The Spring Festival stalls are over, and "Hot and Hot" won the box office championship without accident, but Jia Ling's hot search continues.
With the release of the movie, Jia Ling became the hottest star in February, and no one, even on the night of Chinese New Year's Eve, the Spring Festival Gala grabbed almost all the hot search positions, and Jia Ling had to give one out.
On the first day of construction on February 18th, Jia Ling's big wave evening dress, Jia Ling's name, Jia Ling's demeanor, two Jia Ling duets, if Du Leying did not leave Haokun, the first song written by Jia Ling, Jia Ling's hot metamorphosis MV, everything has time to remember loving yourself 8 topics are on the hot search list at the same time, if you count Li Xueqin's p picture Jia Ling is waiting for weight loss and the short ** platform is hot and hot screen live broadcast, it just happens to make up 10.
Since its release, around the "Hot and Hot" movie itself, all kinds of hot searches have been on the table, when the box office of the movie is no longer a pressure, and the promoter no longer needs to dig out more topics and do more marketing for the movie, the word "Jia Ling" has become the main target of the publicity team.
As early as "Hello, Li Huanying", some friends who participated in the promotion of the movie complained that Jia Ling didn't watch the publicity plan of the whole movie at all, she only cared about how many hot searches she was on, and now it seems that it is still like this.
When you think about it, it's the same style as her filmmaking.
"Hot and Hot" is completely centered on Jia Ling, a proper big heroine, and the other actors are all foils. In order to highlight Du Leying's status and perfect character, the script even portrayed other characters except the heroine into disgusting looks-
The younger sister is selfish and selfish, and while she wants a house, she ridicules her sister, and her good girlfriend not only cheats but also proposes to let her be a bridesmaid, and distant relatives also want to backstab her and consume her. And the male character in the film is even more of a scumbag, his father is incompetent and doesn't care about himself, her boyfriend not only cheats but also criticizes her becoming more and more eccentric, Haokun is with her but doesn't treat her as a girlfriend, boxing gym owner Lao Liang is trying to flatten her, the barbecue restaurant manager is lustful and salty, and other coaches sacrifice hue to change the registration ......
How can a normal person in reality be so miserable as to live in such a world where everyone is their enemy?
The movie really lacks points that can be interpreted and praised, so from the very beginning, Jia Ling's weight loss of 100 pounds was the biggest attraction and the most important publicity gimmick of the movie. This point has continued to this day, and Jia Ling's MV also frames the image before and after weight loss, which once again attracted the attention of netizens.
These hot searches are true or false, some of them make people believe that they are natural traffic that has attracted the attention of netizens, and some have obvious traces of hype, and a movie that has been released for nearly 10 days and the topics that can be mined have been excavated, and they are still on 10 hot searches, excessive marketing began to cause a lot of opposition, and the single-day movie box office was finally surpassed by the steady and steady "Article 20", and Jia Ling ushered in the first wave of backlash.
There have been a lot of questioning voices on word-of-mouth, and many big V and ** bloggers are lining up to interpret the movie and criticize Jia Ling, for example, there are **bloggers who use "The Seven Deadly Sins of "Hot and Hot", and the bad movie is made like this" to put forward 7 problems with the movie, and put excessive marketing in the first place, and at present, this ** has more than 10,000 comments, ** and likes are more than 250,000, and we found that there are many film directors and producers among the people who like it.
In terms of box office, after the end of the Spring Festival, "Article 20" began to catch up, and as of press time, "Article 20" used 235% of the scheduled films won the first place at the single-day box office, and I believe that the proportion of theater schedules will be greatly adjusted soon. Due to the loss of the single-day box office champion, the total box office ** of "Hot and Hot" by professional platforms has been reduced from nearly 4.4 billion at the beginning to 38 at present8.4 billion, a decrease of nearly 600 million.
Let the movie return to the movie itself, don't overconsume yourself, and don't overdraw the audience's enthusiasm and love, at this point, I hope Jia Ling can understand that the hype has a bottom line and the marketing must be moderate, after all, you will continue to make movies in the future, don't consume the popularity of passers-by so early, right?
Dragon and Tiger Leap Spring Festival stalls