Dell, as a giant in the PC industry, has not been able to achieve satisfactory results in the past year. Especially in the first three quarters of this year, Dell's sales continued to decline, especially in the second quarter, which fell by as much as 52%. This situation is in line with Dell's previous announcement that it will not be used"China Chip"The plans are closely related. Although Dell is not interested in whether to withdraw from the Chinese market and whether to use itChina ChipThere was a clear response, but in the Chinese market, Dell's situation is becoming more and more difficult. Recently, Dell Services (China)** announced the cancellation, which is not the first time Dell has been deregistered. At the beginning of last year, Dell closed a number of branches in China, eight of which were related to Dell. As a result, some believe that Dell has come to where it is nowDeregistration of the companyis because it can't get along in the Chinese market.
Dell has previously responded to this issue. To clear up the rumors, Dell's executives made it clear that they have no plans to withdraw from the Chinese market, nor do they really intend not to use itChina Chip。It is understandable that Dell's business does not plan to withdraw from the Chinese market, even if the current performance is not very good. At the same time, capacity may shift, but not completely, as they seek diversification strategies. In other words, Dell still wants to make money in the Chinese market, but continues to bet on the Chinese marketChainProbably won't work. However, many people overlook the fact that Dell's situation in the Chinese market is not very bad when Dell is deregistering multiple branches. And it coincided with the evacuation of Dale at that timeChainand do not use itChina Chiprumors. In other words, Dell has had a plan to transfer the industrial chain a long time ago, and it is still continuing. This is the farce of the company's write-off. Therefore, I think the problem is not that Dell can't get along in the Chinese market, but that they have long planned to withdraw, but only after the withdrawal has suffered a backlash in market share. We must understand – there is a big difference between active and passive evacuation.
If Dell's withdrawal is reactive, it won't have much impact on us. But if it's a voluntary evacuation, we need to consider two issues. The first is their original production capacityChainHow can the gap be filled? In the context of much of the PC industry starting to relocate production capacity elsewhere, ourChainHow much of an advantage can be maintained? In addition, it is worth mentioning that in the PC industry, Dell is not the only foreign company that has such operations. Nowadays, India is very coveted by our manufacturing industry and is trying to snatch it from our marketChainEnterprise. Against this backdrop, we should keep foreign companies and not attribute Dell's exit to their inability to get along. After all, Dell is even on the list of subsidies for the Indian PC industry.
It is not difficult to see from Dell's predicament in the Chinese marketGlobalizationThe brutality of the PC industry in competition. As an international giant, Dell cannot completely escape the volatility of the market and the pressure of competition. Evacuation or not, transformation or not, are all for the sake of beingMarket competitionto stay competitive and achieve higher profits. For China, the transformation of the PC industry andChainMaintaining the advantage is crucial. We need to strengthen independent innovation, enhance our core competitiveness, and attract more foreign-funded enterprises to develop in China. Only by doing this can we better cope with external competition and market changes, and ensure that China's position and interests in the global PC industry will not be harmed.