In the historical and cultural context of the Korean Peninsula, the far-reaching influence of Chinese culture is like a nourishing soil, so that the two major festivals of the Lunar New Year and the Mid-Autumn Festival are deeply rooted and rejuvenated in South Korea. Today, South Korea has made the Lunar New Year an important carrier of "Hallyu culture" with a unique perspective and innovative approach, and has promoted the unique "Korean New Year" around the world.
In the face of the widespread influence of the Chinese New Year, South Korea cleverly joined forces with Vietnam and other countries to launch a challenge to the Chinese new year title in an international context, pushing for the use of a more inclusive expression of lunar new year, so as to weaken the Chinese elements of the original festival and strengthen its own cultural imprint.
Lunar New Year has a special social status in South Korea and is one of the only two festivals that enjoy a 3-day statutory holiday. Looking back at the 20th century, the Lunar New Year was once abandoned by Korean society. Since the implementation of the Gregorian calendar in 1896, the importance of the Lunar New Year has gradually declined; After 1905, ** gradually abolished this traditional festival through legislative means, and it was not until 1999 that it was fully restored to its status as a legal holiday and related celebration customs.
From abandonment to revival, the "Korean New Year" has experienced more than a century of ups and downs, which reflects the re-examination and deep recognition of traditional cultural values in the process of national modernization. When the Lunar New Year has once again become an important moment for the whole people to celebrate, South Korea** spares no effort to ensure that people celebrate the festival, such as the transportation department launched the "Spring Festival Special Transportation Safety Measures" to ensure smooth transportation during the Spring Festival; At the same time, in order to stabilize prices, increase the market volume of various daily necessities during the Spring Festival.
In the new century, there is a wide variety of events and cultural experiences to welcome the Lunar New Year in various parts of Korea. The Ministry of Culture and Tourism of the Republic of Korea vigorously promotes the "Spring Festival Cultural Recreation Campaign", encouraging citizens to wear hanbok, perform New Year's greetings, participate in traditional games such as throwing a tree, and reproduce the customs of the national New Year. In addition, through the release of the "New Year's Home" brochure and activities such as traditional music performances and folk games held by major cultural institutions, Korean traditional culture has been deeply rooted in the hearts of the people.
Every year, South Korea** appears on TV screens wearing hanbok to send Lunar New Year greetings to all the people. In recent years, South Korea has actively promoted its New Year's customs to the world stage, not only holding cultural exchange activities in museums, squares and other places in Europe and the United States, but even integrating them into popular games such as "The Sims" as part of the export of Korean cultural soft power.
The "Korean New Year" event held by world-renowned cultural institutions such as the British Museum showcased traditional Korean festivals, food culture, ritual arts, and costumes to the world audience, greatly enhancing the international influence of Korean culture.
In the context of the digital age, South Korea has also made full use of new ** and digital technology to create an all-round cultural communication platform online and offline. From Korean New Year-themed short videos on social media to virtual celebrations in online games, South Korea is constantly exploring innovative ways to make it easy for people around the world to engage in the celebration of the Korean New Year.
At the same time, South Korea** actively advocates people to return to tradition, re-recognize and cherish local cultural values. Every year during the Spring Festival, various forms of traditional festivals and experiential activities are held across the country, such as farming prayers, folk performances, and traditional craft displays, so that young Koreans have the opportunity to experience the charm of national culture and pass it on.
In addition, the Korean Ministry of Education has also integrated the importance of the Lunar New Year and the historical and cultural knowledge behind it into the national education system by revising teaching materials and setting up special courses, so as to ensure that the younger generation can systematically understand and love their cultural heritage.
South Korea's in-depth rewriting and extensive publicity of the Lunar New Year is a strategic choice driven by cultural self-confidence. It not only demonstrates Korea's determination to maintain and develop its own cultural traditions in the process of globalization, but also demonstrates its wisdom and courage to flexibly adapt to the changes of the times, skillfully integrate tradition and modernity, and successfully build an internationally competitive cultural brand. Behind this series of measures is South Korea's long-term vision for the future: with the help of the global promotion of the "Korean New Year", the overall improvement of the country's cultural soft power and the comprehensive shaping of its international image will be gradually realized.
The Korean Lunar New Year has been reborn after twists and turns, which is not only a reflection of the improvement of national self-confidence after the rise of the economy, but also a deep excavation and promotion of its own cultural identity and historical origins. By emphasizing the "Korean New Year," South Korea aims to build unique coordinates on the global cultural map, thereby realizing its dream of becoming a world-class cultural powerhouse. This story about how the Lunar New Year took root and sprouted in South Korea and was reborn from the ashes is undoubtedly a vivid epic of the strategic transformation of Korean culture and the sublimation of the national spirit.
February** Dynamic Incentive Program