Industry summary. During the 618 period in 2023, the transaction volume of the online high-end ** market will be about 11.4 billion yuan, a year-on-year increase of 1243%, and the transaction volume is mainly concentrated in the carnival day stage at the end of the big sale.
In terms of category composition, the categories with the highest proportion of transaction volume during the 618 period were dresses and T-shirts, and the simple, fashionable, simple and casual clothing style has gradually become a new fashion trend; In terms of market structure, the concentration of the online high-end ** market is relatively high, and the head effect is obvious, with the top 10 brands accounting for about 82% of the market share. MAXMARA continues to cultivate high-end**, and this time, 618 has driven store sales through seasonal discounts with the help of platform promotions, and the transaction volume has remained the first for two consecutive years, and the leading edge is obvious; In terms of crowds, the online high-end** consumer group is dominated by married mature women in high-tier cities, among which cutting-edge white-collar workers and senior middle-class people have gradually become the core group of the high-end ** market; In terms of brands, in order to welcome the 618 promotion and promote their own business growth, most brands choose to open interest-free installment and product discount activities for a limited time, and guide consumers to increase customer orders through exquisite gifts, and some brands also increase their own ** through celebrity co-branding.
Brand summary. Saint Laurent continued to drive traffic to its stores through paid channels during the 618 period, doubling the number of visitors to its stores. **The increase in transaction value was mainly driven by short coats and dresses, knitted cut-out skirts, and double-breasted woolen short coats. Off-site, while using the official account to promote the brand's culture and style, the brand continues to cooperate with fashion bloggers to revolve around"Luxury, elegance and prestige"and other keywords, mainly promoting blazers and dresses, and further completing the storage of water outside the station.
Miu Miu has distinctive brand characteristics, youthful and girlish clothing characteristics, which well meets the needs of the younger generation of luxury women, low-waisted pleated skirts, short T-shirts and other items have grown strongly, the number of interest groups and fans has been accumulating, and the store conversion rate has been significantly improved to promote the growth of transaction volume. In addition to platform talents, it also cooperates with the popular new generation of actresses, further enhancing its own popularity, making MIU style clothing gradually become a new fashion trend.
During the 618 period, Balenciaga mainly promoted the T-shirt category with a relatively low unit price, and increased the payment conversion rate of store visitors through limited-time product discounts and interest-free installment activities, which ultimately drove the growth of transaction volume. In terms of off-site, the number of the brand's Xiaohongshu notes began to increase significantly in mid-May, and Douyin** and Xiaohongshu notes worked together to continue to plant and promote the brand's T-shirts and vests. The brand also released the Spring 24 collection on the eve of the big sale, further boosting its own popularity.
One of the above commodity operation management related information is shared, more please
The list of materials related to product operation management is as follows: (constantly updated).
At present, there are more than 888 sets of information
1. Multi-store operation profit system (terminal).ppt
5. How to order effectively. pptx
7. Management and analysis of clothing goods. ppt
8. Goods management. ppt
10. What data does the retail terminal have?ppt
12. How to carry out cargo control management. ppt
2021 Trendy Apparel Consumer Trend Report. pptx
Research report on the three growth logic of the rise of domestic clothing brands in 2021. pptx
2021 China New Consumer Market Insight Report. pptx
AA brand positioning plan (reference).pptx
AA brand planning and communication case. pptx
AA knitwear brand integration of new ** marketing planning plan. pptx
KPI data formula. ppt
Reference case of OTB procurement plan. pptx
How the OTB Procurement Plan is planned. pptx
PDCA Cycle Management Training. ppt
XX Sports Brand - Strategic Planning. pptx
Grasp the elements of store product management. pptx
Data analysis of department store apparel and goods operation. ppt
Department store merchandise management. pptx
Procurement reports and category structure analysis. pptx
Specification of the process of analysis of the purchase order budget. pptx
Basic understanding of procurement management. ppt
Purchase Quota Program OTBpptx
Procurement and business relations. ppt
The product explains the Fab rule. pptx
Summary of common product management misunderstandings. ppt
Display planning and category space store management. pptx
Digital display of display product planning (reference).pptx
Inventory turnover. doc
Achieve Performance - a systematic tool for enterprise performance management. ppt
Large-scale commodity planning (II).pptx
On the big product plan. pptx
Insight Report on College Students' Consumer Behavior. pptx
