2023 is an extraordinary year for the Chinese wine industry. The industrial pattern has undergone profound changes, and slow growth and rational growth have become the main characteristics of development. In order to help the long-term stable, healthy, sustainable and high-quality development of China's wine industry, this newspaper has sorted out the important events of China's wine industry in 2023, recorded the development, explored the trend, and looked forward to the "stronger wine aroma" of China's wine industry in 2024.
Inventory has become the main theme of the liquor industryIn 2023, inventory has become the "big stone" of the liquor industry, and there is an obvious upside down phenomenon in liquor. In June, the "2023 China Liquor Market Interim Research Report" released by the China Liquor Industry Association showed that compared with the same period in 2022, 80% of liquor distributors will have a serious backlog of inventory in 2023, and at the same time, the liquor industry and the liquor market have entered a new round of adjustment cycle, and the first-tier and second-tier liquor have experienced varying degrees of ** inversion; In November, the China Liquor Circulation Association issued a notice stating that the 2023 Hangzhou International Liquor Expo, which was originally planned to be held in December, was postponed due to the excessive backlog of inventory of distributors and merchants and the inability to carry out normal procurement; In December, Liu Zhenguo, deputy secretary-general of the China Liquor Industry Association, said at the 2023 China International Famous Liquor Expo that overcapacity is a common problem in the liquor industry, and the expectation of de-capacity is weak, the external environment of liquor consumption expectations is reduced, and the inventory is high. Under the pressure of high inventory, famous wine companies that were once accustomed to "issuing policies and giving expenses" bowed down to the game and grabbed it.
Five. 1. In the Mid-Autumn Festival, National Day and other peak consumption seasons, we actively lay out the three major markets of business and banquets, and at the same time took out real gold to stimulate the corkage rate and reduce social inventory by scanning the code to send red envelopes and winning the jackpot, but the effect was not satisfactory. Comments: Winning the battle of destocking with new marketing and new strategies Since 2022, affected by factors such as declining demand, domestic liquor consumption has been significantly impacted, and channel inventory has continued to rise, and this situation has not improved. Therefore, digesting inventory has become the top priority for liquor companies in the past year. In this context, wine companies and wine merchants have taken action to attract consumers with highly attractive cash red envelopes and stimulate terminal sales. High inventory is indeed a challenge, but it also forces wine companies and distributors to further understand market demand, strengthen refined management, and make more accurate product strategies and channel marketing strategies. Now, the Spring Festival sales season is approaching, the liquor inventory is decompressing, and the market supply and demand balance is readjusted. In order to improve the upside-down situation of liquor, liquor companies should pay close attention to the digestion progress of channel inventory, continue to speed up dynamic sales, and avoid falling into the vicious circle of "first-class war" due to the "flooding" of activities such as scanning code red envelopes and buying gifts. Take the path of circle marketing in a targeted manner. Under the guidance of new marketing and new strategies, we will work with channel partners to develop the market, further improve supply, stimulate demand, and digest inventory, so as to achieve the normalization of the market. In the past year, more and more wine companies have seen the vigorous vitality released by online channels, and have taken the initiative to settle in the live broadcast room, or take advantage of the momentum of the anchor, or create official self-operated accounts on multiple platforms, seize the "6.18" and "Double 11" and other first-class nodes, quickly increase the brand popularity, and reach more consumers. According to the data, from January to September 2023, the sales of live broadcast e-commerce in China will reach 198 trillion yuan, a year-on-year increase of 606%；During the "6.18" period, the subsidy of various famous wines should not be underestimated, and the selling price of the first channel of the product was four or five hundred yuan lower than the recommended retail price. During the "Double 11" period, the live broadcast turnover of Tmall wine industry exceeded 1.8 billion yuan, a year-on-year increase of 628%, driving the growth of domestic liquor by more than 250%, and the live broadcast turnover of Jiuxian Liangge exceeded 4800 million yuan, becoming the first wine anchor with a turnover of more than 1 billion yuan. Wine companies themselves are also promoting channel reform. Since 2023, Kweichow Moutai's digital marketing platform "i Moutai" has launched more than 10 new products and