With the vigorous development of China's cross-border e-commerce industry, its sales network has covered more than 220 countries and regions around the world, with overseas warehouse facilities of more than 25 million square meters, and third-party service providers such as logistics, payment and express delivery provide a full range of services for 100,000 customers. This well-established infrastructure system provides a solid foundation and efficient and convenient access for Chinese sellers to enter the international market.
In this context, SHEIN, a new generation of Chinese global enterprises, with its extensive international sales network, deep marketing experience and innovative chain system, continues to attract and integrate the products and brand resources of third-party merchants. While consolidating and developing its own brand, SHEIN has creatively built a dual-engine development model of "self-operated brand + platform service", providing domestic sellers with a flexible and diverse strategic path to go overseas. With its unique business model and fully empowered service system, SHEIN helps domestic sellers quickly adapt to the overseas market environment and strongly promotes their rapid growth and development.
With its ability to accurately understand market demand and keen perception of global fashion trends, SHEIN has provided valuable market guidance and strategic support to merchants, thus demonstrating strong competitiveness and influence in the global e-commerce field. According to a SHEIN seller in Zhejiang, they closely observed the rapid sales of products on the SHEIN platform, adjusted their inventory strategy in a timely manner, and designed and launched hundreds of first-class products that meet market demand according to the pursuit of fashion sense by young consumer groups. Thanks to the overseas consumer trend analysis and professional guidance provided by SHEIN, the seller has successfully improved the accuracy and quality of its products, and has continued to win the favor of consumers.
At the same time, the variety of products in SHEIN Shopping** is becoming more and more diverse, from exquisite dresses to fashion accessories, to various unique products with holiday themes, attracting consumers all over the world, especially in the American market. Statistics from overseas institutions show that 70% of American fashion online consumers are familiar with SHEIN, and almost one-third say they like the Chinese company established in 2008. Judging from the usage share and social popularity indicators, SHEIN has won the preference of most American fashion online shopping consumers.
A cross-border brand founder said in an interview with **: "When you see the huge group of young consumers attracted by SHEIN, you will realize that this is a market with huge potential. Being able to attract even a small percentage of these consumers can lead to significant growth for a business. SHEIN's success story has inspired more Chinese sellers to actively embrace the vast world of cross-border e-commerce. It can be seen that the success achieved by SHEIN has undoubtedly injected confidence and motivation into more Chinese sellers, encouraging them to actively participate in and grasp the broad development field of cross-border e-commerce.
In order to further help domestic businesses tap the international blue ocean market, SHEIN also actively promotes the national 500 city industrial belt plan, aiming to deeply integrate the resources of 500 industrial belts across the country, closely connect the traditional industrial chain with the digital and digital flexible chains, and provide all-round support including professional product shooting training and visual marketing strategies to ensure that the products produced by merchants can meet the international aesthetic needs, so as to attract more attention from the target market. In addition, in May 2023, SHEIN officially launched the "Hope Gravity" Million Seller Program, aiming to help 10,000 merchants around the world achieve annual sales of more than one million US dollars in the next three years, and at the same time promote 100,000 small and medium-sized merchants to reach the goal of annual sales of 100,000 US dollars.
With more than 10 years of global operation experience, full-link digital ** chain capabilities and huge global marketing resources, SHEIN will continue to empower merchants, build business capabilities from a global perspective, and ensure that they receive all-round growth support throughout the business life cycle. The implementation of this series of measures will undoubtedly create more opportunities for more Chinese sellers to go overseas, and jointly promote the development of the global cross-border e-commerce industry to a new height.
*: Financial quotient information).
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