GAC Hino's recent important personnel changes have attracted widespread attention. As of February 1, 2024, Zhang Zhiyong will be appointed as the general manager of GAC Hino, while Toshiro Hoda and Toru Suzuki will no longer hold the positions of general manager and deputy general manager, respectively. The change marks a decline in the position of the Japanese side, and also hints at greater control of GAC Hino by the GAC Group. YetThe transformation of GAC Hino may becomeThe rout of Japanese trucks in the Chinese market is acceleratingofBegin.
When it comes to Japanese trucks, there used to be unlimited scenery in the domestic truck market, and many truck users did not buy non-Japanese trucks, because it was indeed reliable and more fuel-efficient than domestic brands. Even if it is more expensive, there will be users who are willing to pay for it. After all, in the early stage of the development of domestic trucks, "one million kilometers without overhaul" is really a golden signboard.
For example, Qingling Isuzu once enjoyed a high reputation in the market and was favored by users for its reliable quality and fuel-saving performance. However, with the implementation of China VI emission standards, these brands are starting to show signs of weakness. In the heavy-duty truck market, GAC Hino has also performed poorly, and more than ten years of joint ventures have not brought significant volume growth. At the same time, domestic truck brands such as Foton, Jiefang, and Sinotruk JAC have gradually surpassed them, making Japanese trucks in a difficult situation in the truck market.
GAC Hino's woes are partly due to the rigidity of its system. Japan's strict requirements for product updates have led to a long product launch cycle, which is enough to miss multiple market opportunities in the Chinese truck market. And many Japanese truck brands have similar problems.
In addition, GAC Hino's products are relatively high and suitable for niche groups, but in the Chinese truck market, users are extremely sensitive to **, resulting in sales that have not been able to meet expectations.
With the strong involvement of the GAC Group, GAC Hino is expected to undergo a series of changes. It is believed that GAC Group has many years of accumulation in the field of new energy, while the Japanese side does not have this advantage. Therefore, GAC Hino is expected to innovate in the field of new energy heavy trucks and seize the opportunities in this emerging market.
Write at the end:
GAC Hino's transformation in the Chinese market presents both challenges and opportunities for change. How to re-establish the brand image in the fierce market competition and how to better meet the diversified needs of China's truck market are all issues that GAC Hino needs to think about seriously. At the same time, it is also a problem that Japanese truck brands need to seriously consider!