2023 2028 China Film Industry Market Status and Investment Development Prospect Forecast Report

The development of new film and television technologies is one of the key driving forces for the continuous development of the film industry. In recent years, the development and application of digital technology has brought a new movie-watching experience to audiences, promoting the comprehensive development and upgrading of all aspects of the film industry.

On the production side, some domestic films have recently begun to shoot through LED screens4kor2kContent, these contents do not need to be produced with too many special effects in the post-production, only the pre-art work is fully prepared, and the post-production is directly edited, which provides a more realistic performance atmosphere for the actors, and the audio-visual experience is also better. On the ** end, with the help ofvr、arequipment, which has been initially realized in the living room of the house, obtains similarimaxThe audio-visual experience.

(1) Basic situation of the film industry

Film is a comprehensive art form, and with the continuous improvement of people's living standards, movie watching has become one of the important parts of the entertainment and leisure life of the masses。The rapid development of the mobile Internet and new ** has also had a great impact on the film industryIPTV, digital TV, mobile TVThe high-definition and large-screen terminal equipment meet the needs of users outside the cinema to a certain extent.

Due to the better movie-going experience and atmosphere of cinemas, cinemas and cinemas are still the main sales channels. The film industry chain mainly includes four links: script creation, shooting and production, sales and distribution, and screening services。Film production institutions mainly participate by investing manpower, capital and technical meansScript writing, filming and production, sales and distributionBe profitable. The film industry has the characteristics of high industry concentration, obvious seasonal factors, concentrated realization of sales revenue, and asset-light operation of enterprises.

(2) The market supply and demand situation of the film industry and the reasons for the change

The total box office of the domestic film market in 2019 was 642700 million yuan, a year-on-year increase of 54%。From 2016 to 2019, the overall growth rate of China's film industry was stable, although the growth rate decreased compared with the previous two years, it was still significantly higher than the annual box office growth rate of mature markets such as North America, and there is still room for sustainability.

In 2020, the total box office of China's films will be 20.4 billion yuan, and the box office of the film market will decline as a whole due to unfavorable factors in the industryValentine's Day file, Qingming file, May Day filehave been greatly affected. In 2021, the cumulative box office of the Chinese film market was 4725.8 billion, an increase of 13.1 billion from 20205%, compared with 73 in 20197%。

The national movie box office in 2022 is 3006.7 billion, down 36% year-over-year. In 2023, the domestic film box office will gradually recover to a level close to that of 2018 to 2019, reaching 549$1.9 billion.

Due to the steady improvement in the quantity and quality of domestic films, the number of theaters has increased rapidly, and more and more movie audiences choose to watch movies in theaters0.9 billion passengers, up to 17. in 2019300 million person-times, with a compound growth rate of 1642%, while the material living standard is improving, people's consumption demand for spiritual culture has gradually increased, and consumers' movie-watching habits are steadily forming.

In 2020, due to the unfavorable factors of the industry, the demand for moviegoers was mainly concentrated in the second half of the year, and the total number of moviegoers for the whole year dropped to 54.8 billion people, and in 2021, as the unfavorable factors of the domestic industry have eased, the total number of moviegoers will be 116.8 billion, an increase of 112 percent from 20207%，In 2022, affected by unfavorable factors in the domestic industry, the number of moviegoers in theaters will be 71.2 billion, down 39% from 2021. In 2023, the domestic film market will recover, and the number of moviegoers will recover to 129.9 billion, which is still a certain gap from 2019.

At the same time, domestic films still maintain a share advantage over imported films and grasp the market initiative. From 2017 to 2019, the proportion of domestic film box office to the total box office of that year was 53%, 62%, and 64%, respectively. Taking 2019 as an example, only 2 of the top 10 grossing films released in China in 2019 were imported films from Hollywood in the United States, a decrease of 2 from 2018, and domestic films accounted for the main share of top films.

The five highest-grossing films were all able to surpass the top five films of 2018 by a relatively large margin, including the 2019 film ".NezhaThe box office exceeded 5 billion yuanThe Wandering Earthand ".Avengers 4The box office of more than 4 billion yuan, while the highest box office of a single film in 2018 was around 3.6 billion, and the highest box office of a single film of the head film is constantly being raised. In 2020 and from January to June 2021, domestic films accounted for more than 80% of the box office.

On the one hand, due to the unfavorable factors in the industry, a large number of imported films are absent, and on the other hand, due to the decline in Hollywood's box office appeal in the mainland, the quality of domestic films has risen, which has significantly increased the proportion of China's domestic box office. Since 2021, the proportion of the domestic film box office to the total box office of the yearLeft and right, the proportion of domestic films in the total box office remained stable.

