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With the development of e-commerce platforms such as Xianyu and Pinduoduo, more and more brands are shifting their sales strategies from offline to online. However, it is not easy to protect rights and control prices on e-commerce platforms, and brands need to take a series of effective measures to protect their rights and interests.
This article will introduce the methods and strategies for brands to quickly protect their rights and control prices on e-commerce platforms.
1. Online processing methods for brand e-commerce to maintain rights and interests and control prices
1.Contact the store seller through the platform: The brand can first try to communicate with the store seller through the *** provided by the e-commerce platform. They can make adjustments or other requests to the seller to protect their rights. However, this way may take some time to wait for the seller's reply.
2.Intellectual property complaints: If the communication with the store seller is ineffective, the brand can take the form of intellectual property complaints. They can submit an infringement complaint to the e-commerce platform and request the platform to investigate and deal with the infringement. This kind of complaint usually attracts the attention of the platform, thereby speeding up the process of rights protection and price control.
2. The treatment method of price control for the brand's e-commerce to maintain rights and interests
1.Seek help from the judiciary: If brands encounter serious infringement or dumping on the e-commerce platform, they can seek help from the judiciary. Brands can protect their rights and interests by suing for infringement and obtain legal protection.
2.Understand consumer behavior: Brands can gain insight into consumers' purchasing behaviors and preferences through market research and data analysis. By understanding the needs of consumers, brands can formulate more reasonable strategies and take measures to control fluctuations, so as to protect their own interests.
3.Use platform channels: In addition to rights protection and price control on e-commerce platforms, brands can also use other channels provided by the platform to promote and sell products. For example, they can show the advantages of the product through the platform's live broadcast, short ** and other features, attract the attention of consumers, and thus increase the sales of the product.
3. Three necessary prerequisites for brand price control
1.Formulate a reasonable profit distribution method: Brands should develop a reasonable profit distribution method to ensure that their own interests are protected. They can negotiate with e-commerce platforms to formulate reasonable policies to avoid being undermined by unfair competition.
2.Pay attention to control: The brand should pay attention to control and find and solve the problem of fluctuation in a timely manner. They can adjust the products in a timely manner by monitoring the market and communicating with channel providers to maintain the stability and competitiveness of the market.
3.Unified planning and management of the online market: Brands should plan and manage the online market in a unified manner to ensure the consistency of product sales channels and strategies. They can establish a good cooperative relationship with the e-commerce platform, jointly formulate sales strategies, promote product sales and price control.