At present, in order to ensure the smooth development of spring ploughing, all localities have entered a critical period of fertilizer reserves, production and transportation, and more than 200 nitrogen fertilizer production enterprises, more than 60 phosphate fertilizer production enterprises and potash fertilizer backbone enterprises in China are producing on demand. In the context of green agricultural development and fertilizer reduction and application, how to balance output and efficiency, and how to take into account products and services, has become a must for the development and growth of fertilizer enterprises.
China is a large producer and consumer of chemical fertilizers, although the number of fertilizer enterprises is large, but the development is uneven, and there are general shortcomings in core competitiveness and product application innovation. For example, some enterprises produce overcapacity of compound fertilizer, but the proportion of high-quality fertilizer and high-efficiency fertilizer is not high; The proportion of new fertilizers in the products produced by fertilizer enterprises is low, especially the proportion of new fertilizers that meet the needs of modern agriculture is small; The socialized service system is not perfect, and quite a number of enterprises are still in the stage of simply selling products.
In 2015, the Ministry of Agriculture and Rural Affairs issued the Action Plan for Zero Growth in Fertilizer Use by 2020. The data shows that the amount of agricultural fertilizer applied in 2021 is 13% less than in 20158%。According to the current implementation of the "Chemical Fertilizer Reduction Action Plan by 2025", the national agricultural fertilizer application will show a steady and declining trend. The trend of reducing the amount of application is undoubtedly a major test for fertilizer enterprises.
However, the reduction in application does not mean that there are no market opportunities for fertilizer companies. At present, the imbalance of fertilization in different regions, different crops and different subjects in China is more prominent, the demand for scientific fertilization is more urgent, and agriculture needs high-quality products and services at different levels more than ever.
In this case, fertilizer companies can no longer continue the inertial thinking, to grasp the trend, the pursuit of differentiated competition, to open up new advantages with a new track. Enterprises should adopt stronger technology, develop better products, and provide better services, so that agricultural operators are willing to use and have benefits, so as to obtain greater market competitive advantages; It is necessary to conform to the trend of green agricultural development, guide the optimization and upgrading of fertilizer products, and let good fertilizers bring good benefits.
Fertilizer enterprises should not only be the best business of modern agricultural materials, but also be the disseminator of advanced agricultural models and technologies. Throughout the international successful agricultural enterprises, they can provide a package of agricultural solutions, especially the technology and model that can provide the corresponding agricultural products. It is foreseeable that the focus of future competition among China's fertilizer enterprises is not only reflected in the production of agricultural materials, but also in the integration of the industrial chain. Enterprises should further integrate industry resources on the basis of integrating product resources, provide full solutions around fist products as much as possible, and grow into a modern agricultural comprehensive service provider, only in this way can they be comfortable in the case of market fluctuations. (This article**: Economy** Author: Qiao Jinliang).
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*:Economy**.