Data analysis for single-store merchandise management. docx
Single-store product operation management. pptx
Single-store performance improvement plan. pptx
The current clothing commodity chain system planning. pptx
E-commerce Product Operation 1 - The difference between product and operation. pptx
E-commerce project operation planning. pptx
E-commerce business department monthly work report template. pptx
E-commerce operations solutions. pptx
Store people, goods, and field management. pptx
Store KPI data formula. pptx
Store service mentality and skills. pptx
Store management and performance improvement strategies. pptx
The store gold medal store manager has three locks. pptx
Store management to achieve the strategy. docx
Merchandise management for store sales. pptx
The formula for calculating the break-even of the store. doc
The transaction strategy of large orders at the store terminal. pptx
How to effectively manage the store by the store manager. pptx
Supervise the store management nirvana (1).pptx
Supervise the nirvana of store management. pptx
What are the top 10 pain points of multi-store operation? How to fix it?pptx
The 2022 strategic manufacturing leader of the textile and garment industry is dancing in the wind, and brand apparel is competing for the current. pptx
The total amount of clothing purchase order data**kpptx
Apparel procurement order group analysis case. pptx
Apparel product development process. pptx
Apparel product development and planning. pptx
How to develop and plan apparel products. pptx
Apparel display product planning. pptx
Clothing with aesthetic marketing look at Kpptx
Apparel store management manual. xlsx
Apparel store target management. pptx
How to "actuarial" inventory-to-sales ratio of clothing stores to low-risk stocking. docx
How apparel store owners can increase purchase orders. pptx
How to increase the purchase order OK for clothing store ownerspptx
Apparel Order Purchasing Analysis **pptx
Apparel ordering budget analysis process. pptx
Apparel order group analysis. pptx
Apparel company business analysis thinking logic. pptx
Apparel industry market research report. pptx
Control and management of clothing and goods circulation. pptx
Apparel accurate commodity ordering ability - procurement ideas and template operation methods. pptx
Ordering of clothing science - stocking - **docx
Apparel commodity display manual (currently the most complete).docx
Commonly used indicators for apparel retail management. pptx
Apparel retail store commodity management. pptx
Apparel buyer's handbook. pptx
Consultative Sales for Apparel Aesthetic Marketing (1).pptx
Consultative sales for apparel aesthetic marketing. pptx
VIP customer management of apparel stores. pptx
Commodity operation and management of apparel stores. pptx
Eleven indicators for clothing stores. pptx
Analysis and explanation of data indicators of apparel stores. pptx
Apparel Annual Business Development Plan. pptx
Guidelines for apparel brands to open new stores. pptx
Apparel planning and management flow chart case. pptx
How to formulate and decompose the apparel planning target plan. pptx
Apparel three development models, product development process. pptx
Clothing color matching and application. pptx
Basic management skills for apparel merchandise manager. pptx
Apparel product procurement and ordering planning and OTBpptx
Apparel product procurement skills are improved. pptx
Commonly used indicators for apparel commodity analysis. pptx
Apparel commodity management** management. pptx
Apparel commodity management - single-store commodity operation management. pptx
Apparel product management and order management. pptx
The whole process of apparel commodity management. pptx
Apparel product management - product planning and sharing. pptx
Apparel commodity management - commodity indicators and application. pptx
Data analysis indicators for apparel commodity management. pptx
Apparel product management and sales monitoring. pptx
Apparel commodity management indicators. pptx
How to make a plan for apparel products. pptx
Apparel commodity control process and skills. pptx
Invoicing management of apparel commodity control. pptx
Analysis of the current situation of China's garment industry is okpptx
Annual planning of apparel products. pptx
How to make apparel product planning. pptx
There are three development modes of apparel products, and the product development process is okpptx
Apparel product lifecycle management. pptx
Apparel product life cycle management OKpptx
Apparel product data analysis indicators. pptx
Planning of apparel product sales management. pptx
Apparel commodity operation management sharing. pptx
The core indicators of apparel commodity operation management. xlsx
Apparel marketing plan. pptx
Apparel data management - commodity management analysis. pptx
Apparel salespeople are involved in merchandise management. pptx
Apparel sales data analysis. pptx
Clothing & Styling - Clothing Colors. pptx
Apparel operation and marketing landing plan. pptx
Apparel terminal store product management. pptx
Apparel's latest annual business plan. pptx
Clothing ** management. pptx
The color and matching of the clothing. pptx
Apparel store operation service standards. pptx
That's how a clothing store manager should be. pptx
Clothing pricing rules okapptx
The complete draft of the clothing custom brand planning report. ppt
The concept of commodity management in the apparel branch. pptx
