The new M7 is in short supply, and the M9 will be a hit when it is listed, but Cialis is expected to have a net loss of 2.1 billion yuan to 2.7 billion yuan.
Although the net loss is indeed not small, I still think that Cialis will make a profit in 2023.
Cialis was originally a new energy sub-brand under Xiaokang Co., Ltd. Later, in order to establish the recognition of the new energy brand, Xiaokang shares were renamed Cialis.
From 2018 to 2020, the revenue decreased by more than 10% every year, and it did not improve until 2021, achieving a revenue of 167 in the current period$1.8 billion.
In 2022, the first model of cooperation between Sailis and Huawei, the Wenjie M5, will be launched, and the current revenue will be realizedgrowth, reaching 3410.5 billion yuan.
Cialis Group estimates that its revenue in 2023 will be 35.5 billion yuan to 36.5 billion yuan, a year-on-year increase of 409% to 702%。Then compared to the past, the performance of Cialis Group in 2023 has actually won.
Looking at the net profit, Cialis estimates a net loss of 2.1 billion yuan to 2.7 billion yuan in 2023, compared with 38 in 20223.2 billion yuan. In other words, the net profit loss of Cialis has narrowed visibly to the naked eye.
The capital market also affirmed the performance of Cialis, and on the day of the announcement of the pre-loss, the stock price of Cialis was **0.11%, and the next day** rose another 48%。
As of January 25, 2024**, the market value of Cialis is 98.1 billion yuan, which not only exceeds the old car company GAC Group with a market value of 88.7 billion yuan, but also far exceeds the period of well-off shares. As a comparison, the market value of Xiaokang shares in August 2019 was only about 12.2 billion yuan.
Whether it is from the perspective of revenue**, net profit narrowing or market value increase, Cialis has already made a profit in 2023.
More importantly, this gives Cialis hope for a turnaround in 2024.
"In the fourth quarter, M7 was increased and M9 was released, and the company's profitability is expected to be further enhanced. ”
In December 2023, the sales volume of Cialis was 3150,000 units, a year-on-year increase of 21003%, a record high,Monthly sales exceeded 30,000 units for the first time。The annual data is also bright, with a cumulative sales of 10670,000 units, a year-on-year increase
Among them, the sales data shows that it accounts for nearly ninety percent of the total sales of Race Liss in the current period. In the future, Wenjie will continue to help the sales of Cialis explode.
On the one hand, the popularity of the above two new cars continues. The latest data shows that the cumulative Dading of the new M7 has broken through130,000 units。At the same time, from January 1 to January 21 this year, in the sales list of China's new power brands, Wenjie surpassed brands such as Ideal, Deep Blue, and Extreme Krypton to top the sales of new power brands, showing full competitiveness.
On the other hand, the lack of production capacity, which was previously considered a hidden danger, has also been resolved. In 2023, the third plant of Sailis will be completed, and it will be fully engaged in the production of the M9.
According to the previous plan at the launch conference, large-scale deliveries of the M9 will start on February 26 this year, so it can be inferred that the third factory has started normal production this month. It is reported that the production capacity of the third plant is 700,000 units per year, so it is likely that the production capacity will not become a factor limiting the sales of Wenjie in the future.
With the batch delivery of the M9, there is a high probability that the sales volume of Cialis will reach a new high.
In addition, the second factory and the first factory have also been upgraded, and Cialis has previously said that it will invest more than 1 billion yuan in the entire ** chain, and add many people to ensure production. According to the grapevine, starting this year, the delivery capacity of the M7 will reach 30,000 units.
In addition, the Wenjie ** model is also expected to boost sales.
According to the plan, the M5 may be launched around the end of March this year. I believe that Huawei and Cialis have experience in the changes in consumer demand, and even if they concoct the cost-effective route of the new M7 in the same way, they can book a popular seat.
Counting the timeline, the new M7 will be launched in September 2023, and the M9 will be launched in December of the same year, and the sales cycle of the two models will be less than a year, so the impact on last year's revenue and profit is bound to be less than this year. Cialis also stated in the announcement that sluggish sales in the first three quarters, high fixed expenses and related expenses are also a major reason for the loss in 2023. In 2024, these are not problems, and significant growth in revenue and profit is expected.
Enabled by core technologies such as Huawei's intelligent driving and Hongmeng cockpit, Wenjie has become the pillar of Cialis. Although Huawei also empowers other brands, judging from market feedback, Wenjie has established a word-of-mouth advantage compared with other brands, and was once called "Huawei's own son".
A number of core black technologies debuted on the M9 have also made Wenjie become a "technology ceiling" for its own brand, and under the siphon effect, it is also of great benefit to Cialis Group.
In terms of channels, with the help of Huawei's mobile phone store and dealer network, Wenjie completed the fastest expansion of automobile sales channels in history. After several years of testing, the service of Wenjie has a good reputation in the industry. For example, the recent "thunder" of Guangdong Yongao, a well-known dealer, affected the delivery of vehicles to users, but thanks to the rapid intervention of Wenjie, 31 vehicles that have not yet been delivered to users were safely transferred in a timely manner, and finally the rights and interests of users were protected.
In addition, Huawei plans to further increase the construction of directly operated stores to improve the sales and service experience. In September last year, it was reported that some Wenjie dealer stores would be transferred to Huawei's direct management, and many stores have completed the conversion.
See the essence through the phenomenon. Although the estimated net profit is still a loss, in addition to the statement, Cialis has completed the release of new cars, model modifications and production capacity expansion, and will have a "three bumper harvest" in sales, revenue and word-of-mouth in 2023.
Thousands of high-rise buildings rise from the ground, and every brick and tile is the foundation. Cialis's 2024 financial report should be very bright, what do you think?
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