released more than 25.78 million bottles of alcoholic products. In addition, vertical platforms such as 1919 and Liquor Convenience have continued to expand their market scope, and liquor companies have also taken the initiative to join the instant retail field. In May 2023, China Resources Snow Beer and Meituan Flash Sale reached a strategic cooperation agreement in 2023, and the two sides explored a variety of new cooperation models such as takeaway marketing. In June, Cainiao Express signed a contract with Tsingtao Brewery to launch a half-day delivery service for preferred warehouse distribution; In July, Jingdong Supermarket and Taishan Beer reached a "hourly delivery" distribution cooperation, shortening the delivery time of "7-day puree" to less than 1 hour. Comments: Embracing consumers to "grasp both hands on products and services" online channels can help wine companies expand customer coverage, improve repurchase rate, resist business risks brought about by the uncertain external environment to a certain extent, provide enterprises with the most direct consumer data, feedback consumer preferences, and help enterprises quickly show their brand image at a lower cost, which can be called a "good medicine" for wine companies to seek development. It is a "good medicine", but it is not a "fairy medicine". Online channels, especially live e-commerce, are essentially traffic businesses, which determines that they are still based on ** strategy, and low prices ** are not a long-term solution. Wine companies need to make it clear that online channels are a useful supplement to traditional channels, but deepening traditional channels is still the primary task to improve competitive efficiency. In the future, wine companies need to face the problem of how to embrace consumers, not only to provide consumers with good products, but also to do a good job in the aspects of **, purchase, experience, cultural communication, consumption guidance, science popularization, etc., pay more attention to the attractiveness and value of the product itself to consumers, do a good job in distinguishing online products from offline products, and explore their own development path. The sales volume of the wine company fell in love with the cross-border listing exceeded 5.42 million cups and the sales exceeded 100 million yuan on the first day of the cross-border listing, and the two figures outlined the popularity of the sauce-flavored latte, and this "wine + coffee" "wine + coffee" that "debuted at the top of the stream" has also become a landmark cross-border product in the wine industry in 2023. In 2023, innovative marketing will still be an important starting point for liquor companies to seek development, and major liquor companies have crossed borders to explore and create new consumption scenarios while improving brand quality. Kweichow Moutai joined hands with Luckin to launch the sauce-flavored latte, and then launched the Mao Xiaoling wine heart chocolate co-branded with Dove; Luzhou Laojiao launched a series of products of "Chinese Wine Meal Beauty", including 3 items: **, shower gel and shampoo; Gujing Gongjiu joined hands with Baxi to launch ice cream, adding more than 1 per cup12 grams of Gujing wine; Shede Liquor and Shengyouhuo jointly launched a co-branded ice cream, the main selling point of the product is "0% alcohol content, but there is a strong flavor of Shede wine"; The 2023 "Niulanshan Cup" China Baijiu Cocktail World Cup was held, showing the diversity and infinite possibilities of Niulanshan liquor. Beer companies have also made a lot of attempts in 2023. Wusu Beer made its cross-border debut and opened a barbecue experience store; Chongqing Beer and Hou Hot Pot joined hands to open a store, further integrating Chongqing Beer and Chongqing Hot Pot; Yanjing Beer holds hands with the Strawberry Festival, with the help of the power of the Strawberry Festival, into the hearts of young people. Comments: Strong alliances can achieve a win-win situationAt present, as a new generation of young people has become the main consumer force, China's consumer market is undergoing great changes. On the one hand, consumption has gradually entered the digital era, and the speed of consumer demand is accelerating. On the other hand, consumers' requirements for products are no longer limited to use value, but have more additional value needs in terms of culture, interaction, and experience. Therefore, whether the brand can continue to innovate and quickly adapt to new consumer needs has become the key to its long-term foothold in the market. In this context, the "wine +" model came into being. However, a simple stacking of two brand products is not enough to detonate the market, and if it fails to meet consumer expectations, it can even backfire. Only by deeply integrating the advantages of both parties in products, achieving a high degree of convergence and strong alliance in ingenuity, quality and innovative spirit, is the essence of cross-border integration and win-win cooperation, in order to create a good product that meets the needs of consumers and makes consumers shine, and helps to create a trustworthy brand image and achieve sustainable development.
