The legendary experience of Moutai is convincing, no wine can succeed casually, just like people.
From 1704, the first batch of burning houses appeared in Moutai Village, brewing the first bottle of Moutai (it was the 43rd year of Kangxi at that time, and the Qing Dynasty was in its heyday), to 1851, the brewing technology of Moutai tended to mature, and experienced a 150-year development history. Today, in 2024, Moutai has become the "A** value king", and it has experienced more than 300 years of changes.
What makes a brand not only endure, but also far ahead? This has made many people curious. Writer Wu Xiaobo went straight to the Moutai production area to investigate, and after three years, he finally wrote this "Biography of Moutai". This is another masterpiece of his corporate biography after "Tencent Biography".
The author, Wu Xiaobo, is a financial writer, the founder of "Wu Xiaobo Channel" and "Blue Lion Publishing", and has been engaged in company research all year round. His works have been selected as one of the top ten books of the year by Asia Weekly several times, and his representative works include "The Great Defeat", "Thirty Years of Turmoil", "Tencent Biography" and so on.
Any excellent enterprise can become stronger and bigger, there must be something outstanding, not to mention an excellent leading enterprise like Moutai. From the birth, growth, development, rise and then out of the circle of Moutai, this book has made a detailed introduction, whether you are a business owner, a small business, or an individual, you can learn a lot of unexpected things from it.
Wu Xiaobo broke the news in the book that in fact, Moutai Distillery is not a century-old enterprise, from the merger of the three dilapidated burning houses to the time when he wrote the book, it was just 70 years. And the distillery wasn't born glamorous, it had a 16-year losing season.
To be honest, Moutai is familiar to us and almost a household name, but it is also very unfamiliar, and few people know how it grew up. To put it simply, there are only three ingredients in Moutai: sorghum, wheat, and water, why can the wine made from it become a legend in the history of commodities?
It is no exaggeration to say that if there is no Moutai, there is a lack of a fragrance called "sauce fragrance" in the world. The aroma does not happen overnight, it takes 147 years from the first bottle to the time it is finalized, the result of a continuous relay of generations.
Therefore, whether it is an enterprise or an individual, you don't envy the speed of others, let alone think of taking shortcuts or shortcuts, as long as you are in the right direction, with enough persistence and waiting, often the road that seems slow will become the road to your success.
In order to let you more accurately appreciate the essence of Moutai's success, the author has specially summarized the "Six Methods of Moutai" I have written for you below, please enjoy.
One of the six methods of Moutai: today's people may not lose to the ancients.
Second: those who set the rules win the world.
Third: quality first is faith.
Fourth: Stupid people have a lot of strategy.
Fifth: super single product focus hit.
Sixth: building an ecological community.
These six points of view are elaborated in the book, and I can't introduce them all due to space, so if you are interested, you can read this book, which will definitely benefit you a lot.