On February 1, a ** made Liu Qiangdong rush to the hot searchIt shows the big picture of Liu Qiangdong.
In the era when the Internet is so developed, everyone should have bought something on JD.comBut have you ever seen a person who buys more than 2,600 down jackets at once?
Originally, I thought it was a certain company CEO who gave benefits to employeesBut taking a closer look at the buyer's nickname is called "Brother Dong", netizens instantly boiled.
That's rightIt is Liu Qiangdong, the boss of JD.comHe bought more than 2,600 down jackets for his hometown of Suqian Guangming Village, Jiangsu Province, and donated all of them free of charge.
The villager's sentence "He is my brother" directly made Liu Qiangdong win, and netizens also commented: "He is really worth it!" ”
Why did Liu Qiangdong win directly this time? From these three points, it can be seen that Liu Qiangdong is a person with a big pattern, great wisdom and understanding of Entu.
The first point,Liu Qiangdong's donation is really for the benefit of the villagers, showing a big picture.
Judging by this donation alone,As an entrepreneur, Liu Qiangdong has achieved "draught and do not forget to dig wells".Because of his donation, the old people in his hometown have a smile on their faces, after all, Liu Qiangdong is really not a person who can only talk about it.
This is not the first time he has worked for the welfare of his hometown, and almost everyone in his hometown has been helped by Liu QiangdongOne person makes the whole village "old to rely on, strong to use, young to support." ”
It can even be said that because of Liu Qiangdong,The happiness index of the people of Guangming Village has also improved a lotThe villagers' heartfelt smiles don't lie.
In addition to the down jacket,Liu Qiangdong also purchased New Year's goods for the villagersA wide variety of snacks, including nuts, chocolate, toffee, ......Not only that, but he also thoughtfully bought couplets and red envelopes for the villagers.
Liu Qiangdong really pretended to be a villager in his hometownIt's definitely not some formalism,Everything is something that can be used for the New YearThe practicality is very high.
Most of these supplies are for the elderly in the villageEveryone must be curious, but what about the young people in the village? What benefits did Liu Qiangdong give them?
Even if Liu Qiangdong did not prepare gifts for young people, it is understandableAfter all, young people are strong and can rely on themselves.
But Liu Qiangdong has not forgotten themAs long as the young people in the village are willing, whether they are literate or not, they can come to work in JD.com.
Judging by the words of the Secretary of the Party Committee of Guangming Village,The employment rate in Guangming Village is as high as 100%.It can be seen how much Liu Qiangdong has contributed to the development of the village!
As he himself said, he is very grateful to his hometown, because his family was too poor to go to collegeIt was the neighbors who pooled 500 yuan for him plus 76 tea eggs.
If it weren't for these things, Liu Qiangdong wouldn't have the achievements he has todaySo he will spend his whole life to repay the kindness of his father and fellow villagers.
As it turns out, he did, tooNo one has done it better than him.
Not only that, every time Liu Qiangdong returns to his hometown, he is no longer the big boss with a net worth of tens of billionsIt's just a very simple junior.
He will help the elders in the village to do what he can, and he will go to anyone who needs helpWhat chopping wood, pulling carts, lighting fires, ......He's proficient in everything.
Such a boss is worth learning from everyone, so grateful that I can't find a few CEOs at the same levelThat's why the villagers will sincerely call him "younger brother", not Mr. Liu!
So some netizens ridiculed:"Liu Qiangdong's status in Suqian is second only to Xiang Yu".This sentence seems like a joke,In fact, it is not groundless.
The second point is that Liu Qiangdong not only gave real benefits to the villagersIt also made a promotion for JD.com's activitiesIt's even better than finding a celebrity endorsement.
At the end of the year, the major e-commerce platforms can be called "fairy fights", and everyone was originally evenly matchedBut after such an operation by Liu Qiangdong, the balance of victory will definitely be tilted in favor of Liu Qiangdong.
After all, buyers are the same in who buys New Year's goodsWill definitely choose a more humane platformThen JD.com has undoubtedly become the best choice.
Coupled with JD.com's own very complete logistics and relatively strict quality control,JD.com's turnover at the end of the year will definitely grow, but it's just a matter of rising more and less.