At present, scientific and technological innovation has become an important starting point for the high-quality development of the wine industry. In 2023, wine companies have increased their investment, joined hands with universities and scientific research institutes, focused on the common bottlenecks and cutting-edge technologies of industrial development, conducted a series of researches, and achieved a number of results. Kweichow Moutai and Jiangnan University jointly published a review article entitled "Non-gene-edited Microbiome Engineering of Microbial Flora in Traditional Fermented Foods - Restriction Control, Design Control and Integration Strategy" in the top international food journal "Review of Food Science and Food Safety", systematically discussing the control principle and future research direction of traditional fermented food microbiota, and systematically disseminating the "beauty" of traditional fermented foods with international language science. Wuliangye applies the latest scientific research content to the cultivation of pit mud in the "high-quality multiplication project" to promote the production of good and famous wine in the new pit pond; The team of Professor Xu Zhenghong of Jiangnan Institute of Bioengineering and the team of Director Shen Caihong of Luzhou Laojiao National Solid State Brewing Engineering Technology Research Center jointly published research in international food science and technology professional journals around the industry problem of liquor year identification, which provided ideas for in-depth understanding of the quality change law of aged liquor and helping to solve the industry problem of liquor year identification. The scientific research project "Key Technology Innovation and Application of Longan Viticulture and Brewing in Shacheng Production Area", which was independently undertaken by China Great Wall Wine, passed the review of the online achievement evaluation meeting, and was recognized as reaching the international leading level. Comments: The innovation relay race is far from the end, and scientific and technological innovation is a relay race, from the ancestors of winemaking craftsmen to contemporary scientific and technological workers, the baton has been passed down from generation to generation in the hands of wine industry people. Today's liquor industry has already broken through the backward and outdated barriers, the academic horizon is increasingly broadened, an all-round and three-dimensional liquor industry scientific and technological innovation system with both internal and external cultivation, vertical and horizontal efforts is becoming clearer and more perfect, and the pace of transformation and upgrading of the liquor industry is accelerating. But the relay race is far from finished. For the industry, the scientific and technological innovation of the wine industry must be guided by quality improvement, and the principle of highlighting the essence of traditional skills should be highlighted. For enterprises, the strength of scientific and technological innovation is the decisive factor for whether they can go further. Liquor companies should attach great importance to the evolution and progress of technological research, actively build a talent training system, carry out various talent training plans for the wine industry, build a strong talent echelon, actively build a new platform for production and education, strengthen the integration of production, education and research, and promote the transformation of achievements. During the two sessions of the National People's Congress in 2023, Sun Baoguo, a member of the National Committee of the Chinese People's Political Consultative Conference and academician of the Chinese Academy of Engineering, brought a "proposal on taking multiple measures to enhance the market competitiveness of China's wine industry", pointing out the main problems restricting the development of the industry, such as the lack of high-quality seedlings, the low degree of mechanization of grape planting, the heavy burden on enterprises, and the serious impact of imports, so that the development of the wine industry has received widespread attention from all walks of life. 2023 is a year for China's wine industry to move forward in a difficult period of deep adjustment, and the wine industry is also making active efforts from all aspects to improve the level of industrial development. In March, the 2nd China Wine Grape Grower Team Selection Activity was launched, and the training of growers provides strong talent support for the high-quality development of China's wine industry. In April, the kick-off meeting of the group standard of "China Wine Winery Classification Specification" was held in Luzhou, Sichuan, focusing on the factors and proportions that need to be considered for winery classification, which will guide the high-quality development of China's wine industry. According to the data, from January to December, the wine output of enterprises above designated size in the country was 1430,000 kiloliters, an increase of 29%。