Hello, I'm Yi Na!
Have you noticed that those who claim that it is getting harder and harder to make money are almost all traditional businessmen? At the same time, there are some people who make money easily, and they are the spokesmen of the new economy.
Many people may not realize that when you are facing a difficult situation, it is a sign that you are in the throes of great change.
As things stand, industries that used to be easy to make money, such as monopolies, high-profit industries, and gray areas, no longer exist.
Industries are scrambling to find the future, and many companies are expanding overseas. Therefore, in the short term, the profitability of enterprises has dropped significantly, and people's incomes have generally decreased, and everyone is feeling difficult. However, in the long run, this is a manifestation of social progress and a painful process that is bound to go through.
If you have to divide a time node, you can call the first half of China's economic development from 1979 to 2019, and since 2020, China's economy has gradually entered the second half!
In the first half, the society developed rapidly, and as long as it kept up with the pace of the times, it could share the huge dividends brought by the economic growth of the entire society. In the second half of economic development, China will usher in new development opportunities. It's just that the mode of economic development has undergone a huge change, and every time there is a turning point, a group of old people will fall, and then a group of new people will rise, which is the iron law of history!
Consider a set of statistics: before 1998, the probability of business success could reach 50%, that is, 50 out of every 100 people made money;
In 1998, when the Internet was born in China, the probability of business success was 20%, and 20 out of every 100 people could make money;
In 2002, ** was born, the probability of business success dropped to 10%, and 10 out of every 100 people could make money;
In 2008, the global economic crisis broke out, and the probability of business success dropped to 5%, and only 5 out of every 100 people made money;
In 2018, the Sino-US war began, and the probability of business success dropped to 3%, and only 3 out of every 100 people could make money;
In 2020, the epidemic broke out, and the probability of business success was only 1%, and only 1 in 100 people could make money.
So what's going on here?
Please pay attention to the key nodes in the above data: the Internet, ** and the global economic crisis, the Sino-US war, and the epidemic.
If the technological progress represented by the Internet and the epidemic has brought about changes in the internal business environment, then the global economic crisis, the Sino-US war, and the epidemic represent the squeeze of the external business environment.
Under this dual influence, the overall business environment is undergoing great changes, in short, it is not that it has become more difficult to make money, but that society no longer needs so many businessmen!!
In the past, many traditional merchants were needed because of the physical distance, and whoever was able to get the product into circulation quickly could make a lot of money quickly, especially in times of commodity shortages. However, due to the value caused by information and physical distance, it is rapidly replaced by the Internet, especially the e-commerce model represented by **.
Especially now, with the rapid progress and wide application of artificial intelligence, 5G and artificial intelligence technology, the circulation and transmission of goods will be more convenient and faster in the future, and unmanned and barrier-free. Therefore, it is not at all alarmist to say that traditional businessmen are being eliminated by the times.
The challenge we face now is the crisis brought about by the excessive exuberance of commerce, which is typically characterized by a return to the bloodiest and most primitive wars.
No matter what kind of product it is, if the final cost is 5 yuan, if you sell it for 9 yuan, I will sell it for 8 yuan, you sell it for 8 yuan, I will sell it for 7 yuan, and fight until the end or even fight to 5 yuan or less, even if it is a loss. Why? Because I have a lot of money, I want to beat everyone else, and then I can monopolize the market. This is the 10 billion subsidy model adopted by major e-commerce platforms, the so-called winner takes all.
* The end result of the war is that everyone loses money together, and if everyone has a business to do, it actually means that everyone has no business to do.
Why did Pinduoduo win in the end? His two main strategies were: a large subsidy and a refund-only policy. At first, everyone scoffed at this, but now the whole network has followed up?
In a business model built on the Internet, information will only become more open and transparent. For the same goods, services or works, as long as there is a little profit margin, there will be merchants who are willing to be cheaper than you, just to seize market share, even if it is a loss. This is the essence of involution.
But this represents precisely the progress of society. As early as in "The Wealth of Nations", it was mentioned that the reduction of profits is not the result of business recession, on the contrary, it is the inevitable result of business prosperity and the inevitable trend of social development!
As a result, the competition will become more and more fierce regardless of the industry you are engaged in the future. When competition is absolutely sufficient, that is, when business is absolutely prosperous, all profits will be infinitely close to zero, and may even be negative.
In an era when profits are close to zero or even negative, how can traditional businessmen still find room to survive? Therefore, people who still run their businesses according to the traditional model are naturally facing an increasingly difficult situation.
Whenever a traditional merchant comes down, there is bound to be a new group of people rising to replace them, which is an iron law of history.
So who will replace the traditional businessman as the upstart it is today? The answer is the new individual.
The new individuals include skilled craftsmen, skilled blue-collar workers, and designers who provide all kinds of personalized professional services, such as psychologists, home decorators, health care workers, and so on.
Due to the excessive prosperity of commerce, the basic needs of life can be met to the maximum extent possible for everyone.
The basic living needs provided by the platform will become infrastructure-like existence, and the personalized needs on top of the basic life need to be met by individuals.
Therefore, in the future, platforms plus new individuals will become the mainstream form of employment, and large-scale factory manufacturing models will forever be a thing of the past.
The development of the Internet has made it easier for new individuals to accurately match with people in need, and also provided possibilities for new individuals' business models.
Everyone can become an economy, and individual creativity will be greatly unleashed. Those individuals who are capable and distinctive will be more easily recognized, and they will be able to accumulate a first-mover advantage.
And those who have never been able to find their place can only survive by relying on the arrangement of the organization, and they will be reduced to the bottom of society.
It is precisely because of this that our dual-domain closed loop in 2023, although many people are suffering, has bucked the trend and achieved rapid development.
We are following the trend and helping new individuals to make the most of their strengths and become a one-man company.
Through process-based and digital upgrades, we quickly productize and commercialize your professional knowledge and skills, and help you maximize business value.
For example, there are CISS in Wuhan to do job search planning, Penny to do junior high school English planning in Nanjing, Candy to do beauty in the United States, Xinman to do a happy marriage in Shenzhen, Jiajia to do yoga in Taiyuan, and so on.
They are all based on their own areas of expertise, matched with our dual-domain closed-loop digital system, so as to gain advantages and easy benefits over their peers.
This trend has also been supported at the national policy level, with various policies supporting the development of the individual economy, from taxation to social security, law, etc., gradually shifting from company-based to individual-oriented.
Data from the United States also supports this future trend. According to the U.S. Census Bureau, the number of "one-person businesses" with annual revenues of more than $1 million grew by nearly 6% in 2015, according to the book "One-Man Business."
Among them, 38,029 companies with annual revenues of more than one million dollars range from high-tech projects requiring laboratory equipment to general laundry services. It is believed that from 2015 to the present, this data has risen significantly.
The rise of new individuals will disrupt the original pattern of wealth distribution, which is an opportunity for all those who wish to succeed in the counterattack, and the foundation for the next round of prosperity of China's economy.
More and more new individuals are emerging like capillaries in the economic cycle, and their abundance and activity represent the health and strength of the blood and oxygen supply capacity of the entire economy.
Therefore, the current throes are an imminent turning point in a new economic era. The question is, are you ready to find your place and become a better version of yourself at this turning point in this new era?
Yi Na is ready, how about you??
Yi Na has two internal notes, "Dual-domain Closed-loop Light Entrepreneurship Realization Model" and "Dual-domain Closed-loop Light Entrepreneurship Money Implementation Manual", which are willing to help you!