This particle has run out of the circle in the epidemic!
Author: Brother Shui Wei
Introduction:Any business is from small to large, especially from scratch. This is a fast-growing enterprise during the epidemic, and with continuous focus and full focus on the track of "granular organic and inorganic water-soluble fertilizer", it has stepped out of its own world in the southern market. How did they find their track? How to survive and continue to develop? A new round of copycats followed, and how did they respond? I hope that this article full of dry goods will enlighten the special fertilizer partners and dealer friends.
There is a sharp knife with the same needle! High positioning accuracy, deeply rooted in the hearts of the people, deep heart!
In the first three years, it was rumored that "this grain is not favored and will not be sold for long!" Isn't this particle molasses dry powder extruded?! "To this day,This particle triggered the birth and upgrading of a large category。What is the force that makes this company attract attention, and why does this company blow another "organic horn" in the special fertilizer industry?!
The southern market has been creating the myth of special fertilizer, and "phenomenal" products continue to appear, is it an accident? Or is it an inevitability?
There are no unsuccessful people in the market. Behind the creation of any category is suffering. It is not so much the success of this large single product of this southern company as it is a "small specimen" worth learning from many special fertilizer companies. Because many special fertilizer companies must have encountered such confusion:
1. It has been more than 10 years since the operation of special fertilizer, and the sales performance is less than 10 million, because the essential logic of small special fertilizer is not in the mainstream, and the natural performance is not in the mainstream. Because the extra fat is too special and too small, the volume is relatively small. Small foliar fertilizer and small special fertilizer are destined to be small. The small volume is caused by a small team, a small company organization, and a small development space.
2. As soon as the special fertilizer is formed, it is quickly kept up, and it has become a "big road goods" one after another, including a large number of element fertilizers, medium and trace element fertilizers and some liquid fertilizers. When you exert your strength and get out of the circle for a while, the giant compound fertilizer and pesticide factories are all on similar products, and they "harvest the market of your education" at a low price, and finally the profit is killed low, and the profit of the big fertilizer is as thin as a blade.
The above are all the top leaders of special fertilizer enterprises are more worried! Maybe there really is a special fertilizer? The market is not true, and we are not entangled!
With the vigorous development of the special fertilizer market in the past 10 years, you will find that some categories of specifications in 20 kg and 25 kg products are selling well, from soil conditioners, organic fertilizers to water-soluble fertilizers, etc.! According to the definition of special fertilizer experts, they are "medium-sized special fertilizers": they can stand the test of the market, the sales are extremely hot, meet the needs of users, meet the first-class system, and the effect continues to be stable.
In just 5 years (and a company that rose during the epidemic), this cutting-edge enterprise in the south used "micro-innovation" to upgrade from "powder" to "granule" to solve the pain points of use scenarios, and became the sales champion of subdivided categories in one fell swoop. From "fully soluble organic fertilizer" to "granular organic water-soluble fertilizer", they have completed the development and breakthrough of a subdivided category, and are now on the right path to "organic +" or "steel cattle +", they continue to upgrade and extend products! I believe that one day the special fertilizer friends and dealer friends will definitely see the company's products, the product is called Steel Cow. How did it come to be? Is it luck or hard work? Is it accidental or inevitable?
1. Born from pain points.
Agricultural people all know that the branches of the citrus trees in the south are few, people can move around casually, and it is convenient for users to work, but after 3-4 years of growth of fruit trees, there are many branches, dense leaves, and it is difficult for people to walk. This is what Mr. Caitou and Mr. Li Jian said about the same point of view:What is a special fertilizer? The pain points in the crop growth scene are the opportunity points, and they are also the "special" opportunities for special fertilizers. The inconvenience of fertilization is a pain point。In addition, users found that some ordinary organic fertilizers have not changed after 1-2 years of use, and the shape is still as hard as stone, and the fertilizer is poorly soluble in water and has a low degree of activation. From the analysis of crops and users, the fertilizer to the soil must change for a period of time before the fertilizer efficiency can be considered.
Second, the logic behind it wins.
Go with the flow. According to the stage opportunity analysis, at the end of 2018, the fruit price of the citrus market was sluggish, and users had no money in their hands, so they had not purchased organic fertilizer as supplementary base fertilizer. After the Spring Festival in 2019, the price of citrus fruit has increased slightly, and the market prospect is optimistic about citrus. However, at this time, the citrus trees have passed the optimal stage of using base fertilizer, and it is too late to put ordinary organic fertilizer to meet the needs of the tree. At this moment, users are eager for fertilizers that can quickly replenish organic matter. At this moment, water microorganisms boldly innovated, bravely made breakthroughs, and launched the logic of "fully soluble organic fertilizer" to win this opportunity in one fell swoop!