Song Shuyu, chairman of the China Wine Industry Association, pointed out at the 2023 China Wine Leading Enterprise T6 Summit that China's wine industry is facing three major problems: fierce international competition, unclear cultural roots, and unclear consumer demands. In terms of international competition, in November 2023, the Ministry of Commerce (MOFCOM) issued an announcement to review the anti-dumping measures and countervailing measures applicable to imported wines originating in Australia from 30 November 2023. If Australian wine returns, there will be new variables in China's wine market. Comments: Recovery is on the wayLooking back on 2023, although China's wine industry is in deep adjustment, it has not stopped moving forward. On the one hand, the 2023 industry data still sends a positive signal, although the annual wine production is only a small increase, but it is the first increase in China's wine production since 2012, which saw an 11-year decline. Comparing the preliminary estimate of global wine production in 2023 released by the International Vine and Wine Organization, it can be found that Chinese wine 2The 9% increase in production is modest but still outperforms the world**. On the other hand, the "progress bar" for Australian wines to return to the Chinese market has been refreshed again, which not only makes Australian wine importers and distributors full of expectations, but also many other wine distributors have expressed support. The reason for this is that in recent years, the development of China's wine market has been sluggish, and the return of Australian wine can bring vitality to the Chinese wine market that has been dormant for a long time. Whether China's wine market can get out of the downturn in 2024 is a topic of common concern in the industry. Nowadays, what China's wine industry should do is to "keep its heart", improve product quality, tell the story of Chinese wine, further develop the market, create a cultural symbol of the wine industry with Chinese characteristics, Chinese flavor and Chinese quality, improve product characteristics, expand the brand of the production area, and strengthen industrial support.
The construction of rice wine production areas will be acceleratedIn 2023, the key word of the rice wine category is "group heating". This year, the development process of rice wine production areas has accelerated, and the volume has increased significantly. At the 18th China International Wine Industry Expo held in April, 24 Shaoxing rice wine enterprises gathered at the China Shaoxing Yellow Wine Tavern of the exhibition, jointly shouting the slogan of "Yue Liquor Travels the World, Strive to Expand the Market". In August, the 2023 China Rice Wine T7 Summit was held in Zhangjiagang, Jiangsu, where the heads of leading enterprises in the rice wine industry and industry experts gathered together to study the industry and seek common development. In September, the 2023 Daizhou Rice Wine Cultural Festival was held. At the opening ceremony of the cultural festival, Dai County, Xinzhou, Shanxi Province was awarded the plaque of "Dai County, the Hometown of Chinese Rice Wine". At the 2023 China International Rice Wine Industry Expo and the 29th Shaoxing Rice Wine Festival held in November, the deputy director of the Standing Committee of the Zhejiang Provincial People's Congress and the military and civilians said that they sincerely asked the relevant ministries and units of the state to continue to care about Zhejiang, support Shaoxing, and actively build a national 100 billion classic rice wine industry cluster. This year, the production areas frequently exchanged and interacted to discuss development plans. Daizhou rice wine entered Shaoxing, Zhejiang, and Daixian County signed a strategic cooperation agreement with Yuecheng District, Shaoxing; Shaoxing rice wine into Shandong Jimo, Shaoxing rice wine industry association president Xu Mingguang, China Shaoxing rice wine group party secretary, chairman and general manager Sun Aibao to Shandong Jimo rice wine factory inspection and exchange ......Comments: In recent years, rice wine and rice wine production areas have frequently appeared in the field of vision of consumers, and the production area has become an important trend in the development of rice wine industry. In fact, in the development process of rice wine and even the entire Chinese wine industry, the production areas are undertaking more and more important missions and tasks. Because it is not easy for wine companies to do a brand alone, from raw materials, technology to culture, marketing, and channels, all aspects need to be explored by themselves, but if they are backed by a well-known production area, the relevant work will get twice the result with half the effort, and the production area can standardize the operation of wine enterprises, improve the quality and value of products, and promote the formation of joint forces of wine companies in the production area. It