The competition is becoming increasingly fierce, and the potential challenger of the three major ope

Radio and television, the "fourth largest operator", has been entering the communications market for more than a year. The competition between radio and television and the three major operators of mobile, telecom and China Unicom has become a particularly attractive attraction inside and outside the industry.

But today's communication market competition has become extremely fierce, so what are the chances of winning the potential challenger of the three major operators? This seems to be something worth talking about.

Compared with radio and television, the three major operators are old players who have been deeply involved in the communications industry for many years. These three operators are not only strong, but also much stronger than radio and television in terms of network capabilities, product and service types, market share and brand position.

Therefore, many people may think that radio and television, as a "newcomer" who has just entered the industry, has no advantages and chances of winning.

However, radio and television, which has just entered the industry, is not without a hard work. In the past year and a half since entering the communications market, radio and television have achieved impressive results, both in the personal market and in the field of government and enterprise affairs.

Compared with the three major operators, radio and television is a "newcomer" who has only properly entered the industry, but this "newcomer" has developed quite quickly after entering the industry.

It is understood that at present, radio and television has the full-service operation capability of mobile network, fixed network, and fixed telephone. Through co-construction, sharing and cooperation with China Mobile, Radio and Television also has the world's largest 700MHz 5G network with the entire network. At present, more than 600,000 700MHz 5G base stations have been built. In addition, radio and television has also built its own core network and BOSS system, which can provide a radio and television 5G boutique network with strong coverage, sufficient capacity and excellent experience.

As of October last year, the number of 5G users of radio and television has exceeded 20 million, and the number of fixed-mobile integration users has reached 8.7 million. In the field of government and enterprise affairs, radio and television has created 100+ benchmark cases in industries including cultural private networks, power grids, education, intelligent Internet of vehicles, public safety, industry, energy, transportation, agriculture and forestry.

Competing with the three major operators in the field of personal, government, and enterprise affairs is only a development direction for the "newcomer" of radio and television. In fact, radio and television also have business applications that are different from those of the three major operators. This is 5G NR broadcasting.

This can be regarded as a big move for radio and television to challenge the three major operators in the communications market. This trick is really a business that the three major operators do not have.

5G NR broadcasting is an "exclusive" 5G application for radio and television. To put it simply, 5G NR broadcasting is an application that uses 5G's existing NR channel to allow all 5G terminals to receive digital TV and streaming content in 5G.

5G NR broadcasting is a combination of 5G communication and broadcast services. And one of the biggest features of this 5G NR broadcast is that it has the ability to broadcast without a card. It can receive TV signals without inserting a SIM card, enabling users to watch TV without streaming.

In this way, when 5G mobile phones have apps that can watch audiovisual content such as TV programs without data, the attraction for users will come. After all, free stuff doesn't smell good.

According to current industry news, radio and television 5G NR broadcast pre-commercial is being solidly promoted. At the end of last year, there was news that Radio and Television United Mobile would launch 5G NR broadcast pre-commercial use in Beijing, Shanghai, and Shenzhen. It is said that radio and television will also gradually promote the mobile phone terminal to support the 5G NR broadcast function at the factory. This probably also means that the official commercial use of 5G NR broadcasting, the "exclusive application" of radio and television, should not be far away.

After the commercial use of 5G NR broadcasting, as long as the 5G terminal supports it, you can watch TV programs and other audio-visual content without SIM card and free traffic.

As a result, radio and television 5G will become different from the 5G network services of the three major operators in terms of application services. At least in terms of content and streaming, radio and television 5G can truly compete with the three major operators in a differentiated way.

Perhaps, 5GNR broadcasting will become a new major selling point for radio and television 5G to attract and expand users in the future. The 5G NR broadcast of radio and television will cover many functions such as basic broadcasting services, concurrent broadcasting and unicast, cardless broadcasting reception, and emergency broadcasting. This gives radio and television an additional service form that is different from the three major operators in the field of government and enterprise affairs.

To look at it this way, with 5GNR broadcasting, radio and television actually have a lot of chances to win in the showdown against the three major operators.

It is worth mentioning that in the communication operator industry, radio and television is a newcomer who has just entered the industry. In the direction of 5GNR broadcasting applications, radio and television also have to cross the river by feeling the stones.

How to quickly create an operation system, content ecological chain and commercial monetization model suitable for radio and television and 5GNR broadcasting under the existing conditions is probably the key to the big move of radio and television to make good use of 5GNR broadcasting.

After more than a year in the industry, radio and television should have tested the water in the communications industry. In the follow-up, radio and television should increase its efforts to expand in the communications market. So, what kind of good results can radio and television achieve this year? It's well worth a look.