Everyone now understands how well Liu Qiangdong's "chess" is playedThe benefits given to the villagers were actually much more sales.
not only benefited his hometown, but also gave JD.com a wave of advertising againWhy not? "Killing two birds with one stone" is simply amazing.
The third point is that the success of JD.com's event is only a trivial matterWhat is really powerful is to set up a good personality for the image of itself and the group.
With this event,Everyone knows that Liu Qiangdong himself and Jingdong are both a person who knows how to repay his kindnessSeeing that Liu Qiangdong is still like this to the villagers, then Jingdong must have nothing to say to customers.
The value of this "business card" is implicitMore important than the business value generated by this eventIt determines that the enterprise can continue to develop healthily.
For example, everyone should have encountered the time when the product was sent to the wrong product, or some things were missedEveryone's first reaction must be to find a platform to hold them accountable.
But if you are buying goods on JD.com, you are angry, and suddenly think that Liu Qiangdong is a person who knows how to repay your kindnesswill think of the good of Jingdong Group, and the anger will disappear by half.
At this time, the attitude of the customer service is a little better, and the mistake is more sincere, do you think this is an acceptable thing, as long as it is solvedEven gave a five-star review at the end.
This subtle impact on customers is very important for any platformJust like the foundation of a house, if the foundation is deep and strong enough, there will be more room to build up.
This is one of the most important points, so Liu Qiangdong can be said to have won this timeThe value of a small act to him and the company is immeasurable.
Liu Qiangdong looks very successful now, but as a grassroots background, he isIt's not easy to come along the way, and there are countless ups and downs behind the scenery.
Because Liu Qiangdong lives in the countryside and his family is not wealthy, he has developed the spirit of hardship and hard work since he was a child, and he is burdened with the expectations of the whole villageHis desire to succeed is much higher than the average person.
After graduating from Chinese People's University, Liu Qiangdong began his entrepreneurial journeyAt that time, he was very optimistic about the prospects of e-commerceSo he came to Zhongguancun alone.
At the beginning, Liu Qiangdong still sold ordinary tapes, but because the market for tapes was quite saturatedHe switched to book e-commerce and successfully established JD.com.
Seeing that the book section is so popular, Liu Qiangdong is very happy, but he is not satisfied with this, he feels that he should expand the plateOtherwise, the goods sold are too simple.
So Jingdong began to enter the digital 3C, and then began to expand clothing, food and other fieldsSlowly getting bigger and bigger, until it went public in 2014, Liu Qiangdong's business empire was completely formed.
At its worst, JD.com's market value once exceeded $100 billionThere is no opponent except **.
I thought that his business empire would expand steadily, but I didn't expect it to be because of an accidentLet his reputation hit rock bottom.
In 2018,Liu Qiangdong was pushed to the forefront because of the "Minnesota incident", which caused the market value to evaporate tens of billions of dollars, and Liu Qiangdong was forced to resign as CEO.
Jingdong was panicked, but fortunately, at this time, Xu Lei, the general under Liu Qiangdong, stood upled JD.com through the most "dark" moments.
Xu Lei. Today's JD.com has long since come out of the haze, and Liu Qiangdong is also the chairman of the board of directors in the company, with a voting power of 784%，In general, JD.com is still in his hands.
It is true that Liu Qiangdong has not done well enoughIn 2018, the interests of the group suffered serious losses due to personal reasons.
But no one is perfectI have to admit that Liu Qiangdong not only has the qualities that an excellent entrepreneur should have, but also understands Entubao, which is enough.
(Disclaimer) The article describes the process, **all** on the Internet, this article aims to advocate positive social energy, no vulgarity and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.
The information in this article is based on:1] "Liu Qiangdong, CEO of JD.com: E-commerce entrepreneurs must have innovation and craftsmanship".
2] "Liu Qiangdong sent an internal letter to talk about the future of JD.com: Be prepared for danger in times of peace, technology leads innovation".
3] "Liu Qiangdong: Because I was afraid that I wouldn't be able to find a girlfriend, I worked hard to start a business".
4] "Jingdong launched the "I send New Year's goods to the countryside" activity, and Liu Qiangdong sent Bosideng down jackets and supermarket gift bags to more than 1,300 villagers in Guangming Village, Suqian