Ice and snow are a major feature of Beijing's winter tourism. During this year's Spring Festival, Beijing highlighted the advantages of ice and snow in the Winter Olympics and launched a variety of "ice and snow + tourism" gameplay. A reporter from Beijing Youth Daily learned that the Beijing Municipal Bureau of Culture and Tourism recently held the Beijing Ice and Snow Tourism Season and launched nearly 100 "Ice and Snow +" cultural tourism projects, consumption venues and theme plays. At the same time, the city also has 11 ice and snow cultural activities, inviting Beijing citizens and tourists to celebrate the New Year with ice and snow.
The Municipal Bureau of Culture and Tourism has deeply integrated the city's characteristic ice and snow resources with surrounding scenic spots, hotels and restaurants, cultural and museum venues, and performing arts resources, released the "treasure map" of the ice and snow tourism strategy in 16 districts, and launched nearly 100 "ice and snow +" cultural tourism projects, consumption places and theme gameplay. During the Beijing Ice and Snow Tourism Season, the Winter Olympic venues and the city's ice and snow rinks are fully opened, with the ice and snow activities of "Bird's Nest", "Ice Cube", "Snow Feiyan" and "Snow Feitian" and other venues covering an area of more than 1 million square meters, providing rich choices for ski enthusiasts and citizens to play in ice and snow.
With the happy ice and snow season of citizens as the leader, the Beijing Municipal Sports Bureau has also launched 25 sports events with more than 1,000 times and a series of activities of ice and snow carnival. Various districts have launched regional characteristic ice and snow carnival activities, such as the ice and snow sports consumption season in Chaoyang District and the happy ice and snow season in Fengtai District, to welcome the arrival of the Spring Festival with trendy ice and snow cultural and entertainment activities. The 2023-2024 Beijing Ice and Snow Sports Consumption Season will set up 5 sub-venues, including Chaoyang, Changping, Pinggu, Miyun and Yanqing, and will also launch a number of activities in combination with characteristic landscapes, sports and fitness, leisure and entertainment, folk customs experience, shopping and catering.
At the same time, Beijing has recently recommended 11 ice and snow cultural activities to citizens and tourists, including: the 14th Taoranting Ice and Snow Carnival, the 7th Happy Ice and Snow Season in Zizhuyuan Park, the 15th Ice and Snow Season in Yuyuantan Park, the 38th Longqingxia Ice Lantern Ice and Snow Carnival in "Frozen Dream Longqing", Shijingshan Shougang Park "AI Shangda Big Air Tide Play Ice and Snow Collection", Taozui Pinggu Rural Ice and Snow Carnival in Pinggu District, the 13th Happy Ice and Snow Season in Chaoyang District Bird's Nest, the 5th Yanqi Lake Ice and Snow Carnival, Beijing Shiyuan Park Ice and Snow Carnival, COFCO Xiangyun Town Ice and Snow Season, Beijing Happy Valley First Fantasy Ice and Snow Festival.
A reporter from Beijing Youth Daily combed through and found that among the 11 activities, there are not only municipal parks such as Taoranting Park, Zizhuyuan Park, Yuyuantan Park, but also traditional scenic spots, such as the Bird's Nest, Longqing Gorge, Yanqi Lake, Shiyuan Park, Beijing Happy Valley, as well as emerging Internet celebrity check-in places such as Shougang Park, COFCO Xiangyun Town, etc., covering all kinds of scenic spots from urban to suburban. In terms of the type of activities, there are traditional ice and snow seasons, ice and snow carnivals, as well as emerging trendy ice and snow festivals, fantasy ice and snow festivals, etc., which can meet the needs of people of different ages for playing in the snow.
Highlights are recommended
Taoranting Ice and Snow Carnival
Location: South Lake and South East Lake of Taoranting Park
Activity period: December 28, 2023 to mid-February 2024 (the specific time depends on weather conditions).
Highlights: The Ice and Snow Carnival covers an area of 38,500 square meters, with a total of 9 free items such as penguin viewing and ice maze, as well as 15 paid items such as snow tubing and big castle ice slide.
Penguin viewing has always been a highlight of the event, and this year, in order to allow visitors to see the little penguins more closely, the park has carefully created a penguin viewing corridor around the penguin viewing area, where the little penguins will step out of the viewing area to interact with visitors and friends when the weather permits.
This year, the "Crystal Castle" ice slide with a height of 5 meters and a length of 120 meters and an area of 3,000 square meters was created on the north side of the ski resort, with a total of 8 straight slides, each 120 meters long. At night, the night landscape lighting will be turned on, making the "Crystal Castle" glow with a colorful and dreamy atmosphere at night.
Happy ice and snow season in Zizhuyuan Park
Location: South and North Small Lakes of Zizhuyuan Park
Activity period: December 28, 2023 to mid-February 2024 (the specific time depends on weather conditions).
