Fast-food leader McDonald's) announced its latest financial report on Monday (5th), with annual revenue growth of 9% in 2023; Q4 revenue increased 8% to 64US$100 million (about NT$200.9 billion), but it was lower than expected, and due to the turmoil in the Middle East, global same-store sales increased by only 34, below analysts' expectations of 47%, the smallest increase in the past four years.
The Middle East accounts for about 10% of McDonald's global revenue, and because McDonald's has taken a pro-Israel stance in the Israeli-Kazakhstan conflict, it has been subjected to a boycott, so McDonald's has to temporarily close some stores to ensure that employees are not threatened by the activities. Not only in the Middle East, but also in other countries with a large Islamic population, such as Malaysia and Indonesia, sales are also weak.
McDonald's believes that the Israeli-Kazakhstan conflict had a significant impact on the performance of some overseas markets in the fourth quarter of last year, and if the war continues, sales in these markets are not expected to show any signs of improvement. In addition to the Middle East, McDonald's business in the United States and China has also slowed down. Affected by many unfavorable factors, McDonald's yesterday ***373%。