can be said that the production area is the base of the development of wine enterprises, and the higher the base, the easier it is for wine companies to exert their strength. Rice wine has a long history, but its "presence" is slightly lacking. Therefore, for the rice wine industry, the construction of production areas is particularly important. Rice wine enterprises should develop together, form a joint force, jointly cultivate new consumer markets, jointly expand the breadth of categories, jointly develop scientific and technological innovation, jointly tap rice wine culture, and jointly enhance the popularity of production areas; According to the actual situation of the production area, the production area should reasonably plan the development route, clarify the goal, provide policy support, improve laws and regulations, take the lead in holding cultural festivals, promotion meetings and other activities, maximize the integration of resource elements of all parties, and continuously strengthen the construction of the production area, so as to provide inexhaustible power for industrial development. The trend of high-end beer continues to deepenIn 2023, China Resources Beer will launch an ultra-high-end strong beer "Lili", with a price exceeding the 1,000 yuan mark; The 1 million kiloliter pure draft beer production base project of Tsingtao Brewery No. 2 Plant started construction, marking that Tsingtao Brewery has further accelerated the production layout of high-end fresh beer; Carlsberg Group's French high-end beer brand 1664 launched upgraded packaging, and cooperated with French fashion brand Maison Kitsune to launch limited co-branded packaging; As the product that best reflects Yanjing Beer's "ambition" in the high-end field, Lion King Craft Brewing launched a brand marketing campaign, released new TV brand commercials, held offline activities, and created an immersive interactive experience ......The actions of beer companies prove that the high-end of the beer industry, which has lasted for several years, is still deepening. According to the data, in the first half of 2023, the tonnage price of China Resources Beer was 3,633 yuan per kiloliter, the tonnage price of Tsingtao Beer was 4,298 yuan per kiloliter, the tonnage price of Chongqing beer was 4,925 yuan per kiloliter, and the tonnage price of Yanjing Beer was 3,329 yuan per kiloliter, while in 2017, its tonnage price was 2,516 yuan per kiloliter, 3,297 yuan per kiloliter, 3,577 yuan per kiloliter, and 2,689 yuan per liter respectively. The significant increase in tonnage price is further proof that the industrial structure is being upgraded. "The beer industry has a significant trend of high-end and quality. "2023 Tmall Beer Consumption Trend" proposes that the two-way upgrade of the demand side and the supply side has accelerated the high-end process of the beer industry. In the market, the supply of goods of 8-15 yuan and more than 15 yuan has increased significantly, and the supply of head brand goods has shifted from the mid-end to the high-end and ultra-high-end. With the rise of craft beer, the growth rate of consumption far exceeds that of traditional industrial beer, and domestic and local craft beer brands are frequently out of the circle, with a consumer penetration rate of 56%. Comments: The road to high-end should be firm and stableFor the beer industry, high-end is a sustainable proposition to a certain extent, because as long as the national income continues to grow, consumer goods, especially fast-moving consumer goods, have room for high-end; High-end is also a must-answer question, because unlike liquor, the high-end price of beer has not yet been widely recognized by consumers, and the concentration of the beer industry is higher, so wine companies need to focus on high-end to improve profitability and drive performance growth. At present, the scale of China's high-end beer market compared with other mature beer markets still has a large room for growth, the high-end road of wine enterprises to go firm, but also to go steady, the speed of high-end to adapt to the improvement of mass consumption capacity, to pay attention to the improvement of the overall industry segment, expand the brand matrix. High-end must have high quality, but high quality is not equal to high-end, wine companies should create special products that are different from mainstream products, match consumer demand, improve marketing methods and details, and innovate consumption scenarios. Leading liquor companies should give full play to their unique advantages and roles, improve the level of brewing technology, increase investment in creative design, enhance the image of Chinese beer, and change consumers' perception of beer. In 2023, a set of data has achieved the title of "dark horse in the wine industry" of liqueur. In 2022, the liqueur industry will achieve sales revenue of 26.2 billion yuan, and the year-on-year growth in revenue and profit has surpassed that of rice wine and wine, making it the third largest liquor in