Highlights: This year, the 7th Happy Ice and Snow Season Park of Zizhuyuan Park has expanded the area of the snow resort, connecting the North Lake with the South Lake, with an area of 150,000 square meters expanded to 270,000 square meters, with snow tubing, snow yo-bo, snow trampoline, slalom adventure, ice and snow armor, snow roller coaster and other more than 20 popular ice and snow entertainment projects to take tourists to play with ice and snow and release happiness. At the same time, the large ice slide, which is 6 meters high and 70 meters long, is 30 meters longer than in previous years, and visitors can slide down from the top of the slide and feel the thrill of flying on the ice.
In addition, as one of the most popular traditional outdoor natural ice rinks in Beijing, the park ice rink area reaches 250,000 square meters, still divided into multiple areas of skating rinks and playgrounds according to different types of activities.
Yuyuantan Park ice and snow season
Location: Yuyuantan Park
Event period: late December 2023 to late February 2024 (depending on weather conditions).
Highlights: This year's ice and snow season brings together more than 10 activities with four major themes, such as welcome check-in, ice and snow sports, parent-child fun, and amusement interaction, and on the basis of retaining classic projects such as snow frisbee, new interactive content such as snow "cherry blossom viewing" train, snow children's playground, and snow rickshaw are added.
This year, the ice and snow park area has been re-laid out, integrating the design concepts of culture, fitness, leisure and nature as a whole, paying more attention to the experience of the ice and snow scene, taking into account the balance of different age groups and the fun of playing, and the activity venue is safer and more comfortable to experience, creating a diversified and immersive ice and snow experience and a parent-child interactive space full of winter atmosphere, so that the majority of citizens and tourists can enjoy ice and snow fitness sports without leaving the city and experience the fun brought by ice and snow activities.
At the same time, the environment in the snow resort is decorated with "ice and snow blue" and "cherry blossom pink" as the main colors, creating a lively and cheerful feeling, making every tourist who walks into the snow resort feel like they are in an ice and snow fairy tale.
Longqingxia Ice Lantern Ice and Snow Carnival
Location: Longqing Gorge Scenic Area, Yanqing District
Event time: January 15 to February 28.
Highlights: On the basis of traditional ice lanterns and lanterns, this year's Ice Lantern Ice and Snow Carnival has launched special activities such as snow sculptures, glacier canyons, and drone shows. This year's Longqingxia Ice Lantern Ice and Snow Carnival is divided into four areas: light tour area, ice sculpture art area, snow sculpture art area and canyon ice area, covering an area of about 250,000 square meters. Among them, there are 200 ice sculptures and 100 snow sculptures. Traditional ice sculptures or.
Integrating elements such as polar regions and oceans, or integrating game characters and scenes with the landscape of Longqing Gorge, the unique two-dimensional ice sculpture is innovatively launched, and there are animation characters parade to attract young people to check in and take pictures. This year, Longqingxia Scenic Area also integrates ice entertainment projects such as banana boats, ice dragon Xiaoice cars, ice snow circles, glacier canyon parks, and small trains to create a "big ice and snow world" in the suburbs of Beijing.
Shougang Park's "AI Shangda Big Air Tide Play Ice and Snow Gathering".
Location: Shougang Park, Shijingshan District
Promotion period: December 24, 2023 to February 25, 2024.
Highlights: The 3rd "Shougang Park Ice and Snow Festival" in 2024 integrates diversified content such as culture and art, interactive entertainment, Winter Olympics research and education, makes full use of facilities such as the Winter Olympics heritage big air platform and industrial heritage cooling towers, and sets up four theme play areas: snow entertainment, metaverse technology experience, cooling tower retro ice rink, and cross-country skiing.
This year's Ice and Snow Festival retains the coolest big air snow tubing surfing event, where visitors can sit on the snow tubing and slide down the big air landing slope at a super high speed, and experience the charm of the Winter Olympic venues and extreme sports.
Peach drunk Pinggu Rural Ice and Snow Carnival
Location: Jingdong Grand Canyon, Pinggu District, Ice Parent-Child Paradise (Jingdong Cave), Lishugou Leisure Valley Ice and Snow World, Ice and Snow Qiyuan Ski Resort, Tianhaoyuan Children's Park, Beijing Yuyang International Ski Resort, Sports Center Outdoor Skating Rink, Dongshuiyuan Commune, Taohuawu Terraced Lakeside Ice Music, Beijing Bofeng Yimeiduo Farm
Event period: December 26, 2023 to early March 2024.
Highlights: The event will integrate winter characteristic resources such as ice and snow sports, ice and snow parks, and picking food, and launch a number of winter tourism routes and products, enrich the supply of cultural tourism products, and activate the vitality of the winter tourism market.
