A few days ago, in the latest report of the Ministry of Industry and Information Technology, the figure of DENZA N7 can be found, this time DENZA N7 has improved the front face design that has been complained about, can it achieve "salted fish turnover" this time?
Judging from the declaration map, the most obvious thing about the new car is that the LED daytime running light design similar to the "dragon beard" has been canceled, and the shape of the fog lamp area has also been adjusted, and the overall sense of sportiness is still retained, but it is more concise and refreshing.
The new car still offers a variety of options, including LiDAR, dual rear cameras, and a variety of wheel shapes. In terms of body size, the length, width and height of the new car are 4860 1935 1602mm, the wheelbase is 2940mm, and optional air suspension.
In terms of power, the new car will continue to be equipped with a dual-motor four-wheel drive system, with a maximum power of 160 kW for the front AC asynchronous motor and a maximum power of 230 kW for the rear permanent magnet synchronous motor, and the range is expected to remain the same as the current model, which is still 630km.
In the past year, BYD's sales growth can be described as quite terrifying, but behind the prosperity, Denza is quite embarrassing. The main reason is that the main sales volume of DENZA is that the D9 is moving forward with a heavy load, and in 2023, the DENZA N7 will sell a total of 6,437 units, which can be said to have failed to meet market expectations.
The sales volume of DENZA in January was 9,068 units, of which the DENZA D9 contributed 8,501 units, the DENZA N7 only 320 units, and the DENZA N8 247 units. The loss of DENZA N7 and N8 dragged DENZA back, which made DENZA quite anxious, the business division of the brand next door was celebrating, and the business department of DENZA was also quite anxious.
At present, the competing products of DENZA N7 on the market include ZEEKR 001, AVATR 11, Zhiji LS7 and Xpeng G6, etc., in terms of appearance, cost performance and intelligence, DENZA N7 is not superior, so it is still not enough to bring DENZA N7 with BYD's name.
This time, DENZA listened to the opinions of the Internet, and immediately announced the news of the change of the design within half a year of listing. Previously, many netizens on the Internet expressed that the design of the DENZA N7 "triangular eyes" and "cockroach whiskers" complained again. Now that the appearance has changed, and see if it can change the impression of consumers, and the ** war has become more and more fierce during this time, maybe the new Denza N7 will give another sincere price, we will wait and see.
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