Be bold and innovative. Guangxi has abundant resources of molasses dry powder, due to the special moisture absorption of raw materials, the powder cannot be spread. Shuiwei has the courage to innovate, and after breaking through the problem of extruding particles layer by layer, it is made into extruded particles, which is convenient for farmers to spread. Shuiwei homeopathically launched a product containing high organic matter, humic acid, amino acids, beneficial bacteria, and biostimulants, named "Steel Cow", which is fully soluble granules and easy to apply. In this way, the steel cow opened from the point of "labor-saving and fast absorption", and was quickly recognized by a large number of users, especially after the rain, which was labor-saving and efficient.
Precise positioning. It is not enough for the steel cow to be efficient alone, and a large number of repeat customers will come back if the effect is good! At that time, our water micro team visited more than 500 terminal farmers to understand the effect and feelings of applying steel cattle, and found that users mentioned one more point: there are a lot of white roots of steel cattle, so the advertising slogan came into being, "steel cattle - raw white roots are cattle". The Guilin customer also made a poster, advertising the subject word:The steel cow is a cow with white roots, and the effect is not good, please tell the 10 people around you. "Shengbaigen" has also become the key core point of product development and upgrading, and Shuiwei people also adhere to it: our steel cattle do not add any rooting chemical hormones and by-product raw materials!
Third, the road ahead, choose to focus on "organic +".
The main product of Shuiwei Company is "Steel Cow", and "Steel Cow" is the top seller in the category of "granular organic water-soluble fertilizer", with annual sales of more than 10,000 tons. In order to ensure the leading sales, the company is constantly upgrading its products, and all technologies have entered 3Version 0. The water micro team has successively connected with professional institutions at home and abroad, including Huazhong Agricultural University, South China Agricultural University, Guangdong Institute of Microbiology, Western University Institute of Microbiology and other professional institutions, has done laboratory measurements, and then done a large number of field test data, and finally optimized the most reasonable scheme of born white root, from the proportion of organic matter content, root and leaf relationship, +WMROOR system synergistic substances and other dimensions to do steel cattle product formula design, to ensure that the effect continues to be stable. At present, from Guangxi mandarin to Hainan cantaloupe, from Yunnan grapes to Sichuan mangoes, from Guangdong vegetables to Jiangxi citrus, to Shandong and east gourds. The performance of Steel Bull did not disappoint and was recognized in the southern market!
3.Version 0 "Steel Cow" Technical Dimension:
1. Optimize the ratio of carbon to nitrogen and nitrogen to magnesium;
2. Add the "Haberai compound dominant flora" to the raw white root;
3. Imported anti-rooting and premature aging synergist;
With the maturity of the steel cattle brand and the first chain, the steel cattle have successively extended a series of products: steel cattle Zhuang, steel cattle Mabel Lu, steel cattle Tusheng, steel cattle organic and inorganic large element fertilizers. Adhere to the "3 guarantees": ensure "organic + or steel cattle +", ensure enough 10%+ composite organic materials, ensure full water solubility, and lead the "new height of organic matter content" of organic nutrient fertilizer!
Finally, here is a special emphasis: dealer friends, you must not pay attention to this cutting-edge enterprise, they are "sweeping the southern provinces to play wholesalers" with a rapid layout! As mentioned earlier, "organic horn" is "fully soluble organic and inorganic water-soluble fertilizer", which is beneficial to soil improvement, crop eugenics, and element absorption! In 2024, see you in the northern market of Shuiwei and Gangniu!
Founded in 2015, Water Microbial is the first special fertilizer company in China to focus on "organic nutrition" as the core direction, and the category of "granular organic water-soluble fertilizer" is the best, and the current sales volume is far ahead. The water microbial company has a "production and marketing integration" system, independent research and development and production plants, annual sales of medium-sized special fertilizer has been 10,000 tons, production capacity of 30,000 tons, and a professional special fertilizer service team. During the cooperation period, we not only help partners continue to make profits, but also insist on outputting the empowerment plan of "partners grow together" to grow together and achieve a win-win situation.
Shuiwei and you with vision, together into the "new era of organic nutrition fertilizer"!
Company**www.gxswsw.com, WeChat*** Water Microbial Wealth**: 15602918299