Jingdong Grand Canyon, a national 4A-level scenic spot, can enjoy the 50-meter ice waterfall and ice hanging display experience project, and check in the beautiful winter scenery. Lishugou Leisure Valley is a comprehensive tourist attraction integrating sightseeing, leisure, entertainment and night tours, and every winter, a variety of ice and snow entertainment activities such as ice cars, ice spinning tops, snow banana boats, and rotating snow circles will be carried out. During the Spring Festival holiday, the "Electronic Music Festival" was held, including DJing and two-person programs, and 10 ice and snow sports and leisure check-in places such as stepped skating events were created.
Bird's Nest Happy Ice and Snow Season
Location: Bird's Nest, Chaoyang District
Activity period: December 30, 2023 to mid-February 2024.
Highlights: With the theme of "Dragon Dong Qiang Chinese Year", the total area of the event is more than 60,000 square meters, and the indoor home field is dominated by snow play projects, including more than 20 classic ice and snow games and display projects, and the outdoor warm-up field is set up with the Bird's Nest for high-level skiing, as well as a food street, a cultural and creative market and a science and technology experience. At the same time, with ice and snow as the medium, the innovation "big transformation" not only sets up an aerospace-themed ice and snow park that starts to the future, but also has many traditional national style culture displays, presenting a shuttle journey between tradition and the future for citizens and friends, and you can enjoy the "ice and snow one-day tour in the city" with a mix and match of technology, tradition, parent-child and other elements at one time. The event will last until mid-February 2024, and is the longest-lasting, widest-reaching, and most participating public ice and snow fitness activity in Beijing and even in the country, and has become a unique joyful memory for Beijing citizens to participate in ice and snow sports.
Yanqi Lake Ice and Snow Carnival
Location: Yanqi Lake Scenic Area, Huairou District
Activity period: February 10 (the first day of the first lunar month) to February 17 (the eighth day of the first lunar month) 2024
Highlights: The Ice and Snow Carnival covers an area of about 5,000 square meters, divided into two main venues, ice park and snow slope, with snow turning, snow digging treasure, snow excavator, snow biking, snow tubing surfing, ice skating and other ice and snow entertainment projects, visitors can enjoy the snow in the snow resort. In addition, some land projects such as bumper cars, entertainment sports cars, and transformers in the scenic area are also open to tourists during holidays; Visitors can also check in to the pet paradise and interact with the animals. Approaching the lake, in the snow-capped scenery of Yanqi Lake, there are also some wild ducks playing in the lake, bringing tourists a romantic experience of northern scenery.
Ice and Snow Carnival in Shiyuan Park
Location: Beijing Shiyuan Park, Yanqing District
Event Period: December 21, 2023 to February 29, 2024.
Highlights: This year's Ice and Snow Carnival is located in the lawn theater of Fuwei Lake and the lakeside of Beijing Shiyuan Park, with a total area of 50,000 square meters, with the help of Fuwei Lake to create a natural ice rink, which is divided into 3 major sections: snow slope area, snow area, ice area, and rich optional projects, including snow circle surfing, banana boats, snowmobiles, UTV all-terrain vehicle self-driving, snow tanks, ice cars and ice bumper cars. In addition, visitors can also experience the fun of igloo hot pot and ice fishing in the ice "Eskimo Igloo", feel the joy of ice and snow, and create a new height of ice and snow carnival.
COFCO Xiangyun Town Ice and Snow Season
Location: COFCO Xiangyun Town
Event period: December 15, 2023 to February 2024.
Highlights: On December 15, 2023, with the theme of "anooki chasing the light!" The 9th Ice and Snow Season of COFCO Xiangyun Town with the theme was fully opened. This event is the first exhibition in North China of the award-winning work of the three-time Lyon Light Festival in France, anooki, this global phenomenon IP is based on a large-scale interactive installation of beauty and display, a 400-square-meter real ice rink and a brilliant winter night scene, with multi-theme content in the venue, opening a fun winter gathering and creating a warm and healing consumption atmosphere. Combined with festivals such as the Spring Festival, Xiangyun Town will also release high-quality limited activities such as parades and markets to create a winter amusement atmosphere with fun and warmth as the core, and provide consumers with a richer ice and snow entertainment experience.
Beijing Happy Valley Fantasy Ice and Snow Festival
Location: Happy Valley, Beijing, Chaoyang District
Event period: December 2023 to February 2024.
Highlights: With the theme of "Shine Joy, Play Winter", the first Fantasy Ice and Snow Festival in Beijing Happy Valley will create a super large ice skating rink, a luxurious lake-center snow resort, and a Santorini-style ice and snow town, and exclusively create special performing arts activities such as the "Ice and Snow Carnival" Happy Parade, the "Dream Light" Luminous Parade, the "Happy Rubik's Cube" urban space installation experience show, and the "Fantasy East" Thousands of Starlight Phantom Show, etc., to create a fantasy journey.
*: Beijing Youth Daily client.
Editor: Hu Decheng.
Process Editor: Guo Dan.