The apparel industry's 2022 annual investment strategy report focuses on upgrading and efficiency improvement under the changes. pptx
Frequently Asked Questions in the Apparel Industry. pptx
Implementation of Performance Management in the Apparel Industry and Principles of Its Success (1).pptx
The implementation of performance management in the apparel industry and the principles of its success. pptx
Pain points and development trends of the apparel industry. pptx
Special study of the apparel industry: the rise of women's sports, diversification and high prosperity, creating a new engine. pptx
Apparel goods management and analysis. ppt
The fashion and shoe series report of the clothing and home textile industry is to feel the rhythm of fashion and grasp the rise of national brands. pptx
Clothing ** strategy. ppt
Apparel control process and skills. ppt
Apparel control process and skills. pptx
Clothing silhouette analysis. pptx
Clothing buyer purchase order rules OKApptx
Purchasing skills for clothing store dealers. pptx
A clothing plan to open a new store distribution guidelines okapptx
Composition of clothing category combination. pptx
Apparel brand business data analysis. pptx
How is the clothing brand disseminated - what is the strategy okpptx
Annual planning of apparel planning products. pptx
Product development process of apparel enterprises. pptx
The product development process of clothing enterprises is okpptx
Clothing color matching and clothing display. ppt
Clothing color matching and clothing display kpptx
How to match the color of the costume Kpptx
Matching skills of clothing color and shape. pptx
The full version of the apparel product procurement process. docx
Apparel product portfolio planning. pptx
Apparel product portfolio planning is OKpptx
How to market clothing products - what are the strategiespptx
Explanation of clothing product management single store ordering. pptx
Apparel product management single-store ordering guidelines. pptx
Apparel product management - single-store product operation. pptx
Apparel Merchandise Management - Merchandise Management Analysis. pptx
Apparel Merchandise Management - Accurate inventory control capabilities. pptx
Apparel Merchandise Management - Accurate Merchandise Ordering Capabilities. pptx
Apparel commodity management - accurate commodity distribution capabilities. pptx
Apparel merchandise management - accurate sales monitoring capabilities. pptx
Apparel commodity management - buyer** order production process. pptx
Apparel commodity management - data analysis and management. pptx
Apparel commodity management - data management. pptx
Idea diagram of clothing commodity management. pptx
The basics of apparel product planning are OKpptx
Theory and practice of apparel product planning. ppt
Apparel product planning - brand transportation case. ppt
What are the elements of clothing product design planning?pptx
Apparel market segmentation and brand positioning. pptx
Apparel market segmentation and brand positioning OKpptx
Various flow charts for garment production management. pptx
Apparel sales data analysis. pptx
Clothing color matching (1).pptx
Clothing color matching. pptx
Clothing color matching principle kpptx
Principles of Apparel Marketing. ppt
Clothing terminal store management. pptx
Apparel terminal store marketing data analysis and management OKAppt
Efficient performance management, high-performance culture. ppt
Company marketing strategy planning ppt template. ppt
Measures for the Administration of Distribution of Goods. pptx
Merchandise management and data analysis. ppt
Commodity management. ppt
Integrate department store business data analysis and decision support. ppt
Quarterly product planning report. pptx
Refined retail sales system. pptx
How to do competitive environment analysis? The new four dimensions look at the competition-pptpptx
Wearable clothing research and analysis. pptx
Inventory Control & Demand**. pptx
Li Ning product integration planning case. pptx
Retail Store Ordering Technology - Product Life Cycle. pptx
Retail management knowledge and skills. ppt
Retail store merchandise management. ppt
Retail Mathematics & Scientific Ordering Techniques. ppt
The buyer's main job content plan - purchasing. pptx
How to conduct the store MD conference mode (1).pptx
How to conduct the MD meeting mode in the store. pptx
Profit management for store manager training. pptx
Operational analysis ideas of stores. pptx
Data analysis of store operation indicators. docx
Store inventory management and scientific ordering. pptx
Analysis and management methods of unsalable goods in stores. pptx
Analysis of store product structure. pptx
Store commodity operation management (I).pptx
Store commodity operation management (II).pptx
Store commodity operation management (medium).pptx
Practical rules for stores to improve gross profit!pptx
The sales performance of stores has improved. pptx
Store performance improvement mind map. pptx
Store terminal data analysis and application. pptx
Store terminal sales quickly improve skills. pptx
Pre-order analysis of a clothing procurement. pptx
A clothing single store order explanation. pptx
A clothing work summary and May work plan. pptx
An apparel company's order and procurement analysis guidepptx
A case of ordering guidelines for an apparel company. pptx
Goods management of a clothing company. pptx
