Hello everyone, this is Xinyang.
With the development of e-commerce platforms, Pinduoduo, as a platform that focuses on low-price sales, has attracted a large number of consumers and merchants. However, there have been some price disorders on Pinduoduo recently, resulting in brands not being able to sell products on the platform.
First, restore and unify the market for products as soon as possible
Most consumers are very sensitive to changes in products, especially for bulk or valuable goods, if the products on the market frequently fluctuate and adjust, it will directly hit consumers' desire to buy. Therefore, brands need to restore and unify the market for their products as soon as possible to build consumers' trust and value perception of the brand.
To achieve this, brands can take the following steps:
1.Strengthen communication with the Pinduoduo platform: cooperate with the platform to strive for support and cooperation, speed up the review and adjustment, and ensure the accuracy and stability of the product.
2.Use platform channels: Through the promotion and activities of the Pinduoduo platform, attract more consumers' attention and purchase, and increase the degree and sales of products.
3.Understand consumer behavior: Through market research and data analysis, understand consumers' sensitivity and buying habits towards products** to better formulate pricing and sales strategies.
2. Severely crack down on dealers' low-price disorderly prices and counterfeit goods collusion
Mispricing and counterfeit cross-selling is one of the main reasons for the problem of unscrupulous prices of Pinduoduo's products, which has a serious impact on brand image and sales. To address these issues, brands can take the following steps:
1.Crawler software supervision: Use crawler software to conduct a network-wide investigation of brands on the Pinduoduo platform, and timely detect low-price disorderly prices and counterfeit goods in order to take corresponding measures.
2.Notification of price change: For sellers who are lower than the brand's price limit, the brand can notify them of price changes one by one, remind them to comply with the ** regulations, and inform them of the consequences of violations.
3.Infringement complaints: For sellers who refuse to change their prices, the brand can crack down on them through infringement complaints, complain to the Pinduoduo platform and require the platform to take corresponding punishment measures.
Through the above measures, the brand can effectively crack down on low-price arbitrary prices and fake goods collusion, and maintain the normal level of products and brand image.
3. How to effectively maintain a normal level
*Control is a long-term process, and brands need to make continuous efforts to maintain the normal level of products. Here are some effective ways to do it:
1.Strengthen market monitoring: Conduct regular market research and analysis to understand market dynamics and competitors' pricing strategies, so as to make timely adjustments.
2.Establish brand image: through brand building and marketing, establish brand image and value awareness, improve consumer loyalty and recognition of the brand, so as to reduce the impact of competition.
3.Cooperate with third-party price control companies: Cooperate with third-party price control companies to use their professional price control technology and experience to help brands carry out first-class control and market adjustment.