Recently, the box office of Spring Festival movies has been gradually announced, some have exploded, and some have been dismal at the box office, and even withdrawn directly, and the official announcement of the withdrawal from the Spring Festival file.
Just a few days ago,The movie "Mr. Red Carpet" was officially announced, posted on Weibo: Communication, it's never too late, let's talk another day.
Many netizens speculated that it was because of the pressure of competition that the box office of "Mr. Red Carpet" was too dismal to withdraw from the Spring Festival stalls.
After all,Until the last resort, this decision will not be made, if you withdraw now, the early publicity will be wasted.
I have to say that the competition for this year's Spring Festival movies is indeed fierce.
Not only Jia Ling lost 100 pounds to star in "Hot and Hot", which whetted the audience's appetite, but also Zhang Yimou brought many powerful actors to the audience the realistic movie "Article 20", as well as Shen Teng and Fan Chengcheng, two young and middle-aged conspicuous bags, cooperated in the movie "Flying Life 2".
Before these three movies were released, the reserved box office far exceeded the others.
Now it has indeed achieved very good results, "Hot and Hot" has now exceeded 2.7 billion at the box office, "Flying Life 2" has exceeded 2.3 billion at the box office, and "Article 20" has exceeded 1.4 billion at the box office.
But "Mr. Red Carpet" is not so popular, with a box office of only more than 80 million, which is not even a fraction of others.
Even the unpromising animated film "Bear Infested: Reversal of Time and Space" has a box office of more than 1.3 billion.
In such a comparison, the movie "Mr. Red Carpet" starring Andy Lau is even more pitiful.
But there are three main reasons for this.
01 The movie itself is not close to the people and is not suitable for the Spring Festival
This movie is in the style of black humor and exposes the shady scenes of the entertainment industry, but is it really appropriate to show such a movie during the Spring Festival?
Many people who watched this ** said that six people watched the movie, two yawned, four people were drowsy, and the movie that ended at half past eleven was half gone at half past ten.
If it is released when many stars in the entertainment industry collapse, or when celebrities have red carpet disputes, the popularity must be higher than now, because everyone also has the desire to watch this **.
Many people think that this movie is too high-end, not close to the people, suitable for people who love to think, and suitable for a person to enjoy quietly, which does not match the lively atmosphere of the Spring Festival.
During the Spring Festival, everyone finally had a holiday, so they just wanted to laugh and cryI don't want to bother with any more "high humor".
Actually,This isn't the first time that "Mr. Red Carpet" has dropped gear, the film was supposed to be released in November 2023.
But just before the broadcast, the official suddenly announced that it was withdrawn, and it was broadcast on the first day of the Lunar New Year, and now it has been withdrawn, and I don't know how the box office will be in the future.
I believe that after this retreat, Andy Lau also cherishes his feathers more, and he is more cautious when choosing works in the future.
02 The film marketing work is not in place
Mr. Red Carpet had very little publicity, and little to no publicity was seen before the film's release.
Some people think that it is in line with Andy Lau's always modest and low-key personality, and some people think that the director team deliberately did not publicize it to increase the sense of mystery.
But,The aroma of wine is also afraid of deep alleys, even if this movie is good, it will not help if it is not promoted.
Other movies have been warmed up for so long in the early stage, and they have already whetted the audience's appetite, especially Jia Ling lost 100 pounds in the movie "Hot and Hot".I started marketing with this point a few months before the movie was released, but not a single ** came out.
The audience hasn't seen Jia Ling for a year, and they all want to see what Jia Ling looks like when she has lost weight, whether it is an old man or a child, they all know that someone seems to have lost 100 pounds in the movie, and this popularity has come up all of a sudden.
If Andy Lau doesn't appear in front of the audience for a year, for the sake of the movie **100 catties, then the box office will definitely be more than ten times higher than now.
And there are also audience reactions, due to the low attention of the audience to this movie in the early stage, there is only one film schedule per day, and even this one is still in the middle of the night, so it is strange that the box office is high.
So,Marketing is also a scienceOtherwise, how could there be a special marketing and advertising?
03 Most of Andy Lau's fans are middle-aged and rational in consumption
Andy Lau is now in his 60s, most of his fans are sister fans, sister fans, this group of people has already reached middle age, and one of the consumption concepts of middle-aged people is:
If you can save, you will save, and if you can do not spend money, you will not spend money.
Spring Festival movie tickets are not cheap, they don't have the habit of going to the cinema to watch movies, and they won't pay for love, instead of going to see stars with their old sisters, it's better to take a look at it later, and buy something for their grandchildren with the money they save.
Andy Lau's fans are very sensible, and some choose other movies in order to take care of the children's preferencesBut if this movie adds some traffic stars, maybe it won't be so bleak.
The fans of those traffic stars are crazy, and they can even charter a venue to earn box office for their idols.
Before Andy Lau and Wu Jing's movie "The Wandering Earth 2" became popular, many people thought that it was the reason why Andy Lau starred, but in fact it was notWithout Wu Jing's traffic, Andy Lau may not be able to carry this banner himself.
Later, Andy Lau's movie also proved thatAndy Lau may only be able to add icing on the cake, not charcoal.
After the release of "The Wandering Earth 2", Andy Lau successively participated in the movies "Goldfinger", "Sneaking", "93 International Train Robbery: Moscow Operation" and so onThe score is not more than 7 points, none of which made a splash.
Therefore, the box office of this movie is so bleak, in fact, it can be seen from the previous signs.
04 The audience's criticism is that the rain and dew are evenly wet
not only complained about the movie "Mr. Red Carpet", but these movies also sparked discussions among the audience.
The three highest-grossing movie starrings are: Jia Ling, Shen Teng, Ma Li, all three of them are sketch actors, but they have all transformed into movies.
Many people think that the movie taste of the Spring Festival file is too heavy, as if they are watching a sketch with a long time, and their characters in the movie have not changed much, just like what they usually see.
Some viewers even said:In the future, the Spring Festival movies won't be just a few sketch movies with bears, right?
Sketch actors have their own sense of joy, they are usually good comedians, mainly acting in comedy, which coincides with the theme of the Spring Festival movie family carnival.
However, this also brings them a problem, that is, how to break through their own inherent personality and bring the audience a dazzling workLet the audience see a different version of themselves
Many netizens also believe that although Andy Lau also made a breakthrough in "Mr. Red Carpet", the results were still unsatisfactory, and even thought that he fell off the altar and left Wu Jing to become the king of bad movies.
ButAndy Lau's acting skills and popularity are beyond doubt, but the team has to be more cautious when choosing scripts.
If you don't make a hit, it's a blockbuster!
What do you guys think about this? Which movie do you prefer?
**10,000 Fans Incentive Plan