When we think of Mexico, we usually think of the stereotype of a big drug lord and a neighbor who is smuggling into the United States. Danger and chaos are the labels that this country has left to the world. But it would be a big mistake to do business and avoid this fast-growing country. Among the export destinations of Chinese car brands in 2023, Mexico ranks second only to Russia. According to authoritative data from customs, Mexico ranks first in the export volume of trucks under 5 tons. This also means that basically the largest export of pickup trucks in China comes from Mexico.
In terms of volume, the number of trucks under 5 tons exported to Mexico ranked first, while Australia ranked second. Mexico has surpassed 50,000 units, while Australia has nearly 30,000 units. Mexico is twice the size of Australia and has a leading fault. However, in terms of export value, Australia's export value and Mexico's export value both exceeded 3 billion yuan, which is relatively close. This means that vehicles exported to Mexico are sold at a lower price, while vehicles exported to Australia are sold at a higher price. This also reminds our pickup truck companies to launch different levels of models for different markets.
Data from well-known** Mexican brands are growing rapidly in Mexico and are replicating the success of Japanese and Korean cars. For the whole of 2023, the Chinese brand MG ranked 8th in terms of sales of Mexican car brands, Chery ranked 12th, and JAC ranked 16th. MG is up 25% and Chery is likely to be in the top 10 in 2024 as it grows by a whopping 343 in 20239%。JAC grew by 288%。In 2024, BYD, GAC GAC, Geely, Great Wall, Chery Jietu, Chery Omenda and even the Wenjie brand will all strengthen their vehicles in Mexico**.
From the perspective of pickup truck models, BYD's ** plug-in hybrid pickup, Chery's ** pickup truck and JAC's pickup truck models will focus on the Mexican market.
Chery's overseas sales are in the limelight. In the past January, customs data showed that Chery ranked first in terms of export volume in January, with exports reaching as many as 90,000 units. In this context, Chery is about to develop a new pickup truck for mass production, obviously trying to use pickup truck models to make export sales to a higher level.
BYD's export sales in January were 370,000 units, ranking fourth, but the growth rate is as high as 22 times, unlimited future potential. BYD plug-in hybrid pickup truck from the development of the global market, the current domestic price has been **, about more than 100,000 yuan range, very competitive, and Australia has been photographed many times, I believe that the first batch of overseas listed countries, will also include Mexico.
JAC already sells pickup trucks such as the JAC T6 and T8 in Mexico. According to a report by Mexico, JAC will sell T9 pickup trucks in the first quarter of this year, and in the near future, it is expected to sell Humtu EV pickups. These are strong pickup competitors in the Mexican market.
Write at the end:Mexico is a relatively low-key overseas country, and although it is adjacent to the United States, it is a real developing country. Mexico has a very strong demand for cars from abroad, especially those that are more cost-effective. And before you know it, many Chinese car brands have low-key established themselves in Mexico. However, the top 10 best-selling pickup trucks in Mexico did not make the list of Chinese brand models, and were still dominated by Japanese, American and European pickups. Chinese pickup trucks still need to continue to work hard to truly take root in Mexico, a market with great potential.