Recently, the topic of pre-made dishes has been gaining momentum. Pre-made dishes to seize the Chinese New Year's Eve dinner table were hotly discussed by netizens; Internet celebrity Simba's "thunderous" remarks in the live broadcast room quickly rushed to the hot search.
"It's healthier and more hygienic for kids to eat pre-made dishes, which are one of the healthiest things the world knows," Simba said. ”
Netizens were excited and angry when they saw it: "Let his child eat more!" "Simba's heart is black! ”.
Every time prefabricated dishes appear, they can always set off a round of online scolding wars, but prefabricated dishes are a very professional topic, whether they are good or bad, safe or unsafe, and there are constant controversies in the industry.
Just when prefabricated dishes are in a dilemma of public opinion, there is a revelation that the national standard for prefabricated dishes may be released within half a year.
In recent years, the prefabricated food industry has ushered in a blowout development. According to the data, the scale of China's prefabricated vegetable market will reach 419.6 billion yuan in 2022In the future, it will exceed one trillion
According to the "2022 China Chain Catering Industry Report" released by the China Chain Store & Franchise Association, the proportion of prefabricated dishes of some of China's leading chain catering enterprises is extremely highFast food companies such as Yoshinoya and Shin Kung Fu account for nearly 100% of pre-made food, and Xibei Noodle Village, Xiaonanguo also reached 85%.
The report also shows that among food delivery platforms,About 70% of companies use cooking kits
That is, when you go to a chain restaurant to eat, the dish is most likely pre-made; When you order a takeout, there is a high probability that you will get a meal kit.
The "three deadly sins" of prefabricated dishes, consumers scolded "get out of China".
For pre-made dishes, consumers are actually very wary of it, and they are becoming more and more repulsive!
Previously, after Yuan Jiyun dumplings were exposed to the use of frozen meat filling, they were "besieged" by a large number of netizens.
In September last year, in the live broadcast room of Oriental Selection, Wang Zhigang, founder of Zhigang Think Tank, made a remark:"I never eat it, pre-made dishes are pig and dog food. ”attracted the approval of netizens.
At the same time, the topic of "prefabricated dishes entering the campus" rushed to the hot search, and people's resistance developed to the extreme"Prefabricated dishes get out of China" and "refuse to eat pig and dog food".and other comments take turns to swipe the screen.
* Released the vote of "whether it is acceptable that the Chinese New Year's Eve meal is a pre-made dish", and most netizens said "do not accept it". Picture: Screenshot of Weibo.
Why are pre-made dishes so "hated"? 39 Taking a deep breath and sorting out the information, it is not difficult to find its "three deadly sins".
The first sin is to let the consumer take the blame. Search for "prefabricated dishes" on the 1688 platform, and you can see plum cabbage button meat, sauerkraut fish, pork belly chicken, ......There are many kinds and dazzling, most of them are concentrated between 3-10 yuan, and the keywords are full of words such as "take-out cooking package" and "fast food rice bowl", and the sales place is self-evident.
Imagine that you spent a little 100 yuan to eat at a restaurant, and you ended up eating cheap cooking buns, isn't it bad?
Cheap cooking kits sold on e-commerce platforms. Figure: Screenshot of the platform.
The second sin of pre-made dishes is that food safety is difficult to guarantee. At present, the development of prefabricated dishes is very chaotic, there is no authoritative and unified industry standard, and there is a lack of effective supervision, which makes it difficult to control the quality of prefabricated dishes. In order to make a profit, some black-hearted factories are likely to use low-quality ingredients and additives.
Anxin** research shows that at present, more than 7 percent of China's prefabricated vegetable processing enterprises are in a small, weak and scattered state, and many of them belong to self-employed or small workshops, which is a great irresponsibility for consumers!
There is also a third sin in pre-made dishes - mononutrition. After long-term heating and storage, some pre-made dishes are difficult to retain vitamins and bioactive ingredients, and long-term consumption will lead to malnutrition.
Demonization of pre-made dishes? They "set things right" for pre-made dishes
Pig and dog food, cheap, unsafe ......All kinds of negative keywords make it difficult for pre-made dishes to gain favor.
However, many companies have a positive attitude towards prefabricated dishes. They believe that pre-made dishes can reduce costs, increase efficiency, and enable massive expansion.
There is also a view that with the increase of people's unemployment pressure and the decline of income expectations, high-quality and inexpensive prefabricated dishes are compatible with the fast-paced life and high-intensity pressure of the current population.
Xinhua News Agency's "Right to Know Can't Be 'Prefabricated'" has a large text to dispel consumers' concerns about pre-made dishes. Screenshots of the network.
In September 2023, Xinhua News Agency published an article sayingAs long as it is produced according to standards, pre-made dishes can take into account the needs of many aspectsIt is hoped that the public will not equate "prefabricated dishes" with "unhealthy", and call on the whole society to support the development of the prefabricated food industry.
