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The issue of cooperation between Huawei and Chery has always attracted much attention, and Chery insiders have previously broken the news that Huawei is too strong to cause the cooperation to be unsmooth, and now there is news that Huawei is too harsh on Chery. This has caused widespread discussion and controversy. This article will analyze from the perspective of partners, and combine the understanding of the cooperation between the chain, what problems have arisen in the cooperation between Huawei and Chery and the reasons for them.
Huawei's harshness in cooperation is mainly reflected in the quality aspect. Unlike other brands, Huawei has extremely high requirements for quality, and it is not just a simple foundry relationship, but a cooperation in all aspects including technology and quality management. One of the important reasons why Huawei has been able to cooperate well with the best chain enterprises is its super technology and strict requirements for quality control. Huawei can not only continuously input orders and profits to the top chain enterprises, but also provide technical and management system support. In contrast, some other brands focus more on driving down costs in order to gain more profit margins when working with **chain. This cooperation model often leads to unstable product quality and substandard after-sales service. Therefore, as long as the enterprises cooperating with Huawei do not pursue improper interests and can keep up with Huawei's development pace, they can make great strides in technology, scale, and quality control.
Specifically, compared with other brands, Huawei provides more reasonable profit margins for **chain enterprises. If the enterprise is unable to meet Huawei's technical requirements, Huawei will send engineers to cooperate with it to solve the problem, or even cooperate in research and development of technology and apply for patents. This not only ensures that the first-chain enterprises have sufficient profits, but also can use this part of the profits to improve the wages and benefits of workers, strengthen R&D investment and quality management. It can be said that this cooperation model is not only harsh, but also beneficial to the future development of the first chain enterprise. Therefore, many first-chain enterprises are willing to cooperate with Huawei, because it means that they can get a golden signboard and have the opportunity to get more orders in the industry.
As a state-owned enterprise with a high position in the automotive industry, Chery may be accustomed to being in a leading position all the time, and is not very comfortable with Huawei's strong cooperation. This is also the reason why some voices think that Huawei is too harsh on Chery. However, if Chery can really learn from Huawei's cooperation, it will be a rare opportunity for Chery to benefit it for a long time.
Chery can take the Blue Electric E5 launched after the cooperation with Huawei as an example, and its soaring sales and status just illustrate the benefits of cooperation with Huawei. In the past, Chery's product sales were not outstanding, but since the cooperation with Huawei, the sales of the Blue Electric E5 have climbed rapidly in the market, and last week it has climbed to the 18th position in the country. This achievement was almost unimaginable for Chery in the past. Huawei's technical and quality control requirements have not only improved the quality of products, but also enhanced consumers' recognition of the Chery brand.
The cooperation model between Huawei and Chery shows us a healthy and normal cooperation model for the first chain. The core of this model is the common progress of both parties, rather than the realization of low-price competition through the squeezing of the ** chain.
From the perspective of the first chain enterprise, cooperating with a demanding but promising partner can provide stable orders and reasonable profit margins, which greatly promotes its own innovation and development. At the same time, Huawei also pays attention to technical exchanges and cooperation with first-chain enterprises, which increases the opportunities for first-chain enterprises to improve their technology. By improving the level of technology and quality management, the first-chain enterprises can gradually stand at the same height as Huawei, and even become the leader in the industry.
All in all, the reason why Huawei and Chery are not working hard is not that Huawei is too harsh on Chery, but because Chery may find it difficult to adapt to Huawei's strong cooperation model. However, for the first chain enterprises, the cooperation with Huawei is a major opportunity, which will help them improve their technical level, improve their quality control capabilities and expand their market. This healthy ** chain cooperation model will promote the progress and development of the entire industry.
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