Formulation and decomposition of the target plan of a clothing company. pptx
Retail mathematics for apparel goods management. pptx
An annual business plan for clothing. pptx
Product lifecycle management for an apparel brand. pptx
A clothing brand display method kpptx
Control and management of the circulation of goods of a clothing brand. pptx
Internal order management manual for a clothing brand. pptx
An analysis idea of a clothing planning order. pptx
A clothing planning product management - experience sharing. pptx
A summary template for footwear and apparel products of an apparel company. pptx
A new clothing product ** activity promotion plan. pptx
Diagnosis and break-even analysis of a clothing terminal store. pptx
Operation management of a garment and apparel industry. pptx
A product planning case of a clothing company. pptx
Monthly work summary of a clothing company. pptx
Strategic planning of a garment company. pptx
Sharing of ordering experience of a clothing brand. pptx
A clothing planning product analysis department planning OKApptx
Analysis of product planning for a clothing project. pptx
A garment planning and operation management kpptx
A garment planning operation management case. pptx
A garment company product planning kpptx
A guide to the matching of a certain costume. pptx
A company's procurement order analysis ideas. pptx
A case of commodity operation management of a company. pptx
A reference template for a company's monthly planning plan. pptx
Strategic planning of a certain clothing company. pptx
The planning process of a certain clothing merchant kpptx
A case of a certain brand down jacket positioning case. pptx
A case of regional product planning. pptx
A brand single store order planningpptx
A brand store display implementation guidebook. pptx
A brand positioning plan and communication plan. pptx
A case of operation and management of a brand's goods. pptx
A case of performance diagnosis of a brand store. pptx
Autumn and winter fashion planning of a brand. pptx
Business intelligence of a brand's products drives the future. pptx
A brand marketing conference display summary. pptx
A case of a brand diagnostic report. pptx
Operation and management of a brand's terminal store. pptx
A *** self-diagnosis report template. pptx
How to improve the operation and management skills of clothing products of an enterprise. pptx
A planning and procurement order budget analysis process specification OKApptx
Data analysis of a planning product department is OKpptx
Training on the construction of commodity operation management of an enterprise. pptx
Data analysis of apparel sales of a company. pptx
A retail management case of a company. pptx
A case of commodity operation management of a company's store. pptx
A company's commodity management strategy. pptx
A company's commodity operation management KPIpptx
The effective ordering process and principle of a company. pptx
A sports brand's spring and summer single store ordering guide. pptx
Knowledge of single-store product management of a sports brand (1).pptx
Knowledge of single-store product management of a sports brand. pptx
Product analysis of a sports brand store. pptx
Product management of a sports brand store. pptx
Analysis of competitive products of a sports brand. pptx
The most comprehensive terminal sales skills at the moment. pptx
Formulation and implementation of annual business plans. pptx
Annual Branding & Marketing Engagement Program. pptx
Annual marketing plan innovation strategy. ppt
E-commerce marketing planning of a brand. pptx
The rise of women's power creates a changing future - Xiaohongshu underwear category content marketing report. pptx
Distribution and store inventory control 4-28ppt
Category management. pptx
Common sense of category management. ppt
The brand order will summarize the analysis report. docx
Workbook for the Merchandise Department of Branded Apparel Companies. doc
How brands can apply objective management to improve store performance. pptx
Brand Autumn/Winter** Strategy. xlsx
How the brand operates and plans. pptx
How to do cost management in planning. pptx
Planning center planning. ppt
The marketing thinking of business operators. pptx
How to do cost management OKpptx
* How to do a good business analysis. pptx
Regional apparel product planning. pptx
All-round product category management. ppt
Requirements analysis of how to procure. pptx
How to be a good store manager. pptx
How to get more profit from goods okpptx
How to price. doc
How to carry out cargo control management. ppt
How to optimize the product structure and improve business performance. pptx
How to improve the distribution rate. ppt
How to position products through data management. ppt
How to effectively develop an annual business plan. pptx
How to formulate a scientific and effective annual business plan (meeting. ppt
How to Develop an OTB Plan - Upgrading the Retail Industry. docx
How to develop a scientific single-store product plan and management. pptx
How to formulate a scientific procurement plan and single-store commodity management. pptx
How to make a store merchandise distribution plan?pptx
How to make an OTB procurement plan. pptx
How to do the law of reasonable ordering. docx
How to do a good job in VIP customer management. pptx
How to make a reasonable order with **. pptx
How to do planning and operation thinking. pptx