At the same time, Shangguan News also issued a long article pointing out that the public is biased against prefabricated dishesthinkDue to their limited capabilities, some online anchors and big Vs have made a wrong interpretation of prefabricated dishes, so that it becomes a victim of the "traffic password". It also explained the problems of unsafeness, preservatives, poor taste and less nutrition of prefabricated dishes.
Shangguan News wrote that the prefabricated dishes produced according to the standards are safer, and the public does not have to worry about food additives and nutritional problems. Screenshots of the network.
* Sprinkle down thousands of words for the pre-made dishesMost of their views are inclined to the idea that pre-made dishes produced according to standards can be eaten, and that more supervision is sufficient
But this still can't change the position of consumers, and negative reviews are endless
Netizen comments. Figure: Network screenshot.
It is the same prefabricated food, why are the cognitions of consumers and enterprises and enterprises divergent?
According to industry insidersThe root cause of this cognitive bias lies in the lack of national standardsAs a result, the public has a vague understanding of the concept of pre-made dishes and a distrust of their bottom-line standards of safety and health.
For example, in September last year, the Ministry of Education believed that prefabricated dishes should be cautious when entering campuses, because of the lack of effective regulatory mechanisms, such as standard systems, certification systems, and traceability systems.
There are also those who thinkConsumers are not unaware that pre-made dishes are also good and badInstead, they are more worried about the phenomenon of "bad money driving out good money" caused by the lack of national standards。For example, in order to make profits, black-hearted merchants do not hesitate to use cheap cooking packages in exchange for ultra-low prices in exchange for the market; In view of the fact that there is no advantage in operating in good faith, in order to survive, they have to go out of the game, or they are in ......the same stream as illegal traders
Netizens are worried that low-quality pre-made dishes will have adverse effects on the body. Image: Panoramic vision.
Previously, the relevant person in charge of the China Cuisine Association said in an interview that although prefabricated dishes can be produced in a standardized manner, in the actual operation process, there are often non-standard production and non-standard hygiene, and food safety risks still exist.
Therefore, it is necessary to introduce a mandatory and unique "national standard".
The national standard for prefabricated dishes is about to be introduced, so you can eat it with confidence in the future?
According to 39 deep breathing, the current draft of the national standard for prefabricated dishes has been released, and the results will be available within half a year at the earliestReducing the scope of pre-made dishes, prohibiting the addition of preservatives, and requiring cold chain transportation
It is reported that the prefabricated dishes are being submitted in the draftReady-to-eat pre-made dishes may be excluded
Previously, consumers have not been able to wait for a formal popular science on what "prefabricated dishes" are. Many people have the impression that "pre-made dishes are cooking kits".
And the official version is that not all pre-made dishes are cooking kitsPre-made dishes can be divided into four categories: "ready-to-eat, ready-to-heat, ready-to-cook, and ready-to-serve".The corresponding foods are: eight-treasure porridge, self-heating hot pot, quick-frozen dumplings, and washed and cut vegetables.
Wash the chopped vegetables. Image: Panoramic vision.
Some industry insiders said that in the past, prefabricated dishes were just a box, and everything was packed into them, which not only confused consumers' cognition, but also "stigmatized" prefabricated dishes, and gave illegal traders an opportunity to take advantage of. The new changes will allow the public to better understand pre-made dishesIt avoids consumers and enterprises from insisting on their own words and spitting around, which is conducive to the healthy development of the industry.
The submission also states:In the future, prefabricated dishes will not only have to "say goodbye" to preservatives, but also must be kept refrigerated or frozen in storage, transportation, and sales
In the past, the addition of preservatives and the practice of "intermittent cooling" under the guise of "full cold chain" were the reasons why prefabricated dishes were criticized.
The two new requirements of the national standard submission not only raise the entry threshold of the prefabricated food industry and standardize the chaos of the industry, but also highlight the attitude of the national standard - prefabricated food is not a "cheap dish", but a high-quality product.
However, the relevant documents have not yet been made publicWhat is the national standard for prefabricated dishes, we still need to wait for the official explanation
Picture: Ruijing Vision.
Written at the end] The people take food as the sky, and food as the first. Food safety, hygiene and health issues are the bottom line of people's livelihood. However, with the development of human industrial civilization, food safety problems are not uncommon.
According to WHO data,Millions of people worldwide fall ill every year due to food insecurity
In the past 30 years, food safety problems have occurred continuously in China, and the "gutter oil incident", "Sudan Red No. 1" incident, and "melamine milk powder" incident ......Shocking, the common people once "talked about food color change".
As a product that is still in the growth stage, the sudden entry of prefabricated dishes undoubtedly involves the nerves of every consumer.
In the future, with the arrival of the national standard for prefabricated dishes, some inferior products will inevitably be eliminated"More and more pre-made dishes are on the table" will become an unstoppable trend, and consumers will gradually embrace pre-made dishes. Or rather, they don't have a better choice