Since its launch, the festival alliance program launched by Douyin e-commerce has continued to provide support for the growth of brand business at important promotion nodes such as Double 11, 618, and New Year's Festival, which is no exception this year. It is understood that as of January 24, there were 150 cooperative brands in the New Year's Festival, reaching **219400 million, 2.18 million advertising spaces, in exchange for 6.3 billion publications. Today, let's take a look at how the festival alliance program helps merchants seize Douyin traffic!
Example of return to the picture - Advertising of the New Year's Festival of the empty carved pasta brand.
The Jiemeng plan is the Douyin e-commerce brand joint promotion plan, which is supported by the win-win cooperation between the platform and the brand. The brand advertisements placed by merchants on and offline add the fixed vision of Douyin**, and then after the conversion of Jiemeng coins, they can exchange the corresponding Qianchuan return red envelopes (which can be directly deducted from cash), open screen, top live, topview, product specialization and other resources, from offline advertising to online resource replacement, realizing online and offline traffic interoperability and doubling the drainage effect.
Example of a gift box - Three Squirrels brand gift box collaboration design drawing.
Surprisingly, during the New Year's Festival, the festival alliance plan also provides two new cooperation models: offline stores (which can be cooperated throughout the year) and offline gift box cooperation (New Year's Festival investment). As long as the brand lays atmosphere materials in the non-standard field of the store according to the delivery requirements, or adds Douyin e-commerce atmosphere materials to the product gift box, it can get a certain proportion of Qianchuan consumption red envelopes, and after the red envelopes are subsidized to merchants in the form of reimbursement, merchants can use these amounts for Qianchuan PC side bidding promotion, online and offline empowerment of each other, and open up traffic channels, so as to better obtain traffic and achieve business growth! The clothing brand Euro Point and the snack food brand Three Squirrels have cooperated through offline stores and offline gift boxes respectively, and have been fed back by the platform.
Example of back-to-image - Haier brand New Year's Festival offline store advertising.
At key marketing nodes such as the New Year's Festival, merchants are facing greater drainage pressure and more fierce competition in the industry. As a large-scale volume exchange project of Douyin e-commerce, Jiemeng plans to provide merchants with an opportunity to obtain and play Douyin traffic through the integration of online and offline scenarios. This not only relieves the marketing pressure of merchants, but also helps merchants stand out in the fierce market competition and achieve unexpected good results.