In the global market, the Model Y sold more than 1.1 million units worldwide last yearIt surpassed Toyota Corolla to lock in the best-selling model in 2023, which is the first time that the annual sales of pure electric vehicles have surpassed that of gasoline vehicles.
A new energy vehicle of about 300,000 yuan can become the world's best-selling model, which shows Tesla's brand charm and product strength. However, Tesla's brand story and products are not bought by all markets.
According to data from South Korean research institute Carisyou and the Ministry of South Korea, Tesla sold 1 electric car Model Y in the Korean market in January, which was the dismal month for sales since July 2022.
Seeing such results, many netizens said that some Korean consumers do not like Tesla because they find that some of these imported Teslas are made in China, and these consumers are worried about the quality of China-made products.
In fact, South Korea's high share of local cars is not entirely due to Koreans' patriotic support for local brands, but also related to the best policies.
In terms of policy, South Korea has a high subsidy for the purchase of local cars, while for imported cars, it imposes heavy taxes and uses various policies to limit the number of imported cars. This also leads to the fact that imported cars from South Korea are very expensive, and after-sales service is not guaranteed.
On the one hand, in order to support South Korea's local NCM ternary lithium battery manufacturers, South Korea has reduced subsidies for electric vehicles using LFP lithium iron phosphate batteries. This policy has not only affected Tesla, but also other car brands that use LFP lithium iron phosphate batteries, such as Kia Ray EV, Ssangyong Torres EV and Volvo EX30.
On the other hand, according to the latest subsidy regulations in South Korea, only electric vehicles priced below 55 million won can receive the full subsidy, while the Tesla Model Y is currently priced at 56.99 million won (about 4.).$30,000, 3080,000 yuan), so only half of the ** subsidy can be obtained. You know, the threshold for the whole year is 57 million won.
In addition, EV sales in South Korea are also constrained by seasonal fluctuations in demand. Many South Korean consumers avoided buying a car in January, mainly because consumers generally postponed their purchase decision before waiting for the new subsidy policy to be introduced. January is the off-season for sales in South Korea, and many consumers choose to wait and see about the new subsidy policy.
At the same time, South Korea is not an energy powerhouse, and its power industry is not very developed. Electricity mainly relies on conventional energy sources and nuclear power, which accounts for a high proportion of electricity, and its electricity price is only lower than that of Japan and the United States in the global ranking. Moreover, South Korea's charging infrastructure is not perfect, and range anxiety remains a major problem for EV users.
Objectively, South Korea's land area is very small, only 10With 3.29 million square kilometers, only equivalent to the area of Zhejiang Province, it is very suitable for driving pure electric vehicles. Judging from the current development speed of new energy technology, the ultimate range of an ordinary electric vehicle is 500-600km, which can already be driven from the north to the south of South Korea.
However, South Korea's latitude is on the high side, and the winter endurance is also a big test for new energy. Coupled with the special geographical environment, the development of electric energy is limited, and the economics of electricity prices are debatable. Therefore, not only Tesla, but also other new energy sources want to develop in South Korea, but also rely on the support of the first and the improvement of infrastructure. What do you think about this? Welcome to pay attention to "Boundless Car Domain" and leave a message in the comment area below to share your views.