The pattern of domestic mobile phones has changed! Huawei takes Apple2 share
Huawei won, taking two percent of Apple, while Xiaomi became "Other".
According to the sales report released by IDC, China Mobile** has made new changes in the last quarter of next year. Although Apple still maintains its leading position, its market share has slipped by 2 percentage points, while Honor has a 16The market share of 8% jumped to the first place in China. Vivo is in 3rd place, OPPO is in 4th place, and Huawei is in 5th place with the excellent performance of the Huawei Mate60. It is worth mentioning that Xiaomi, which once caused a lot of trouble on the Internet, was classified as "other" in the ranking this time and fell out of the top five.
Huawei accounted for 13The market share was 9%, an increase of 2 over the same period last year6%, the growth rate ranks first among the major mobile companies. The success of Huawei's Mate60 series mobile phones has made Huawei's sales skyrocket, and this is only because of the tight supply, as long as the supply is sufficient, Huawei is likely to surpass vivo and rank among the top four in the world. In addition, Honor's sales fell by 09%, but the decline is the least, ranking first among the four major brands.
Xiaomi will launch Xiaomi 14 and Redmi K70 in 2023, although they sell very well, but according to IDC statistics, these two models have not played much role, perhaps because of the lack of succession, so they did not squeeze into the top five in the world. On the whole, the domestic mobile phone industry has entered a new stage, and Xiaomi has distanced itself from other brands and become "other".
Huawei has officially made a comeback, and Xiaomi may be impacted.
By 2024, Huawei will make a complete comeback, and there will be a huge reshuffle in the domestic mobile industry. If the Huawei Mate60 is a milestone for the Kirin 5 G processor, then the NovA12Pro is another proof of the Kirin processor. Huawei is also preparing to launch Huawei's P70 series products, which are said to also use Kirin processors. Huawei will soon retract its return on the Mate series, P series, Nova series and more. For other phone brands, this will have quite a shock, especially for Xiaomi.
There is a significant difference between Huawei's ** and other ** products, that is, it has a longer life cycle. Take the Huawei Mate60 Pro, for example, this phone has been on the market for almost 5 months, and its performance is still very strong. For other mobile phones, it is about three months at most. Huawei Mate60 Pro series products have made great achievements, thanks to its self-developed Kirin 9000S5G, as well as the first "satellite call" applied to smart phones, including the second generation of "Kunlun", "XMAGE" and many other core components, all of which are independently developed in China, showing the strong competitiveness of domestic high-end models.
The first major change in domestic mobile.
According to **, by 2024, the domestic mobile ** market will undergo great changes. First of all, Huawei's complete comeback will make it more competitive in the market. Huawei is the leader in China's mobile communications field, and it will consolidate its advantages with Huawei Mate 60 series and Huawei P70 series, while also continuously reducing the market share of other brands.
Secondly, Xiaomi, which is most likely to be the biggest competitor in the Apple phone market, will have even greater difficulties. Despite the fact that Xiaomi has attracted a lot of attention on the web, it has not achieved the desired results in the real market. Xiaomi must learn from Huawei's complete comeback and accelerate innovation in research and development if it is to maintain its competitive edge.
In addition, other mobile phone manufacturers such as Honor, Vivo, and OPPO should also keep up with the trend of the times and continue to update new products to meet greater competitive pressure. If enterprises want to occupy a place in the fierce competition, they must continue to improve product quality and improve customer experience.
All in all, Huawei's return to China, reshuffling, and major changes will occur in the domestic mobile communications industry. Huawei's complete comeback will add new competitive advantages to brands like Xiaomi, so that it will face more challenges. If enterprises want to survive in the fierce market, they must improve their quality through continuous technological innovation.