China after liquor and beer. While the overall growth rate of the wine industry is only 5%, the wine industry maintains an average annual growth rate of 30%. It is estimated that by 2030, the market size of liqueur will reach 200 billion yuan. For the strong development momentum of liqueur, wine companies have long sensed it and have accelerated their layout. According to the data, in 2021, there were only 149 liquor production enterprises above designated size, and in 2022, there will be more than 5,000 liquor companies involved in the liquor business. In April 2023, Luzhou Laojiao Health Liquor Co., Ltd. launched the strategic "rookie" Luzhou Red listing; At the 2nd China Liqueur T5 Summit held in July, Wu Shaoxun, chairman of Jinpai***, revealed that the company's 30-year plan is all about the liqueur industry and has no other business; In November, Hainan Coconut Island (Group) Co., Ltd. established a wholly-owned health wine company, Coconut Island Guowei Health Wine (Hainan)**, which will use high-quality soy sauce wine to promote the upgrading of Coconut Island Deer and Turtle Liquor; In December, the China Liqueur Industry Cultural and Technological Innovation Center, which was established in Yibin Wuliangye Xianlin Ecological Liquor Industry, was inaugurated; At the 2023 Fenjiu Global Distributor Conference held in the same month, Yuan Qingmao, chairman of Shanxi Xinghuacun Fenjiu Group Co., Ltd., said that he would strive to break a new path and make Zhuye Qingjiu, the only national famous liquor in the dew wine, truly become the No. 1 brand of liqueur in the market. Comments: "Liquor Industry Exploration" can be expected in the future under the general trend of decreasing the scale of liquor enterprises, and the number of liquor-related enterprises is against the trend, which shows that the development space of the liquor industry is huge. However, even though the liqueur industry has begun to take shape and has broad development prospects, it is still in the initial stage of development, and there are problems such as vague category cognition, unbalanced industrial development, and unclear development path. From the previous "niche liquor" to today's "wine industry exploration", the rapid development of the liqueur industry is not only due to the continuous injection of development momentum by wine companies, but also due to its own natural advantages such as a wide range of raw materials, a wide range of alcohol content and good pleasure after drinking, which coincides with the current diversified, personalized and healthy consumer demand. In the future, if liqueur wants to occupy a dominant position in the highly competitive alcohol market, it is necessary to maintain these advantages, and at the same time return to the essence of wine, answering questions such as "who am I", "who am I for", "who am I drinking on what occasion", etc. Liqueur enterprises should continue to strengthen scientific research, and endow liqueur with better flavor, better efficiency, higher comfort and more obvious characteristics with advanced effective substance extraction technology, so as to meet diversified and personalized consumer needs; It is necessary to inherit and carry forward the culture of liqueur, explore the cultural connotation of liqueur, enhance the cultural value of liqueur, and broaden the cultural and creative space of liqueur; It is necessary to continue to improve the quality of products, and then create a liqueur brand to drive the development of the category. Factors such as the rise of e-commerce channels, the diversification of consumer demand, the change of consumption scenarios, and the addition of capital forces have made low-alcohol drinks usher in a "hurricane year" in 2020. In 2023, with the change of the macro environment and the recovery of consumption scenarios, the low-alcohol wine industry has ushered in new changes and evolutions, the market tends to calm down, and some small brands have disappeared. But this does not prevent low-alcohol wine from becoming recognized as "good business" in the industry. According to iiMedia Research, the size of China's low-alcohol wine market is expected to be about 634.1 billion yuan in 2023, with a compound growth rate of 293%。The 108th National Sugar and Liquor Commodity Fair held in April 2023 will once again set up a special area for low-alcohol tide drinks, and low-alcohol liquor and new liquor brands have been unveiled. In May, fruit wine producers from 11 provinces and cities jointly issued the Jincheng Declaration in Shanxi, forming a consensus on group development, resource sharing, mutual assistance, mutual trust, respect for differences, healthy competition, and win-win cooperation. At the 2023 Moutai Youmi Blueberry Craft Brewing New Product Release Ceremony held in the same month, 5 new products were unveiled; In June, the Fruit Wine Development Professional Committee of the China Liquor Industry Association held the 2023 China Green Plum Wine West Lake Summit in Hangzhou, Zhejiang, where experts discussed