beginning, able to beat Jackie Chan, who was filmed globally, and Chow Yun-fat, who was so powerful that he couldn't find a direction?
To this day, Stephen Chow's position among popular fans is still unbreakable.
In the last Spring Festival, with a courtyard house in Shanxi as the main field, Zhang Yimou concocted "Man Jianghong", which was inseparable from the domestic sci-fi giant "The Wandering Earth 2" invested by Tianliang, and even won the battle in the end, which is also a particularly classic case.
But despite this, small-budget comedy is not invincible.
Let's take "Hello, Li Huanying" as an example.
If it weren't for the unexpected collapse of "Detective Chinatown 3", this movie might have reached the box office level of 2 billion at most.
Therefore, low-cost comedies also need to be coordinated by factors such as production, publicity, topics and audio-visual, as well as the right time, place, and people, so as to achieve the expectation of "small and big".
And in this year.
The players who are likely to create another box office miracle are likely to be produced between Jia Ling, who is "**100 catties", and Zhang Yimou, who has always been steady, given the momentum of the previous work, it may be difficult for Han Han's "Flying Life 2" to have this opportunity.
But it is predictable that it is "three strong and one super", or all of them have good box office results.
The rest may be crawling.
To sum it up. There are many factors that determine the commercial box office of a movie.
Not all high-box office movies are good movies, and low-box office works are not necessarily a mess.
The film itself has always had the dual attributes of business and art.
The viewer is self-aware.