Shennongjia Dajiuhu National Wetland Park under the cover of ice and snow. Photo by Wang Fugui (Zhongjing Vision).
As the ecological environment of Shennongjia continues to improve, the number of flagship golden snub-nosed monkeys has increased from more than 500 to more than 1,470 now. Photo by Shu Renqing (Zhongjing Vision).
In order to meet the increasingly diverse needs of tourists, in 2023, Hubei Shennongjia will release the "Shennong Mountain Residence Tourist Homestay Evaluation Specification" to fully promote the high-quality development of homestays. Photo by Dong Haiming (Zhongjing Vision).
Ski enthusiasts experience the speed and fury at Shennongjia International Ski Resort. In recent years, Shennongjia has taken the development of ice and snow sports as an important starting point to promote the high-quality development of tourism, and promoted ice and snow sports into campuses, clubs, and communities, and ice and snow sports have flourished. Photo by Bao Changhong (Zhongjing Vision).
The large-scale indoor melodrama "Secret Land Shennongjia" was staged at the Yandi Theater in Shennongjia. Shennongjia has successively launched product portfolios such as "Ski + Scenic Spot", "Ski + Event" and "Ski + Performing Arts", and the market response has been good. Zhang Yixin (Zhongjing Vision).
After a winter snowfall, the mountain rime decorates Shennongjia like a fairy tale world of ice and snow, attracting many tourists to watch. Photo by Yu Ling (Zhongjing Vision).
The ski resort has warmed up Shennongjia's winter tourism. With the arrival of the ski season, ice and snow lovers from all over the country have arrived at Shennongjia Station of Zhengyu High-speed Railway, where they transfer to buses to major ski resorts to experience the joy of ice and snow sports on the "roof of Central China". According to the data of the online booking platform, the Spring Festival booking volume of Shennongjia ski resorts ranks among the top 10 popular ski resorts in the country.
Shennongjia is named after the Yan Emperor Shennong's "setting up a frame to collect medicine" here. There is abundant snow in winter, and the snow storage period is as long as 100 days. In December every year, Shennongjia enters the best time for snow appreciation, snow entertainment and skiing. At present, Shennongjia Forest Area has 4 ski resorts, including Shennongjia International Ski Resort, Tianyan Ski Resort, Zhonghe Ski Resort and Longjiangping Ski Resort, as well as 2 ice and snow parks in Shennong Tianchi and Shennongding, and 1 Dajiuhu Snow Town. The total area of the ski resort is 450,000 square meters, with 27 ski trails of elementary, intermediate and high levels.
Riding the high-speed rail express, the circle of friends of Shennongjia Ski Resort is getting bigger and bigger, and tourists from Chongqing, Chengdu, Zhengzhou and other places come here. Zhang Shoudong, director of the Culture and Tourism Bureau of Shennongjia Forest District, told reporters that since the start of skating in mid-December last year, Shennongjia has received 19 ice and snow tourists720,000 person-times, and it is expected to receive 8 tourists during the Spring Festival holiday930,000 person-times.
In recent years, Shennongjia has been exploring the "integration" of the ice and snow industry, and promoting the cross-border integration of the ice and snow industry with tourism, culture, and health care. During the ski season, the farmhouses near Shennongjia International Ski Resort are often full. Tujia bacon, pig's trotters, pheasant ......One by one, the farmhouse delicacies are served in turn. Tang Wenju, the owner of Yuquan Villa, said with a smile: "More than ninety percent of the guests who eat are skiing, especially after the ice and snow season opens, there are more than 10 tables of guests who come to dine every day." ”
Zhang Shoudong said that in the past two years, with the increase in tourists, the personalized demand has become more and more obvious. To this end, Shennongjia has launched emerging tourism products such as ice and snow + vacation, ice and snow + health, ice and snow + folk customs, ice and snow + events, and winter tourism products have gradually embarked on the road of multi-format integration, and ice and snow tourism has become a new business card of Shennongjia. (Economic ** reporter Dong Qingsen, Liu Jie).