"I want to start a business, but I don't have any money right now. If I had money, I could start a business." Such a view has always existed.
Is that really the case? But we've heard too many examples of people who started from scratch and became rich.
I would like to re-examine the matter of entrepreneurship from the underlying logic of business. It may bring you new entrepreneurial methods and ideas.
In fact, you may often hear this point of view, as if a person can't start a business, always simply think that it is because he has no money, especially for ordinary entrepreneurs.
However, before the entrepreneur has made his first pot of gold, he often needs not money.
In the complex and ever-changing business world, one fundamental principle runs through it: "value exchange". Whether it is cooperation between enterprises or transactions between enterprises and consumers, this principle is inseparable.
People have no value, or can't get connections and resources until they don't see their prospects.
In other words, a startup will only attract investment from others, whether it is resources or money, if it has a certain market value.
So, back to the basics, the essence of business is actually traffic.
In today's information-first era, business competition is becoming more and more fierce, and all walks of life are seeking breakthroughs and development.
In this process, we found a common phenomenon: the essence of business is traffic. Whether it is online or offline, whether it is a traditional industry or an emerging industry, traffic is a key factor that determines the survival of a business.
If there were no people, nothing would have happened. So, I've been emphasizing one point: focus on the channel first, then think about the product. In this day and age, we must learn to think backwards and find opportunities.
What's the use of your product if you don't have one? There are too many good products in this society.
There are often entrepreneurs who complain: my product is good, but the marketing is not good. The reality is that they don't spend much time creating value in their products, but rather thinking about how to manipulate their marketing tools.
Therefore, people are the foundation of all business.
I often say that starting a business may seem risky, but it's actually controlling risk.
Of course, this is not to say that those who do not have the capital or connections to rent a shop do not have entrepreneurial opportunities.
For example, if we look back at how people who don't have money or resources start from scratch?
Some work as salesmen in a company and are responsible for market development and customer development. After accumulating a certain amount of customer resources, they choose to start their own business and open their own small company, so as to earn their first pot of gold and gradually expand the scale.
I don't know if you have noticed: this type of entrepreneur is very easy to succeed, and the probability of failure is very small.
Regardless of whether the business grows in size or not, continuous learning and accumulation are essential to success, but they do have an easy first income.
That's where the power of accumulation lies.
You see, who says you can't start a business without money?
Starting a business doesn't mean you can't build wealth, it just takes time and effort. Most people's thinking is that without funds, connections, and resources, how can they make money quickly.
But if you hold this view, I suggest you give up early.
In the Internet era, the essence of business is still traffic, and the rules should still be followed, without any exceptions.
The only change is that there has been a huge change in the way we get traffic, which is very beneficial to the average person.
It is mainly manifested in these two aspects: breaking geographical restrictions and decentralization.
First of all, the way of Internet traffic acquisition breaks through geographical restrictions.
In the past, companies had to rely on the expansion of physical stores if they wanted to expand their market share, which undoubtedly increased the operating costs and risks of enterprises.
However, with the popularization of the Internet, enterprises can promote their products and services to the national and even global markets by establishing, opening, etc.
This Internet-based traffic acquisition method enables enterprises to no longer be subject to geographical restrictions, and can adjust market strategies more flexibly to improve market competitiveness.
In fact, this has also brought great benefits to ordinary people, and they have the opportunity to rise.
Based on this alone, I have always suggested that you must do the Internet.
Offline and online can be described as similar to the metaphor of the two companies.
Offline enterprises are within the system, and it may be difficult to succeed if they lack resources, connections, and prominent means.
The Internet is like an advanced open enterprise, and the strong win by strength.
Of course, there is also a Matthew effect on the Internet, that is, the strong will get stronger and stronger.
But at the same time, the Internet is relatively fair, as long as you have a shining point, others will see it, and it will not be buried.
In the age of the Internet, these two important changes have given ordinary people the opportunity to rise completely and turn over to call the shots.
Therefore, if you understand the above, you will no longer be too obsessed with starting a business and need money, nor will you be obsessed with opening a physical store.
If you are lucky enough to read this article and want to find your own entrepreneurial direction, please feel free to communicate with me further and experience the overall layout and landing plan completely.