(3) The trend of changes in the profit level of the film industry

With the continuous deepening of the reform of China's cultural system, the degree of openness of the film market will inevitably continue to increase. At present, the overall development level of private film enterprises is on a par with that of state-owned film enterprises, and in some respects it has surpassed it. The entry of more new competitors will change the existing competitive landscape of the market to a certain extent, which may reduce the average profit level of the industry.

However, at the same time, with the continuous improvement and maturity of the overall market environment of China's films, the overall level of cultural consumption of the audience has been rising, and the level of appreciation of the quality of cultural products has been continuously improved.

Chapter 1 Overview of the Development of the Film Industry

Section 1 The Concept of Cinema.

1. The characteristics of the movie.

2. Classification of films.

Section 2: The maturity of the development of the film industry.

1. Analysis of the development cycle of the industry.

Second, the comparison of the maturity of the Chinese and foreign markets in the industry.

3. Maturity analysis of the industry and its main sub-sectors.

Section 3: Analysis of the Characteristics of the Film Market.

First, the market size.

Second, the degree of industrial relevance.

3. Key factors influencing demand.

Fourth, domestic and international markets.

Fifth, the main competitive factors.

6. Life cycle.

Chapter 2 Analysis of the Development of the Global Film Industry

Section 1: Analysis of the Development of the Global Film Industry.

1. Analysis of the development of the world film industry in 2021.

2. Analysis of the development of the world film industry in 2022.

3. Analysis of the development of the world film industry in 2023.

Section 2 Analysis of the Global Film Market.

1. Analysis of global film demand in 2023.

2. Demand analysis in 2023.

3. Comparison of Chinese and foreign film markets in 2023.

Section 3 Analysis of the development of the film industry in major countries or regions from 2021 to 2023.

1. Analysis of the U.S. film industry from 2021 to 2023.

2. Analysis of the Japanese film industry from 2021 to 2023.

3. Analysis of the European film industry in 2021-2023.

Chapter III: Analysis of the Development of China's Film Industry

Section 1: The development of China's film industry.

1. Analysis of the development status of the film industry in 2023.

2. The development trends of China's film industry in 2023.

3. Analysis of the operating performance of the film industry in 2023.

4. Hot spots in the development of China's film industry in 2023.

Section 2: Supply and demand in China's film market.

1. The supply capacity of China's film industry in 2023.

2. Supply analysis of China's film market in 2023.

3. Analysis of China's film market demand in 2023.

Section 3 Analysis of China's film market from 2021 to 2023.

1. Analysis of the film market in 2022.

2. Analysis of the film market in 2023.

Chapter 4 Analysis of the Competitive Landscape of the Film Industry

Section 1 Analysis of Industry Competition Structure.

1. Competition among existing enterprises.

2. Analysis of potential entrants.

3. Threat analysis of substitutes.

Fourth, the bargaining power.

Fifth, the bargaining power of customers.

Section 2 Industry Concentration Analysis.

1. Market concentration analysis.

2. Analysis of enterprise concentration.

3. Regional concentration analysis.

Section 3 Comparison of the International Competitiveness of Industries.

First, the demand conditions.

2. Support and related industries.

3. Enterprise strategy, structure and competitive status.

Fourth, the role of **.

Section 4: Analysis of the Competitiveness of Major Enterprises in the Film Industry.

1. Comparative analysis of the total assets of key enterprises.

2. Comparative analysis of employees in key enterprises.

3. Comparative analysis of the comprehensive competitiveness of key enterprises.

Section 5 Analysis of the competitive landscape of the film industry from 2021 to 2023.

1. Analysis of competition in the film industry in 2023.

2. Analysis of competition between Chinese and foreign film products in 2023.

3. Analysis of domestic and foreign film competition in 2021-2023.

4. Analysis of competition in China's film market from 2021 to 2023.

5. Trends of major domestic film companies from 2023 to 2028.

Chapter V: Analysis of Competitive Strategies of Film Enterprises

Section 1: Analysis of Competition Strategies in the Film Market.

1. Analysis of the growth potential of the film market in 2023.

2. Analysis of the competitive strategy of the existing film industry.

Section 2: Analysis of Competitive Strategies of Film Enterprises.

1. The competitive trend of China's film market from 2023 to 2028.

2. Outlook for the competitive landscape of the film industry from 2023 to 2028.

3. Analysis of the competitive strategy of the film industry from 2023 to 2028.

Chapter VI: Analysis of Competition among Major Film Enterprises

Section 1 Enterprise 1.

First, the company profile.

2. Competitive advantage analysis.