How to be a qualified operator, business management - the responsibilities of the general manager and what needs to be done. pptx
Comparative analysis of the classification of three brands of clothing. pptx
Calculation of the cost of the shopping mall**. pptx
Commercial control band planning. docx
6 steps to create a popular product. docx
Merchandise Department Workflow Manual. doc
Commodity procurement skills are improved. ppt
Pricing, planning and procurement of commodity inventory OKpptx
Product management sharing (product planning)-pptx
Merchandise Management - Event Management. pptx
Merchandise management and merchandising. ppt
Commodity pricing management in product management. ppt
Annual work plan of the commodity planning department. docx
Commodity purchase, sale and inventory management. ppt
Improved commodity profit management. ppt
Commodity rejuvenation iteration. docx
Product category structure analysis. ppt
Basic knowledge of product planning. pptx
Product planning - category structure analysis. docx
Digital display of goods. ppt
Merchandise operation management. ppt
Product operation management and order management. pptx
Commodity operation management invoicing indicators (1).pptx
Commodity operation management invoicing indicators. pptx
Merchandise operation management - category product analysis. pptx
Merchandise operation management - digital display. pptx
Commodity operation system. pptx
The commodity operation system is built. pptx
Under the construction of the commodity operation system. pptx
The commodity operation system is under construction. pptx
Management of best-selling products for product management. pptx
Store single payment management for product operation. pptx
The management of the main promotion of the store for the operation of goods. pptx
Category display efficiency management of product operation. pptx
Category management strategy for product operations. pptx
Management of unsalable goods in product operation. pptx
Merchandise in shopping mall planning and merchandise mix practice. pptx
Introduction to Luxury Management. ppt
Luxury brand management practices. ppt
Luxury awareness and understanding. pptx
How to make a production plan and manage the schedule. pptx
A connoisseurship of the world's top luxury. ppt
Marketing Department Operation Planning (1).pptx
Marketing Department Operation Planning. pptx
Market demand management, planning and inventory control. pptx
Sell-out rate. doc
Sell-out rate promotion. ppt
He researched on men's consumption trends in the economic era. pptx
Increase sales and gross margins with purchase ordering and inventory control. pptx
The future development trend of the apparel industry. pptx
The secret to creating a single product hit online. pptx
Drainage layout in the online environment. pptx
The process of creating online single product hits. pptx
Online e-commerce operation mind map collection and sharing. pptx
Online store operation ideas. pptx
Online product planning and product selection analysis. pptx
Online team building and operation. pptx
The future of online and offline commercial complexespptx
Research report on the development trend of convenient living circle in the context of consumption upgrading. pptx
Eight-step training for sales and service. pptx
Sales management. ppt
New product pricing strategy vs. regional pricing strategy. pptx
New retail subverts the refined management of VIP in the DT era of marketing-DT. pptx
New retail solutions. pptx
New retail store operation and management. pptx
The future development trend of new retail. pptx
New product launch operation process and execution. doc
New Era Women's "Thirty Only" Women's Insight Report. pptx
New consumption that the new consumption insight report does not understand. pptx
Digital Report for New Consumer Brands. pptx
A clothing brand Internet positioning construction and creation plan. pptx
Performance-value-oriented management by objectives. pptx
Profit model: commodity thinking. ppt
Ideas for formulating marketing goals and plans. pptx
Marketing strategy development and marketing plan management. ppt
The case of UNIQLO management. pptx
UNIQLO business analysis case. pptx
How UNIQLO achieved "zero" inventory - store sales plan. pptx
Effective merchandise management system. ppt
Effectively develop annual business and development plans. pptx
Standard operating procedures for sports brand stores. pptx
Mind map of operation planning. pptx
Operate brand store operation management. pptx
Six key data in terminal store management. docx
How to calculate the amount of goods distributed in the store. pptx
How to write a product data report. ppt
Chinese women's health***pptx
Research report on China's women's health sports demand trend and sportswear market size. pptx
China** industry analysis report. pptx
Terminal store product management. pptx
Terminal store data analysis (reference collection).pptx
Terminal store sales system. ppt
Nine management of terminal stores to improve sales performance. pptx
Reasonable ordering of the profit system of the store. pptx
Zall Digital's 2021 Q1 Xiaohongshu underwear category content marketing report is 38 pages. pptx
The latest seven major wind directions in the apparel industry. pptx
The latest chain store operation strategy. pptx
The latest new retail - how to WeChat marketing sharing. pptx
The latest win-win commercial new retail lore model. pptx"
.Constantly update and add new relevant information.