In the 80s of the 20th century, thermos developed stainless steel double-layer vacuum insulation technology, which prompted rapid changes in the global insulation industry. In the 90s of the 20th century, with the deepening of reform and opening up, coupled with the continuous release of demographic dividends, China's thermal insulation industry has entered a stage of rapid development. After more than 30 years of rapid development, China has become a major producer and exporter of thermal insulation utensils in the world, mainly showing the following characteristics:
1. China's thermal insulation ware industry is dominated by OEM ODM OEM, and the scale of export sales has grown steadily
Since the 90s of the 20th century, the international manufacturing center and procurement center of thermal insulation utensils have gradually shifted to China, and China's thermal insulation ware industry has been growing. With the rapid improvement of the R&D and design level, product manufacturing process and technology of domestic enterprises, the OEM ODM foundry business of internationally renowned thermal insulation ware brands has become more and more obvious to China.
According to customs statistics, the number of exports of thermos flasks (**96170019) in China from 2018 to 2022 increased from 37,343690,000 to 51,178300,000, with a compound annual growth rate of 820%。
2. The market concentration is low and the competition space is large
There are many participants in China's thermal insulation industry, mainly gathered in Zhejiang, Guangdong, Jiangsu, Anhui and other provinces, among which Yongkang City, as the country's main hardware industry base, was awarded the title of "China's Cup Capital" by the China Light Industry Federation. In addition, the product styles of thermal insulation utensils emerge in an endless stream, and emerging brands and cross-border competitors continue to emerge, so China's thermal insulation ware industry presents a relatively scattered competition pattern.
According to the statistics of iResearch, in 2021, the market share of the top five enterprises in China's cup and pot industry based on operating income will be 17%, and the market share of the top ten enterprises will be 25%, with low market concentration and large competition space.
3. The manufacturing technology and R&D and design capabilities of some domestic enterprises have been significantly improved, and the influence of their own brands has been improved
In recent years, through the introduction of advanced production and testing equipment and continuous investment in R&D and design, domestic large-scale thermal insulation ware enterprises have continuously improved their automated production level, product quality and R&D and design capabilities, which have significantly improved their own manufacturing technology and R&D and design capabilities.
In addition, driven by the leading enterprises in the industry, China's thermal insulation industry is gradually realizing the optimization and upgrading of the business model, from the previous OEM ODM OEM and production to focus on product development and design, product refinement manufacturing and enhance brand influenceCensun "Hals" "Shino"And a large number of strong independent brands.