In order to create a festive and peaceful online atmosphere for the Spring Festival, the Cyberspace Administration of China has decided to launch a one-month special action of "Clean, 2024 Spring Festival Network Environment Rectification" from now on.
First, the goal of the work.
Adhere to the people-centered development philosophy, focus on the types of platforms and services commonly used by netizens during the Spring Festival, focus on rectifying prominent problems in the online ecology that the people have strong reactions to, and truly purify the online environment, creating a positive, civilized and healthy online atmosphere for the Spring Festival for the majority of netizens.
Second, the work task.
The special action focuses on rectifying the following six problems:
1) Issues that promote curiosity-hunting behavior and violate public order and good customs. The first is to take advantage of the peak tourism period of the Spring Festival to publish misleading travel strategies, induce netizens to go to "wild spots" with potential safety hazards, and enter closed management areas in violation of regulations. The second is to carry out vulgar live broadcast PK with masochistic and self-mutilating tendencies, and self-directed and self-acting bizarre dramas that violate public order and good customs*** The third is to use strange hunting ingredients, add a large number of irritating seasonings, etc., to release information on overeating and deformed diet in disguise, waste food, and endanger health.
2) Issues of spreading online anger and inciting group antagonism. The first is to use topics such as the Spring Festival Gala, Spring Festival film and television works, and celebrities and Internet celebrities to provoke mutual abuse and criticism, and incite antagonistic emotions. The second is to associate the traditional customs of the Spring Festival and emergencies with characteristics such as region and occupation, stigmatize specific groups, and label them negatively. The third is to stir up hot topics during the Spring Festival, and use pinyin, homophony, and pronouns to fabricate vulgar and vulgar stalks and pollute the Internet atmosphere.
3) Concocting false information and malicious marketing to hype up issues. The first is to fabricate false content in the form of year-end inventory, returning home and other forms to exaggerate extreme emotions. The second is to fabricate and disseminate rumors and information related to public policy, social livelihood, transportation and other fields, disrupting social order. The third is to fictionalize the contradictions and conflicts of husband and wife, mother-in-law and daughter-in-law, teachers and students, etc., without a bottom line to win traffic and pass on bad values.
4) Issues of pornographic gambling drainage and online fraud. The first is to engage in online gambling in disguise in the name of guessing numbers, comparing sizes, etc., or using chess and card games. The second is to use watermarks, special characters and other forms to publish illegal information involving pornography and gambling. The third is to carry out online fraud in the name of "Spring Festival Blessing", "Red Envelope Subsidy", "Praise and Ticket Grabbing", etc., and use activities such as "holiday part-time jobs" to trick netizens into swiping orders. Fourth, in the name of going home for the New Year to rent male (female) friends, travel partners, etc., to attract traffic for offline illegal activities.
5) Advocating the problem of flaunting wealth and worshipping money, and chasing stars without a bottom line. The first is to deliberately display undesirable content such as flaunting wealth and fighting for wealth, extravagance and waste in the name of Spring Festival customs, and disseminate bad values such as comparison and pleasure through online loan marketing information. The second is to hype up celebrity scandals and gossip without a bottom line, set up personal lists and task indicators of celebrity artists in disguise, and induce irrational support to hit the list. The third is to use the banner of changing lives and breaking Tai Sui, advocating and hyping up feudal superstition and bad habits, and providing online fortune-telling and divination paid services.
6) Issues endangering the physical and psychological health of minors. The first is to use "Internet celebrity children" to make profits in violation of regulations, attack and spoof, and infringe on the legitimate rights and interests of minors. The second is to publish vulgar content in the form of hand-made stationery, animation and other means, causing a negative impact on minors. The third is to break through the restrictions and requirements of the youth model in terms of time and content, and provide minors, especially left-behind children in rural areas, with product functions to induce addiction in disguise.
3. Job requirements.
1) Solid deployment and advancement. Each region's internet information departments should consider the actual conditions of their territory to refine the implementation plan for the special action, clarify the goals, tasks, and specific measures, thoroughly carry out cleanup and rectification, and promote the effective results of the special action.
2) Clarify the focus of work. All local internet information departments and ** platforms should increase the intensity of inspections of key links, ensuring that the first screen of the homepage, hot search lists, hot topics, hot recommendations, push pop-ups, information flow, comments and other links have a good ecology.
3) Compaction platform responsibility. Supervise and urge key ** platforms to set up special work classes, strengthen on-duty duty during the Spring Festival, in-depth investigation of problems and loopholes, effectively strengthen content review management, and pay close attention to the implementation of work tasks.
4) Strengthen the notification**. Strictly investigate and deal with a number of illegal platforms, accounts and relevant MCN institutions, investigate and handle a number of typical cases, earnestly summarize the effectiveness of special actions, and carry out publicity in a timely manner.