industry trends, business operations and process technologies. In October, the sparkling wine with an alcohol content of 8% was launched; In November, Moutai Group Eco-Agriculture Co., Ltd. cooperated with MOJT to launch a pre-mixed cocktail series called "Taste of Guizhou". Comments: "Practicing internal skills" can stabilize the tide From the rush of capital to the return of rationality, from small scattered to strong brands, the low-alcohol wine industry is in a period of calm adjustment after the explosion. After this round of adjustment, the low-alcohol wine industry will enter a new stage of healthy development, only do a good job in capital, technology, time investment, adhere to the long-term business of enterprises to seize this "good business", and the brand, chain, channel will determine the market share of the enterprise and the position that can be reached. Therefore, what enterprises need to do at present is to "practice internal skills". In terms of product creation, the main goal is to achieve differentiated development, based on the R&D team's grasp of the market trend, strengthen product type, taste and taste innovation, improve the level of technology, improve the first-chain system, tell their own brand story, and enhance their core competitiveness; In terms of marketing, it is necessary to avoid overemphasizing the gender label of the product and the single audience portrait, so as not to turn away some potential consumer groups, create richer drinking scenes, understand the drinking preferences of different consumer groups in different scenes as much as possible, and make different product recommendations for different scenarios and different groups of people to expand consumer groups; In terms of channel construction, it is necessary to strengthen the layout of sales channels such as e-commerce live broadcasts, and at the same time, increase investment in offline channels, especially catering channels.
A number of new regulations have been released and implementedIn 2023, China's wine industry has ushered in the release and implementation of a number of new regulations. On February 1, the national standard "Liquor Quality Requirements Part 2: Aromatic Liquor" was officially implemented, and the new national standard emphasized solid-state brewing, changed the definition, sensory requirements, and physical and chemical requirements of fragrant liquor, and further promoted the development of fragrant liquor in a more standardized and high-quality direction. On February 28, the national standard "Liquor Quality Requirements Part 4: Sauce-flavored Liquor" solicited opinions. On March 1, the group standard "Sales and Distribution Specifications for Alcohol E-commerce Platforms" was officially implemented. From the aspects of the common requirements of corporate social responsibility and the characteristic requirements of the alcohol industry, the standard puts forward guidance on the compliance of e-commerce platforms, service providers, alcohol retailers and other stakeholders in the sales and distribution of alcohol, the protection of minors, responsible drinking, education and training, etc. In May, two group standards related to the beer industry were openly solicited for drafting units by the industry. One is about the professional skills requirements of beer sommeliers, and the other is about intelligent brewing and digital management of beer. On October 1, the two group standards of "Beer Wheat" and "Beer Wheat Malt" were implemented. On December 24, the group standard "Dongxiang Liquor" was implemented, which further standardizes the production, inspection and sales of Dongxiang liquor. Comments: The construction of the standard system helps the industry to upgrade the file and upgrade the industry, and the standard comes first. The high-quality development and modernization of China's liquor industry are inseparable from the guidance and escort of a scientific, modern and sound standard system. Looking back at 2023, the role of the standardization of China's wine industry is very prominent. The release and implementation of various standards have paved a more standardized runway for the high-quality development of China's liquor industry. Facing the future, China's liquor industry should continue to work standard construction, standard innovation and standard application, constantly improve the standardization technology organization, strengthen standardization research, promote the transformation of advanced scientific and technological achievements into technical standards, and strive to promote the implementation of standards, so that enterprises, consumers and other parties can understand the significance and value of various standards, and truly run through the production and brewing, circulation, supervision, consumption and other links, and serve and promote the high-quality development of the industry with higher standards. Contribute to meeting the growing needs of the people for a better life. (China Food News).
Spread of national liquor.